SearchCap: The Day In Search, December 22, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Behavioral Targeting & Google Analytics: How To Create Personas Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Behavioral Targeting & Google Analytics: How To Create Personas

    Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating multiple “personas” that represent multiple users of your site, and using analytics to create a unique experience for each persona group based on observed […]

  • That Small Country In Europe Offers Big Opportunities

    Are you marketing only to the larger countries in the world? That may be a mistake, and I’ll explain in this post, where I’m taking you to one of the smaller countries in Europe. The Netherlands is only 16,000 square miles, but still has 17 million people living on that small piece of ground, and […]

  • Latinos Online: How Changing Demographics Of Those Online Impacts Search

    The PEW Internet and American Life Project just released new information about use of the internet by Latino adults in the United States. How does this relate to search engine optimization? Understanding who’s online and how they search is core to success in search acquisition beyond simply ranking well. Over a billion people are now […]

  • 8 Steps To Avoid Link Analysis Paralysis

    When you begin a link campaign, whether you’ve inherited one or you’re starting fresh, it’s obviously a good idea to get a sense of where things stand. There are tons of articles and tools out there that exist to help you do this, and that’s fantastic (and much nicer than what we had a few […]

  • Google Money ‘Scammer’ Says They Will Settle Legal Dispute With Google

    Pacific WebWorks says it is settling Google suit from the Associate Press reports that the ‘Google Money Kit’ type of alleged scammer will settle the dispute with Google. A week ago, we reported Google filed suit against this organization, in order to help prevent these types of scams.
    Pacific WebWorks, one of the companies in […]

  • MapQuest Integrates Citysearch Content

    MapQuest or variations on its name represent five of the top 22 search queries in the travel category (in November) according to Hitwise. However Google Maps is solidly in first place now as the top mapping site online. That puts MapQuest in the position of having to figure out whether to be content with its […]

  • Yahoo Compels Employees to Take Extended Holiday

    According to the Wall Street Journal Yahoo is compelling most employees to take the week after Xmas off, using vacation or unpaid leave. It is also shutting down offices until after January 1. The move is an effort to save money.
    Yahoo employees over the past few years have been “encouraged” but until now not required […]

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

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Social Media

Video, Music & Image Search

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Other Items


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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