Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
Topic: Google
SEO planning: Your one-page SEO plan
Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan.
Microsoft serving ads for Bing in Google Chrome
Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they're worried the ads might actually be malware.
Google to replace perspectives filter with forums filter
The perspectives carousels, clusters and traditional web page listings will remain.
Link devaluation: The hidden threat of SpamBrain
Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics.
3 underutilized Google Search Console reports for diagnosing traffic drops
Decode your website's traffic declines with GSC's detailed reports, covering device segmentation, search appearance and crawl stats insights.
Google Product Studio launches seasonal themed templates
The first templates for St Patrick's Day are available now, with templates for Mother's Day, Easter, and spring expected to be released soon.
Google SGE could cost publishers $2 billion in ad revenue
The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.
Google’s March 2024 core update: 5 things you need to know
Google's March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search.
How to identify and rank for ‘hidden gems’ in SEO
With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for "hidden gems."
SEO testing: Shifting from reactive to proactive strategies
Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively.
U.S. House passes bill forcing TikTok owner to divest or face nationwide ban
TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law.
Best of SearchBot: Create a blog content strategy to boost SEO
We ask Search Engine Land's SearchBot for tips on choosing blog topics that will boost a website's visibility in Google search results.
How to analyze Performance Max search terms insights for PPC success
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here's how to analyze it PPC optimization.
Google unveils new ad tools and updates for mobile app developers
Google is introducing a series of updates to help advertisers "enhance creativity, diversify revenue and make data-driven decisions."
Google updates its page experience docs to clarify ranking signals
Core Web Vitals are a ranking signal but not other page experience signals.
Apple testing new tool for optimizing App Store ads
The new tool has been compared to Google's Performance Max and Meta's Advantage+.
6 tips for better PPC ad copy
Make every ad impression count with these tips for writing high-converting PPC ad copy.
What we’re seeing a week into the Google March 2024 core and spam updates
Ranking volatility hit on Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday.
Internal link building for an E-E-A-T-focused content strategy
Maximize your website's E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model.
Joe Biden supports bill to ban TikTok in the U.S.
TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America.
Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
Entity-based competitor analysis: An SEO’s guide
Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
Google Interaction to Next Paint coming to Core Web Vitals this Tuesday
Don't confuse this with the Google Core Update - they are two very different things.
TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’
TikTok could lose its 150 million-strong U.S. user base if new legislation receives Senate approval next week.
5 biggest challenges for PPC marketers in 2024
Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements.
Google issues search ranking penalties through manual actions
Check your properties within Google Search Console for manual actions to see if your were impacted.
Climate change SEO survey: Making the web more sustainable
Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.
Google Business Profiles tools are temporarily unavailable
Verification status, managing appeals and managing reviews currently may not be working.
Google Ads now limits country-level location exclusions
The platform is limiting advertisers to an exclusion list of 120 countries.
Google launches privacy-focused measurement tool for advertisers
Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists.
Google Search Console recipe rich result report adds two new properties
Google added recipeInstructions and recipeIngredient and thus you may see an increase in warnings for recipe items.
Why now is the most important time for nonprofit advertising
Maximize year-end donations for your non-profit by laying the groundwork early with steady advertising budgets and ongoing testing.
TikTok faces fresh calls for potential ban by U.S. Senators
New legislation could require ByteDance, TikTok's owner, to sell the app within six months or face a U.S. ban.
Google Search turned off some event rich results
Google says you may see a drop in clicks and impressions for your event search appearance reported metrics in your performance report.
Craft winning paid search ads in 2024: 4 best practices
Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.
Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates
The Google helpful content update is now part of the core update; all of this leading to a 40% reduction in unhelpful content within search.
Google investigating error impacting AdMob messages
Affected users can't create or publish new messages within the platform's privacy and messaging area.
Google unveils major changes to ensure Digital Markets Act compliance
Google announced changes to Search results, screen choices, and consent measures ahead of the DMA's rollout this week.
Why information satisfaction is key to Google’s ranking algorithms
Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business.