SearchCap: The Day In Search, February 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Touch-Phones: Changing The Way We Search For most of us sitting in front of a PC, today’s search engines provide a “more than good enough” way to find information or entertainment […]

on February 19, 2010 at 5:13 pm | Reading time: 5 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Touch-Phones: Changing The Way We Search

    For most of us sitting in front of a PC, today’s search engines provide a “more than good enough” way to find information or entertainment on the world wide web. Mobile is different. Few of us could claim that we use mobile search several times a day, and when we do search it is often […]

  • Google: “With Buzz We Failed To Appreciate That Users Have Differing Privacy Expectations”

    Google scheduled a privacy discussion for reporters and bloggers at its San Francisco offices a couple of weeks ago. The timing turned out to be unexpectedly ironic. The idea was to “walk through a short presentation about [Google’s] guiding principles for privacy, how we use data and some of our comprehensive privacy efforts over the past […]

  • What Do I Look At First? Analytics Beyond Revenue Tracking

    Over the years, I’ve gone through many iterations of focus as a search marketer. In my first years in SEO, traffic seemed to be the primary focus all of online marketing. Increasing the client’s online visits was the number one goal. That thinking evolved into a multi-pronged approach to looking at data – from lowering […]

  • Google Adds Maps, Local Search For 30 Countries In Africa

    Relying largely on crowdsourcing and its MapMaker product, Google announced the addition of maps and local business search for 30 countries across Africa:
    Our big announcement today is that we are launching Maps domains for 30 countries across Africa. So what’s on offer? As well as searching online Maps for towns, highways, or roads, Google Maps […]

  • In-house Search Marketers: Here’s Your SMX West Dream Agenda

    This post was authored by Jessica Bowman, SMX West presenter and leader for the In-house SEM Exchange taking place March 5th. Search Marketing Expo is pulling out all the stops when it comes to meeting the needs of in-house search marketers in Santa Clara March 2-5. Attend and you’ll leave with more than enough ideas, strategies […]

  • Twitter’s Traffic Up 9%, Thanks To Google

    VentureBeat reports Twitter has increased their traffic by 9 percent from December to January. After deeper insight from ComScore and Hitwise, it appears that most, if not all, came from Google. When Google added real-time results to their search interface in December, it had a major impact on people discovering Tweets in the search results. […]

  • Google Shopper: Scan Books, DVDs, Video Games, Bar Codes & Get Prices

    The Google Mobile Blog announced a neat new search app for Android named Google Shopper. You just point the app at books, CDs, DVDs, and video games, and barcodes and it will fetch the details of that product and give you the prices, stores, reviews and more about that product. I tested it […]

  • Bing’s Stefan Weitz: Where Is Search Going?

    In my last column, I had the chance to chat with Bing Director Stefan Weitz about how Microsoft is approaching search as it sits today. But the question I asked that lead to the interview in the first place was “Where does search go from here?” Microsoft’s Bing team certainly has its own ideas of […]

  • Improve Your Search Campaigns With Smart Cross-Selling

    Let’s get a little more hands-on this week and walk through something practical that will immediately impact the conversion potential of any web site and increase the performance of both paid and natural search campaigns. The examples I’ll use today are specific to ecommerce, but the same ideas can be translated to other industries, […]

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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