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Topic: Great Recession
What B2B marketers must know in the face of a potential recession
Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.
SearchCap: The Day In Search, August 23, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blind Social Sharing & Its Effect On Personal Credibility Social media may seem like ‘information overload’ for some, especially since there are now thousands of tweets sent per second and millions […]
Facebook To Step Up Acquisitions: Report
There was a time before the “Great Recession” when a cluster of companies were seemingly always bidding against one another to acquire the hot startup of the month. The core of that group consisted of Google, Yahoo, Microsoft, eBay, AOL and News Corp. But while AOL and Yahoo still buy companies — AOL bought HuffingtonPost […]
How To Grind Out Q&A Content For SEO Success
Every content-driven SEO strategy targets a tiny sliver of a giant Venn Diagram, with content that is either a) valuable enough that someone out there will search for it, and b) unique enough that it can rank. There’s one company that has turned that from a guideline to a credo: Demand Media. Demand Media’s financials may be […]
SMX Advanced 2010 Slide Video: Raising Capital During & After The Great Recession
Raising Capital During & After The Great Recession Presentations from SMX Advanced Seattle, June 2010 The stock market is up and the banking crisis appears over, but that doesn’t mean that funding from sources like VC, private equity and IPOs is flowing. Intrigued about or considering raising capital? This session is for you. [flv:https://searchengineland.com/video_assets/adv10/ppt/RaisingCapitalDuringRecession.flv 364 […]
Why You Should Attend SMX Advanced 2010: A Personal Preview, From Danny Sullivan
In about two months, our thrice sold-out SMX Advanced search marketing conference returns to Seattle. Below, a personal virtual tour about why I believe this is a must attend event for serious search marketers. Learn more about the show and why you should book now, not only to save with the early bird deadline expiring […]
This Is It: The Most Popular Searches Of 2009
It should come as no surprise that the defining moment of (real-time in particular) search in 2009, came on June 25, the day on which Michael Jackson, the King of Pop, died. Overwhelmingly, the number of searches for information about MJ and the circumstances surrounding his death, both on the day of and in the […]
Search Marketing Industry Feeling 7% Unemployment?
This morning, I posted the results of a poll I ran at the Search Engine Roundtable asking SEMs if they are currently employed. We received just about 400 responses, and from those responses we learned there is a 7% unemployment rate in the search marketing industry. The poll was far from a valid study, such […]
Microsoft Announces 3,000 New Layoffs
Today, Microsoft announced that it had delivered layoff notices to 3,000 employees across several divisions (1,200 in Washington state). This comes just months after an initial round of 1,400 who were let go when Microsft announced second quarter earnings. At that time, Microsoft said it planned to eliminate 5,000 jobs this year, and Microsoft’s CEO […]
New Coupon & Deals Search Engine Launches
In light of the current economy, Vertive, Inc., is banking on now being the right time to launch a new search engine for coupons and deals. It’s called Offers.com, and it enters an already crowded space of coupons/deals sites. Offers.com provides coupons and deals from more than 1,000 merchants, and classifies them by product or […]
comScore: Search Behavior Is A Sign Of The Times
You can watch the TV news, read a newspaper, or maybe drive down your street to see signs of the current financial struggles that many Americans are facing. You can also take a look at what Americans are searching for online. That’s what comScore has done, and today’s announcement confirms that we are what we […]
Job Search Engines: The Hottest Thing Going
Desperate times call for job search engines. That’s how comScore explains today’s news that job search was the fastest growing search category in the U.S. in 2008. Visits to job search engines grew by more than 51% in 2008 to 18.8 million visitors, comScore says. And as the economy grew worse during the course of […]
Report: Google Leads U.S. Search Advertising Market With 76% Market Share
Efficient Frontier today released the findings of its quarterly analysis of U.S. paid search activity. The report was based on an analysis of 92 billion impressions and 600 million clicks across a portion of Efficient Frontier customers during the fourth quarter of 2008, which includes some of the world’s largest brands. According to the report, […]
Amid Economic Wreckage And Political Resistance, The Good Ship Google Steams Ahead With Smart Grid, Android, Chrome & More
Advertising spending is down across the board and the financial markets are in a crisis not seen since the Depression. Layoffs are happening or appear to be impending at a number of high-profile tech companies, including HP, eBay and Yahoo. Yet Google appears to be navigating through these difficult economic waters as though it were […]