Display ad costs fall ahead of the holiday shopping rush
Lower display ad costs could give holiday marketers a cheaper way to reach value-conscious shoppers before competition intensifies.
Topic: Inflation
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
CPC inflation: How fast are Google Ads costs rising?
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
How to combat rising CPCs and optimize your Google Ads ROI
Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars.
Winning the 2024 holiday retail season: A macro approach
Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.
How is your career and role changing? Take our survey
Please spare a few minutes to help us all understand what the past year meant for you and your search marketing career.
What to do when performance tanks in PPC
Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints.
How to incorporate macroeconomic signals into your SEO strategy
Explore how macro trends can enhance your SEO strategy and help you meet the changing demands of your audience.
Cyber Monday broke records this year, with almost $12 billion in US sales
The whole month of November has seen nearly $110 billion in online sales.
Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
New report shows Google cost per lead has increased for 91% of industries
The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022.
Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise
Overall revenue for the company also decreased 4% YoY, but one area showing growth was new daily active users, up 2%.
Google FY22 Q3 earnings: YouTube earnings down, ad revenue up, advertisers pulling back?
Earnings missed the mark for YouTube but showed slow growth for ads and other services.
Google starts automatically upgrading Smart Shopping campaigns to Performance Max
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp
A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance.
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO.