When SEO best practices become SEO dogma
SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?
Topic: Google
Google expands Data Manager and Meridian measurement tools
Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.
Google’s top ranking factors, according to 131 SEO professionals
Search intent ranks highest, backlinks remain influential, and original research outperforms scaled AI content in perceived ranking impact.
Content gap analysis: The complete guide
Learn exactly how to conduct Content Gap Analysis. This guide will help you find “Content Gaps” so that your content shoots to the top of the search results.
Google’s target bidding shake-up: Why PPC marketers have been here before
Reva Minkoff explored Google’s target bidding changes and why lessons from a decade ago could help PPC marketers adapt.
Five best HARO alternatives (expert review)
Discover 6 powerful HARO alternatives for media outreach and backlinks. Compare features, pricing, and success rates to find your best option.
Google updates Location asset requirements without changing enforcement
Google updated its Location asset requirements with clearer language and troubleshooting guidance
Jessica Bowman: SEO can’t win AI visibility alone
AI weighs reviews, operations and reputation — not just content. Bowman says future visibility depends on the whole business.
How to use SimilarWeb for SEO and content marketing
Want to get the most out of SimilarWeb? This in-depth guide will show you how to boost your SEO and content marketing campaigns with SimilarWeb.
4 risks hiding in your branded search results
Your branded search results can change in ways that affect visibility and perception. Learn what to monitor and how to spot emerging risks.
On-page SEO template
A free, downloadable on-page SEO template (no email or sign up required).
Caught by Google’s spam update? Don’t make recovery harder
Rushed fixes can make recovery harder after a Google spam update or manual action. Here’s what to investigate, address, and avoid.
Manual vs. automated Google Ads campaigns: How to allocate your budget
Balance scale and control by matching automation to conversion volume, account maturity, and performance needs.
SEO vs. GEO, AEO, LLMO: What marketers need to know
Confused by GEO, AIO, LLMO, and AEO? This guide breaks down what each acronym means, how they relate to SEO, and what really matters for AI search visibility.
Google Gemini vs ChatGPT: Which AI chatbot is better in 2026?
Curious which AI tool is better: Google Gemini or ChatGPT? We ran tests on both for research, SEO, image generation, and more.
Google Ads AI Dashboards start appearing in advertiser accounts
Google Ads’s AI Dashboards let advertisers turn simple text prompts into visual reports with AI-generated summaries.
Google Ads adds new tools to drive and measure in-store sales
Google Ads is making it easier for multi-location businesses to reach nearby customers and measure the campaign in-store sales.
Inside Google Maps: 72 ranking signals and the architecture behind local search
Newly recovered Google data reveals how entities, web signals, geography, and semantic systems shape local visibility.
Before scaling programmatic SEO, prove the pattern works
Your first 50 pages can tell you whether the next 5,000 are worth building. Here’s how to turn a pilot into a scaling decision.
The 11x ROAS account that lost money on every order
High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here's how to measure what really matters.
Google says DMA changes in EU resulted in worse degradation of search quality ever
Google said "the changes mark the largest reduction in quality of service at the world's most popular internet search engine in its 29-year search history."
How to build an AI governance framework for SEO
From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place.
Why growing restaurant chains win at local search and AI visibility
Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.
7 powerful AI marketing tools you need (tested)
Discover the best AI marketing tools for content, video, research, and automation. We tested top platforms to help you find the right fit for your strategy.
YouTube cards: What are they, how to use them, and best practices
A complete guide to YouTube cards.
AI Overviews may be affecting Shopping ad CTR and impressions
AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.
Google tests traditional Search campaigns in AI Mode
Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.
Google rolls out AI-powered AdSense Help guide to all English Help Center traffic
Google’s AI-powered AdSense Help guide answers publisher questions and helps with onboarding and troubleshooting.
Google opens YouTube personalized ads to alcohol advertisers
Google will allow personalized alcohol advertising on YouTube starting Oct. 30, in markets where local laws permit.
Semrush is bringing AI visibility under the Spotlight
This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.
11 awesome ChatGPT alternatives to try + 17 runner ups
Plenty of ChatGPT alternatives exist and offer their own strengths. Check out which ones might be a great fit for your needs.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
BuzzStream review: Is this link building and outreach tool worth it?
I reviewed BuzzStream for a week. Does it work? Is it worth the money? I reveal everything in this review.
7 proven blog post templates (That work like a charm)
This is a list of 7 detailed blog post templates that are proven to drive traffic to your blog.
Limited Ad Serving: Why Google Ads suddenly show less often
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.
How to build a defensible SEO budget for 2027
Show leadership what your SEO investment protects, where growth is justified, and which bets are worth testing as search keeps changing.
Google to fix citation bug with Gemini 3.8 Flash in AI Mode
The latests Gemini model was unlikely to link or cite its sources. Google has confirmed the issue and will push a fix soon.
What is a marketing funnel? Complete beginner’s guide
Learn how to create effective marketing funnels that turn visitors into loyal customers. Start optimizing your sales process today.
SEO budgets: Where to invest for maximum impact as search evolves
With so many changes in search, where should you invest? Find out with our detailed guide and get our free SEO budget reallocation calculator.
YouTube channel description: Crafting the perfect one
What is a YouTube Channel Description? And what should you write? I’ll show you exactly how to write a compelling (and SEO-optimized) Channel Description).