How to build a search engine to disrupt Google
Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance.
Topic: Google
Google no longer shows breadcrumbs in mobile search results snippets
Google said this change is to have a cleaner, more streamlined look for how URLs appear in search results.
Google sunsets Maximum CPV strategy for Video View campaigns
Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.
5 ways to get the most from Performance Max in 2025
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.
Google sending manual actions for site reputation abuse in Europe?
SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse.
Google Search ad spend climbs 10% YoY, despite AI disruptions: report
Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.
How to use Lookalike segments in Google Ads
Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.
From search to social: Retargeting organic traffic with video strategies
Using video content in your SEO efforts can turn organic traffic into engaged social media followers, enhancing your brand's reach and trust.
Google Ads revealing low-volume search terms as ‘Private’
Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.
New Google Ads feature spotted: Asset history
Google Ads' new "Used since" column for assets gives advertisers historical context by revealing exactly when creative elements were implemented.
The art of subtraction: How to do more with less in SEO
Is SEO maximalism harming your strategy? Here’s how focusing on quality through strategic subtraction can deliver better results.
How to optimize PPC forms and follow-ups for lead gen in 2025
From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads.
Website Authority Tool
Enter your domain to get core metrics on rankings and traffic.
Google Ads Search Max – new match type spotted
The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.
Google introduces ‘Source’ column in Performance Max search terms insights
Google's new PMax "Source" column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.
TikTok restores service in the U.S., credits Trump for reprieve
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
Google Ads phishing scams target ad buyers
Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.
Supreme Court upholds TikTok divestment order: What you need to know
TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.
How to benchmark your SEO performance in 2025
Learn the fundamentals of SEO benchmarking, from gathering data to identifying growth opportunities to stay ahead in 2025.
Google change disrupts SEO tools, resulting in data blackouts
Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15.
4 practical ways to use generative AI for ad copywriting
From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.
SERP Checker
Understand what’s really driving SEO success. Analyze SERP features, AI Overviews, CTR, and competitors with Semrush’s SERP Checker—free to try.
TikTok advertising: A comprehensive guide
Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.
11 free Chrome extensions you need for SEO
Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome extensions.
PPC diagnostics: How to find and fix the root cause of low conversions
Uncover and fix 10 common causes of declining conversions, from budget limitations and weak landing pages to market and economic shifts.
Your PPC guide to effective product category research
In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way.
Competitor Analysis tool
Discover your competitors' top keywords, backlinks, and traffic sources instantly. Simply enter a domain to begin.
Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
Why over-bidding on your brand could be hurting your bottom line
Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.
PR for the algorithm age: 5 tips to pitch stories that rank and resonate
Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques.
Google Search faces new UK probe
UK antitrust regulator is investigating Google's 90% search market dominance, potentially reshaping how the company handles search rankings.
Google Ads launches new promo code formats for Promotion Assets
Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.
Google’s search market share drops below 90% for first time since 2015
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
How to tank your Google Ads account in 10 days
Think you can’t ruin your Google Ads account in record time? Think again. Explore 10 proven ways to waste your ad budget and fail fast.
Google quietly updated the News and Discover manual action policies
Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.
Make Google happy by optimizing your WordPress site’s images
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
The Getty-Shutterstock merger: A new era for image SEO and licensable content
Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.
Google Ads for SMBs: How to maximize paid search success
Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.