SearchCap: Bing Shopping Campaigns Updates, SEO For Local Businesses & Google’s Halloween Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Shopping Campaigns Get Several Pre-Holiday Updates
  Oct 30, 2015 by Ginny Marvin
  Mobile inventory, used and refurbished product ads support, and more are now available.
• SEO For Shops: The 12 Tips Of Xmas
  Oct 30, 2015 by Marcus Miller
  It’s almost Halloween, and you know what that means — it’s time to prepare for the holidays! Columnist Marcus Miller provides tips for local businesses to make the most out of this holiday season.
• Halloween Doodle Turns Google Logo Into “Global Candy Cup” Video Game
  Oct 30, 2015 by Amy Gesenhues
  Choose whichever witch you want to be, and fly through the Halloween night on your broom collecting candy while avoiding bats and ghosts.
• Search In Pics: Google Human & Dog Skeletons, StreetViews In Van & Google Janga
  Oct 30, 2015 by Barry Schwartz
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
• Last Chance to Enter the SocialPro Biggest Social Geek Contest
  Oct 29, 2015 by Digital Marketing Depot
  Enter the second annual SocialPro Biggest Social Geek Contest, sponsored by Marin Software. The contestant who can answer the most questions in the shortest amount of time will win the grand prize – a flight and hotel accommodations for two to Marketing Land’s SocialPro conference in Las Vegas.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads
• 21 News Feed Updates That Have Changed How Pages Use Facebook
• Quiz: How Much Do You Know About The Latest In Digital Marketing?
• Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers
• What CMOs Need To Know About Demand Side Platforms (DSPs)
• MarTech Today: Next Penguin Update, Unmetric Predicts Social Posts & Call Analytics Platforms
• Google To Combine Android And Chrome Operating Systems Into One
• LinkedIn Beats Q3 Estimates With 78 Cents Per Share Earnings, $780M Revenue
• TAG Launches Anti-Fraud Program To Register Advertisers And Publishers

Search News From Around The Web:

Industry

• How 10 Popular SEO Blogs Looked When They Launched, Manaferra
• Alphabet Signals More Restraint on R&D Spending, Wall Street Journal
• Baidu Announces Third Quarter 2015 Results, Baidu
• Introducing The Search Engine Roundtable iOS & Android App With App Indexing, Search Engine Roundtable

Local & Maps

• The Financial Times Partners With Google To Guide Readers Through Europe’s “Hidden Cities”, TechCrunch

Search Marketing

• Buy On Google: Everything You Wanted To Know (But Were Too Afraid To Ask), Search Engine People
• Leveraging Search Marketing to Skyrocket Local Business Sales, Duct Tape Marketing
• Video: Google App Indexing, RankBrain, Penguin, Panda, SEO & Bing Profit, Search Engine Roundtable

Searching

• Apple Gives Video Publishers An Early Holiday Gift: Search, AdExchanger
• iOS Apps Now Showing In Mobile Searches In Google, Search Engine Roundtable
• Is YouTube Testing New User-Friendly Search Results?, ReelSEO

SEM / Paid Search

• 5 Scary AdWords Mistakes Keeping Me Up at Night, Wordstream
• Assembly-Line PPC Is Not PPC Strategy, Beyond the Paid
• How to Use the New Customer Match Feature, PPC Hero

SEO

• 6 SEO Tips for Content Marketing, for Ecommerce, Practical Ecommerce
• Google Currently Doesn’t Give iOS Apps The App Indexing API Ranking Boost, Search Engine Roundtable
• Google Has Internal Search Commands For App Content, Search Engine Roundtable
• Google Prepared for Possible Spam in App Indexing, SEM Post
• How Google Supports Multilingual Apps With App Indexing, Search Engine Roundtable
• How to Force Google to Crawl More Pages of My Site?, Internet Marketing Ninjas Blog
• Pages with App Interstitials Will Lose Mobile Friendly Boost Sunday, SEM Post
• SEO for Every Season, Search Influence

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.