Avinash Kaushik shares secret sauce for measuring Super Bowl ads
Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.
Topic: Google
Google Merchant Center Next fixes product download frustration
Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.
Phishing scam targets Microsoft Ad accounts via Google Search
Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.
From retro gaming glory to fighting Google: The journey of Brandon Saltalamacchia
Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid search engine.
How volatile have Google rankings really been?
Rank volatility increased by 26% in 2024 – some industries saw even bigger spikes. Explore the data and insights.
How to maximize your Google Ads remarketing campaigns
Boost your Google Ads profits with advanced remarketing. Set up, optimize, and refine your campaigns for higher conversions – not just clicks.
Product studio now available within Google Business Profiles
When you manage your products within your local listings, you can now use Google Product Studio to change the background scenes.
Google offers tagging support appointments for advertisers
Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data
How to analyze and fix traffic drops: A 7-step framework
Learn the most common causes of declining traffic, how to analyze the issue, and the steps to bounce back.
Google search trends every restaurant needs to know in 2025
From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.
Google tests AI-generated backgrounds for Shopping Ads
Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.
Google Search launches Ask for me
This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Google's Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.
Automate SEO analysis with Google Sheets, GSC & ChatGPT API
Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.
How to use SEO to enhance your visibility within a specific geographic area
Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.
How marketing leaders are adjusting Google, AI search strategies
YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds.
Is Google testing Gemini 2.0 powered AI Overviews?
We are seeing some really deep and comprehensive AI Overviews being tested in Google Search.
AI optimization: How to optimize your content for AI search and agents
To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.
Exact match keywords in Google Ads: Everything you need to know
Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for smarter targeting.
Google opens Meridian, its marketing measurement tool, to all users
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.
Your guide to SEO forecasting with Google Sheets
Learn three practical forecasting techniques to help predict SEO performance, justify strategies, and measure progress.
Google reverses stance on Performance Max campaign controls
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.
Google testing new-look search results in EU
Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.
Technical SEO: Don’t rush the process
Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.
The top 5 strategic SEO mistakes enterprises make (and how to avoid them)
SEO at scale comes with unique challenges. Learn to sidestep the top five mistakes and create a winning enterprise strategy.
Google sending manual actions for site reputation abuse in Germany
This comes a week after Google expanded enforcement of this policy in Italy, Spain and France.
Ex-Hubspotters reveal 5 SEO insights about HubSpot’s traffic woes
Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.
Top Google Ads recommendations you should always ignore, use, or evaluate
Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.
How SEO agencies can earn recurring revenue with site management services
Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
How to make search and PMax campaigns complement each other
Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.
SEO today and beyond: 8 ways to balance what works now with what’s to come
From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.
Tools and tips for making internal training videos
Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.
Google Analytics 4 rolls out cross-property report copying
Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.
HubSpot’s SEO collapse: What went wrong and why?
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
Google updates search quality raters guidelines with a focus on spam
The last update was 10 months ago, when Google released its new spam policies and March 2024 core update.
Brave Search Rerank lets you boost or remove sites from search results
Brave is letting you personalize your search results by giving a thumbs up or thumbs down to any domain.
Google expands Performance Max asset/search term reporting capabilities
Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities.
How would a Google breakup impact SEO?
Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.
Google’s Vidhya Srinivasan to lead Ads & Commerce teams
Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.
LLMs are disrupting search – is your brand ready?
With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.