Google search rankings correlate with ChatGPT mentions: study
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
Topic: Google
Google Ads scripts: Everything you need to know
Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance.
Mobile-first indexing: Everything you need to know
Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience.
Google testing audio version of Google Discover named Daily Listen
This is a Search Labs experimental feature available on the Google App for iOS or Android.
Google Ads Performance Max gets budget reallocation experiments
You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.
Mobile SEO: What it is & how to win with mobile optimization
Mobile optimization is the process of improving your website and content for users on mobile devices.
Mastering Maximize conversions bidding in Google Ads: A 3-minute guide
All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results.
How to diversify your traffic sources
Don’t rely solely on Google. Learn to diversify your traffic sources with newsletters, podcasts, and more to create a thriving brand world.
Confirmed: Google isn’t dropping ad scheduling for Smart Bidding campaigns
A Google help document change indicated ad scheduling for Smart Bidding campaigns was no longer possible. Google confirms nothing has changed.
2025 predictions for top B2B paid media channels
What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.
Google Search Console performance report 24-hour view now can be exported
A month ago, Google added new hourly data to the performance reports in Search Console, and today, you can export that data.
How to find the best link building service for you
Choose the right link building agency to avoid SEO mishaps, unlock growth opportunities, and ensure lasting success in a competitive market.
Google updates financial products policy for crypto ads
Google's crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.
How to fix the ‘Page with redirect’ error in Google Search Console
Have you discovered the “Page with redirect” error in GSC? Learn to spot and fix it by improving content quality, site architecture, and more.
Optimizing LLMs for B2B SEO: An overview
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.
Google’s Performance Max placement rules create API confusion
Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence.
Google Ads plans major AI Push in 2025, reshaping search marketing
Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.
Google revives Tag Assistant
Google’s revival of Tag Assistant streamlines tag management, which could help boost advertiser confidence in data accuracy and campaign performance.
Top 10 SEO expert columns of 2024 on Search Engine Land
How Google works, the Google leak, GEO, GSC, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2024.
Local SEO in 2025: banes, blessings, and predictions
From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting.
Top 10 PPC expert columns of 2024 on Search Engine Land
Performance Max, lead gen, ChatGPT, value-based bidding, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2024.
Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search
Google will focus hard on scaling Gemini as a consumer app in 2025, CNBC reports.
Top 10 PPC news of the year 2024 on Search Engine Land
Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.
Google ads rolls out Brand Report for enhanced advertiser insights
Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.
Google December 2024 spam update done rolling out
This spam update took about 7 days to fully roll out and is now complete.
Google algorithm updates 2024 in review: 4 core updates and 3 spam updates
There were seven confirmed algorithm updates (two less than last year). But Google's March core update was Google's biggest update ever.
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
Google Ads alert: broad match auto-toggle raises concerns
Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.
Google tightens ad policies to align with Search spam rules
Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.
Google expands AI organized search results to restaurants
Google expanded these for dining recommendations within Google Search.
Top 15 SEO stories of 2024
Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024.
Conversion rate: how to calculate, optimize, and avoid common mistakes
Setting up accurate, reliable measurements of conversion rates and key events helps you know exactly what to do next to better connect with your target audience.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
SEO noise vs. SEO signals: Distilling what truly impacts rankings
Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
Query Deserves Freshness: What it is and how it works
Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.
Data providers: Google December 2024 core update was more volatile than last
This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.
Google files its proposed remedies in DOJ’s monopoly case
Google was required to file its own remedies which include changes to browser agreements, Android contracts and more.
Google’s review deletions: Why 5-star reviews are disappearing
Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.
Amazon SEO: A comprehensive guide
Learn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales.