What is a full-funnel PPC strategy?
Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.
Topic: Google
Google says it took down 45% more fake reviews in 2023 thanks to new algorithm
Google also shared new stats on actions it took in 2023 to block fake reviews and local listings.
3 tips to be a great data steward for agency clients
Learn actionable insights to guide your PPC clients through data challenges and enhance your agency's role as a strategic partner.
Google expands generative AI capabilities for automatically created assets
Google's generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.
Google tests Branded Local Service Ads with opt-out option
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.
Mastering NLP for modern SEO: Techniques, tools and strategies
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.
Using generative AI to improve existing content: Top tips + sample prompts
Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more.
Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps
We ask Search Engine Land's SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE.
Google Ads gambling and games policy updated
Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.
Pinterest announces major ad partnership with Google
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon.
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
Google drops Web Stories from image results, Google Discover carousel view and more
Google changed where Web Stories show in Google Search and Google Discover - a long time coming...
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
TikTok pushing users to add Search shortcut
TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen.
Here’s why PPC now looks more like paid social and what it means
The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an integrated paid media landscape.
Google updates Gmail ads with new layout and ‘Sponsored’ label
The changes were introduced to make it easier for consumers to distinguish between ads and organic promotional messages.
How SEO grows brands: The science behind the service
SEO is an investment in brand growth, not a short-term ROI play. Learn how SEO boosts brand availability and acquisition of new buyers.
Google renames Bard to Gemini, unveils paid version of Gemini
Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of Google One for $19.99 a month.
Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses
This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge.
Product page SEO: A complete guide
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
Google will sunset commission bid strategies for hotel ads
Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out.
Google Ads investigating bugs impacting payment methods and credit card updates
Marketers utilizing the platform are currently facing challenges in updating their payment and credit card details.
One year later: Little change to Microsoft Bing’s search market share
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
Google investigating ‘confusing ad text’ error impacting ad campaigns
Users with time-sensitive campaigns on Google Ads are recommended to upload new assets or edit existing assets using a different label.
What is digital PR for SEO?
Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO.
3 ways search marketers can prepare for the big cookie crumble
These initiatives will help you optimize targeting, refine media mix, and improve performance reporting without third-party cookie tracking.
Google will face a new U.S. antitrust jury trial in September
The tech giant denies allegations that it abused its dominance of digital advertising technology.
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Google ‘cannot proceed with third-party cookie deprecation’
Competition concerns about Google's Privacy Sandbox must be addressed before third-party cookies can be deprecated.
SEO KPIs: Embracing user-centric metrics
Go beyond static SEO metrics. Integrate dynamic, user-centric KPIs to gain meaningful insights into evolving user behaviors and search trends.
Yandex search engine sold in $5.2 billion deal
The sale follows a tumultuous period that began with Russia's invasion of Ukraine. A consortium of Russian investors now owns Yandex.
Does HTML structure matter for SEO?
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO.
How to protect against and benefit from generative AI hallucinations
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Google revamps SEO Starter Guide to focus on a starter audience
The Google SEO starter guide also has been significantly cut down and shortened. Here's what's changed and why.
Generative AI to create content: To use or not to use it?
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.
Local SEO success: How to track rankings, conversions, calls
Learn tips for setting up and analyzing local SEO ranking reports to uncover opportunities and measure success.
Google Search officially retires cache link
Google might add links to the Wayback Machine in place of the cache link.
Google Ads introduces new simpler way to create Solutions script templates
Solutions script templates now appear in the Bulk Actions menu in Google Ads, making it more convenient to access this feature.
Periodic Table of SEO Elements
Search Engine Land’s Periodic Table of SEO Elements (originally known as The Periodic Table Of SEO Ranking Factors when it debuted in 2011) is a globally recognized and widely used tool designed to help you understand the essential elements of a winning SEO strategy. This resource is ideal for helping those new to SEO, as […]