SearchCap: The Day In Search, March 11, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes Live With “In-Stock, Nearby” Mobile Shopping In the range of thigs discussed at Google’s Search Evolution event in December Engineering VP Vic Gundotra demonstrated mobile shopping with real-time inventory […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Goes Live With “In-Stock, Nearby” Mobile Shopping
In the range of thigs discussed at Google’s Search Evolution event in December Engineering VP Vic Gundotra demonstrated mobile shopping with real-time inventory information. Now Google has announced that product is live.
Google is working with a limited number of retailers for the time being but is inviting others to apply to become part of the […]
- Google Is Bing’s 4th Largest Referring Source
What sites send Bing the most traffic? Here’s a surprise. According to Hitwise, Google is Bing’s fourth largest referring source.
Below are the top five sites that drive traffic to Bing, or “upstream” to Bing, as Hitwise calls it:
MSN is by far the top source, the last site visited by 42.7% of Bing users before they […]
- The Problem Of Inconsistent SMB Contact Details – Part I
Have you ever thought twice about how to find the correct contact details for a local business – i.e., their name, address, phone number? The answer should be so simple: just Google it. Well, the reality is not that simple. In fact, few questions in the local online search world are as complicated as this […]
- March 2010 Yahoo Search Update
Yahoo announced a search update to their index. The update includes possible updates to Yahoo’s crawling, indexing, and ranking algorithms.
Dan Rampton, Yahoo’s Product Manager said:
The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms. Similar to previous updates, you may notice some ranking changes and page […]
- Chomp: An Apps Search Engine Or “Yelp For The App Store”
Chomp could be described as a search engine for iPhone apps (and eventually other apps stores). It’s a two-month old iPhone app and more recently a website, which resembles Twitter, whose objective is to enable people to more easily discover and review iPhone apps.
The proliferation of 160,000 iPhone apps has created the well-documented problem of […]
- Facebook Search Gains Boost Bing & Motorola Puts Bing On Chinese Android Handsets
In my discussion yesterday of the comScore search data I neglected to point out (as GigaOm has) that Facebook saw 10 percent search query growth in the past month. That’s significant and it validates an argument I’ve long made that Facebook could turn out to be a meaningful player in search, which would in turn […]
- US Regulators May Be Gearing Up For Google-AdMob Challenge
Beyond the iPhone one could convincingly argue that the best thing to happen to mobile advertising in the past year was Google’s announced acquisition of AdMob. It got everyone’s attention — especially the $750 million (stock) price tag.
It also single-handedly boosted the profile of all of AdMob’s competitors. As an almost direct response Apple, which […]
- PPC Academy Toolbox: Keyword Monitoring
Because we are still in the research phase of PPC development, it’s important to get a very clear understanding of the advertiser’s business online and how that will affect the way we build and manage the account. Last week, I introduced the concept of the keyword landscape, the set of keywords, ads and competitors […]
- Bing’s Market Share Up For Third Straight Month: Hitwise
Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that.
Hitwise shows Bing gaining […]
- The E-commerce Pattern: Core Conversion Marketing Strategies
Here are the three strategies that are conversion deal-breakers for e-commerce web sites. Get these strategies right, and you should be able to optimize your way to higher conversion rates. Get any of these wrong, and you will find yourself struggling to improve.
- Business Searchers Are Looking For….
Business buyers use search engines throughout the entire research and buying process. For this reason, most B2B marketers utilize search marketing as a cost-effective
way to build brand awareness, engage prospects, and generate leads. In terms of lead gen, a potential buyer is typically required to complete an online
registration form in exchange for… what?
The value vs. […]
Search News From Around The Web:
- Google Buzz Stung By Lawsuit, InformationWeek
- Google, Facebook Sued Over Patent for Phone Social, Bloomberg
- Why AOL May Just Abandon Bebo Rather Than Sell It, TechCrunch
Local, Maps & Mobile
- Google Street View: Virtually all of UK streets will appear on map tool, Mail Online
- What Does Advertising on Yelp Get You?, Small Business SEM
Paid Search & Contextual
- Go Mobile! Series: A case study in optimizing mobile campaigns, Inside AdWords
- Questions about the Yahoo! and Microsoft Search Alliance, Yahoo! Search Marketing Blog
- Google Help Forum Search Adds 3rd Party Content, Search Engine Roundtable
- Microsoft’s Bing filters ‘rude’ keywords in Arabic countries, France24
- SearchFest 2010 Photos, Small Business SEM
SEO & SEM
- Big Media or Big SEO Spammers?, gigaom.com
- Internet Marketing Advice for Beginners, Techipedia
- Jason Calacanis’ Backup Plan For Replacing Content: Steal It From Wikipedia, Smackdown!
- SEO Health Checks – Regular Housekeeping Tasks for Your Website’s SEO, SEOmoz
- Stealing Google Maps & Local Citations, Search Engine Roundtable
- Facebook v Daily Mail, BBC
- Twitter turns on maps feature for its website, but not for search, VentureBeat
Video, Music & Image Search
- Three New Bugs With YouTube, Search Engine Roundtable
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