Google Ads offering businesses free consultations through Gmail pop-ups
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.
Topic: Google
Integrating SEO into the multichannel customer journey
Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience.
9 of the best custom GPTs for SEO in the GPT store
Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more.
Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
Article complaining about being outranked on Google being outranked by Reddit
Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.
Experience a key factor during Google algorithm updates, analysis finds
An analysis of 50 sites finds strong correlations between features found on websites and Google algorithm update winners and losers.
Google Ads finally resolves ‘Confusing Ad Text’ issue for most users
Users still impacted are advised by Google to upload new assets or edit existing assets using a different label.
Forget PageRank: Here’s why you should focus on ranking instead
Explore sustainable SEO strategies to improve organic rankings through performance, branding, crawl management and more.
SEO for user activation, retention and community
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value.
Video search optimization: Top tips for 2024
Learn the pros and cons of YouTube vs. self-hosted videos for SEO and ways to maximize the impact of your video content.
How to improve and monitor Interaction to Next Paint
What you need to know about Interaction to Next Paint, Google’s new Core Web Vitals metric.
Google adds support for product variants and clarifies return fees
The new product variants has three new properties; hasVariant, variesBy and productGroupID.
Google Analytics 4 users report data gaps in reports
Users claim data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.
Shop with Google AI launches for select users
This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images.
Will traffic from search engines fall 25% by 2026?
Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.
Google unveils Merchant Center updates to improve delivery times
Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings.
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.
Google wants you to label AI-generated images used in Merchant Center
"Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images," Google wrote.
SEO strategy: 3 steps to strategic SEO
A simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly.
Voice search optimization: What is it and how important is it now?
Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.
Google announces Misrepresentation policy update
Failure to comply with the updated policy could result in the suspension of your Google Ads account.
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
Google will issue advertisers credit refunds after overcharging error
The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year.
Google gets tough on third-party ordering and booking providers hogging GBP listings
Google mandates third parties to let merchants easily disconnect services from Business Profiles. Learn more about the new opt-out process.
Google hits back at report criticizing the Privacy Sandbox
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses.
How to hire an SEO agency: The definitive guide
Learn key steps for selecting the right SEO agency for your business. Vet vendors by assessing their reputation and watching for red flags.
Report: OpenAI working on web search product
The creator of the popular generative AI tool ChatGPT may be working on a search engine to try and compete with Google.
6 areas to address before increasing B2B paid media investment
Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.
Google’s new search experiences in the European Economic Area
Due to the DMA, Google has launched new rich results, aggregator units, refinement chips and flight results.
Featured snippets disappear from the Google search results
Did Google intentionally remove the featured snippets or is this a new bug?
Driving lead generation with paid media: What’s new and what’s next
What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
Reddit shown excessively in Google product review search results, study finds
Google has a severe diversity issue in Search results as Reddit absolutely dominates the Discussions and forums SERP feature.
How each Google Ads bid strategy influences campaign success
Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals.
Google local pack not showing for many searchers
In some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not.
Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
Instacart ad revenue up 18% at $871 million
CEO Fidji Simo described Instacart as 'the best advertising platform' and credited its success to shoppable display and video ad formats.
Google Ads launches email series delivering tailored optimization advice
Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.
Debunking common Google E-E-A-T misconceptions
Learn why Google doesn't use author bios and other assumed E-E-A-T elements for search ranking and what they may actually use.