Google tests bigger Local Services Ads
Google may be giving local advertisers more visibility possibly meaning a growth of investment in its pay-per-lead ad business.
Topic: Google
Google Ads adds IP address and timestamp matching to Customer Match
Google Ads adds IP addresses and timestamps to Customer Match, promising stronger matching and new privacy considerations.
10 ways Claude can derail your SEO if you don’t check its work
Technical audits, title tags, link building, and indexing can all go sideways when AI applies SEO best practices without enough context.
Your AI content watermark isn’t what Google is looking for
Google’s focus is on content that adds something new, from firsthand experience and original data to useful tools and information gain.
When more PPC budget doesn’t equal more leads
If search is carrying your lead generation strategy, increasing spend won’t replace the awareness and trust built across other channels.
Google releases September 2026 spam update
This update can take about two weeks to roll out.
9 checks to audit your AI visibility without a paid tool
See whether AI platforms can find, understand, and recommend your business with a manual audit covering entities, content, and more.
Google’s /goto change: The latest challenge for third-party SEO data
Google’s /goto URLs add to a series of changes making third-party SERP data harder to collect and rank tracking less reliable.
Google Search Console performance reports gets multimodal filter
This lets you see if people are finding your content using Lens, Circle to Search on Android, image uploads to Google Search, and the Chrome right-click "Search this image" feature.
How to use Google Veo to create video ads for PMax and Demand Gen
Turn existing creative assets into short-form video, with tips for image selection, formats, messaging, and performance measurement.
How much of your Google Ads conversions come from AI Max?
Combine AI Max expanded matches and landing page matches to measure conversion contribution and identify campaigns worth investigating.
Google expands its list of local advertising codes
Google is giving advertisers more guidance on regional advertising rules across six international markets.
Google expands AI Brief and adds deeper AI Max reporting
Advertisers are getting more ways to guide AI Max and see exactly how its automation shapes Search ad journeys.
Visual content and SEO: How to use images and videos in 2027
Make your images easier for AI to interpret, connect to the right entities, and use in search with these five optimization essentials.
Google AI Mode cuts clicks and user satisfaction: Study
A 1,100-person experiment found fewer publisher visits, lower trust and satisfaction, and greater use of rival search engines.
How to segment SEO data for multi-location brands
Go beyond aggregate performance to uncover which markets, locations, and search behaviors are driving your SEO results.
CrUX ad metrics added to the page experience SEO documentation
Last week, Google Chrome released a new Chrome user experience report metric for ad measurements, now it was added to Google's help documentation.
Google opens native AI checkout to eligible Shopify merchants
Eligible Shopify merchants can now be automatically enrolled in native checkout across Google’s AI shopping experiences.
Google AI Overviews now appear in 39% of U.S. desktop searches
AI search is expanding as YouTube and Reddit gain citation visibility and ChatGPT loses prompt share to rivals, Comscore data shows.
Google Ads reframes Smart Bidding learning around 50 conversions
Google now says Smart Bidding learning can take up to around 50 conversions or three conversion cycles.
Google Analytics adds hostname allowlists to fight spam traffic
Advertisers can now keep analytics data cleaner by allowing traffic only from approved domains.
Google Ads to test gun accessory ads on Search in the U.S.
Select firearm accessories will become eligible for advertising under a limited U.S. policy pilot starting in October.
How to use kill criteria to make better SEO decisions
Don’t let sunk costs keep your SEO roadmap on autopilot. Set expectations and thresholds that make resource allocation easier to defend.
H1 tag best practices: Definition, strategy, and examples
Try these H1 best practices to maximize your website's SEO effectiveness. Learn practical tips, get inspiration, and see compelling examples.
SEO attribution is still broken. Stop trying to make it perfect.
You don’t need to reconstruct every touchpoint. You need enough evidence to understand what’s contributing to the outcome.
Blogger outreach: The definitive guide
New to blogger outreach? Here's a step-by-step guide guide on how to cold pitch content they actually want to publish.
Crawl budget: What you need to know in 2027
Faceted navigation, URL sprawl, server errors, and AI crawlers can all affect crawl budget. Here’s how to spot issues and keep bots focused.
Pagination and SEO: What you need to know in 2027
Pagination can open paths to deeper content — or quietly cut them off. See what matters for crawling, indexing, and canonicalization.
From pre-Google SEO to AI: What Heather Lloyd-Martin says still matters
After recessions, algorithm shifts and AI disruption, this search veteran explains why persuasive, people-first content endures.
21 SEO tasks you should be automating (and how)
What SEO tasks can you automate? What's the best way? Save time and reduce work by improving your SEO workflows with traditional tools and AI.
SpyFu guide: How to get the most out of this SEO tool
Master SpyFu with Backlinko's comprehensive guide. Uncover your competitors' strategies, keywords, and ad campaigns with ease.
BuzzSumo: The definitive guide
A complete guide to the popular content marketing tool, BuzzSumo. Includes a detailed tutorial and lots of "pro tips".
YouTube Channel Keywords
Channel Keywords are an underrated part of YouTube SEO. Here’s a complete guide to using Channel Keywords the right way.
YouTube hashtags: How to use them to get more views
How to use YouTube hashtags to get more views on your videos.
Google Ads lets offline uploads fill gaps in tag-based conversions
Advertisers can now supplement tag-based conversions with offline data to improve measurement and bidding accuracy.
How to become the answer in AI search: The ASC framework
What does AI say about your brand? Analysis, SEO, and content turn that answer into a practical visibility plan.
Measuring AEO: A 3-layer attribution framework
LLM referrals capture only part of AEO’s impact. Connect AI search visibility to the traffic, demand, and revenue signals beyond the click.
Smarter ways to visualize search marketing data in 2027
Better data storytelling puts performance changes in context, surfaces hidden patterns, and gives stakeholders a clearer path forward.
CPC’s up, conversions down? Orchestrate data to find performance shifts
Decision Intelligence joins your Google Ads or ChatGPT Ads data to the whole market and hands back the action, not another chart to read.
Google testing “Dive deeper” for Google Discover – it’s not good for publishers
Robby Stein from Google said "we're experimenting with a new way to make exploring a topic and discovering related web content easier in Discover."