Google unveils major Responsive Search Ad asset updates
Google now provides additional capabilities for RSA assets, such as the option to serve a single headline.
Topic: Google
Google Bard adds image generation
You can now use Bard to generate "high-quality, photorealistic" images in English, in most countries around the world, Google announced.
6 steps to improve your Google Ads campaigns
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.
Google Search resolves indexing issue after 7 days
Starting at around 11:30 pm ET Monday, January 31, some sites noticed indexing issues with Google Search.
Google showing TikTok videos in featured snippets, SGE
TikTok's value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
Google Core Web Vitals to add Interaction to Next Paint on March 12
We now know the specific date as to when Google will replace FID with INP as a Core Web Vitals metric.
Google investigating widespread issue impacting Ad Manager
Google expects to resolve the issue for all users in the near future but has not provided a specific timeframe for the fix.
Google boss addresses concerns of AI replacing advertising staff post layoffs
Philipp Schindler, Google's senior vice president, explains AI is being utilized to deliver ROI at scale more efficiently.
Humans prefer AI-generated copy, survey finds
The survey of 700 U.S. consumers found that AI-generated content was preferred by humans more than human-generated content.
How to measure organic traffic in GA4
Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance.
Google CEO talks future of SGE, Gemini, Ads and AI Search
Where is Google Search headed in 2024 and beyond? The latest Alphabet earnings call provide some clues about where Google is focused.
7 signs links aren’t dead: Why to plan for them in 2024
Which side of the backlink debate are you on? Consider these seven reasons to keep charging forward with link acquisition.
7 paid media reporting tips when tracking is messy
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
Google search revenue rises to $48 billion, total ad revenue up 11%
Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.
Google Analytics 4 launches additional instant support options and new video tutorials
You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team.
Best of SearchBot: Create a monthly newsletter to generate more leads
We ask Search Engine Land's SearchBot to create a template for a marketing agency newsletter that generates increased leads.
Google launching Technical ad delivery support on AdMob inventory
Google AdMob is launching a solution to help publishers ensure their ads follow regulations in the EU and UK.
The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here's where you should focus now.
9 things to do when SEO is great but sales and leads are terrible
Learn effective methods for turning SEO traffic into conversions, including UX enhancements, A/B testing, leveraging social proof, and more.
Yelp rolls out live support consultations for advertisers
Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointments.
Google search CPCs up 9%, pushing ad spend up 17%
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
No, Google has NOT announced SGE isn’t going to happen
Speculation about the future of SGE seems to be spreading, all based on interpretations of two sentences in a Google blog post.
Search universe analysis: A deep dive
Look into Google, YouTube, TikTok, Reddit, and more to uncover growth opportunities and develop an integrated multi-platform search strategy.
Some advertisers are unable to access Google Ads
Google has confirmed it is investigating reports of these issues and is working on a fix.
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Here's a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Google Ads moves reports to new location in latest UI update
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.
Google tests ‘highly rated’ call out for Local Services ads
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.
YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
75% of top brands fall victim to fraud in Google Search Ads
Google is being urged to do more in safeguarding brands' reputations and preventing online shoppers from becoming victims of fraud.
Generate image alt text at scale with AI: A 7-step guide for SEOs
Use image-to-text and text-to-text AI to efficiently generate quality alt text at scale
How product scoring can boost your Shopping campaigns
Transform the way you prioritize and promote products. Learn how to implement product scoring systematically in your advertising strategy.
Google advertisers are confused between support and sales – we asked for clarification
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you're not happy with either.
Google Ads conversational experience launches in U.S., UK
The feature will soon be globally accessible to all advertisers but will initially only be available in English.
Google issuing suspension threats for non-compliant GDPR consent banners
Google warns site owners they must address potential violations or risk account suspension
Content not ranking? 5 questions to ask ASAP
Use this five-step audit checklist to identify issues hurting your SEO performance and create a plan to turn things around.
How to make PPC work for SMBs
Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI.
Google performance reports updates how it counts clicks and impressions for job listing and detail pages
No changes were made to Google Search, this is just a reporting change.
Google confirms a search ranking bug where sites disappear from search results over the weekend
"We're aware of a very narrow issue that caused temporary fluctuations in search results for a small number of websites. The issue has since been resolved, and the sites should no longer be seeing its effects," a Google spokesperson told Search Engine Land.
Google tests Nearby Events and Deals local search feature
The newly introduced search box features four tiles showcasing promotions and events from nearby businesses.
The great SEO heist: The untold story
Beyond this viral SEO story lies difficult questions about information ownership in the age of AI. Here’s what SEOs can take away from it.