Topic: Japan

Report: Click Fraud Rate Up To 18.6 Percent

Click Forensics released their report on the overall click fraud rates for the paid search industry. They said click fraud was up from 17.4 percent last quarter to 18.6 percent in the second quarter of 2010. The findings of the report said: The overall industry average click fraud rate was 18.6 percent. That’s up from […]

SEO

Those Special Google Logos, Sliced & Diced, Over The Years

I’ve been working on a project to classify all the special logos that Google has done over the years. Crazy? Perhaps a bit, but it’s interesting to see what Google has honored with special logos and the great increase in them recently. Besides, I like to organize things. Below, how Google’s special logos have evolved, […]

Yahoo & Microsoft Receive Go Ahead To Implement Search Deal

Yahoo and Microsoft announced they have clearance to implement their proposed search deal where Microsoft will power Yahoo Search and search ads. Today they received “unrestricted” clearance from both the U.S. Department of Justice (see here) and the European Commission to proceed. And proceed they will. Yahoo said the implementation will begin in the next […]

SearchCap: The Day In Search, December 28, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Logo The Worst Identity of 2009, According To Brand New Under Consideration’s Brand New devision posted their best and worst identities of 2009. Guess who made the top of the […]

SearchCap: The Day In Search, November 30, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Caffeine Now Live On One Google Data Center As expected the Google Caffeine index is now live on one Google data center. Note, it will not be added to more […]

SearchCap: The Day In Search, November 3, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Targets Spammers With New Local Business Listing Guidelines Google has tweaked its guidelines for local businesses that use the Google Maps Local Business Center. The new guidelines are listed on […]

Study: Google, The “Most Attractive Employer”

Universum released a report that shows Google is the “most attractive employer” globally. Google was ranked number one in both the top 50 global businesses and engineering companies. Microsoft was also up there on that list, ranked as number three for business and 2 for engineering. The study asked about 120,000 students at “top academic […]

SearchCap: The Day In Search, October 28, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fall In Line: Understanding SEO’s Place In Company Ecosystem We’ve all been there. Heck, many of us are still there right now. We come to work every day, game to do […]

SearchCap: The Day In Search, October 19, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supporting A Global Brand Campaign With SEM On the heels of launching Yahoo campaigns in three countries in eight days on an incredibly tight timeline, it makes sense to take a […]

Google Expands “Going Google” Enterprise Ad Campaign

Google has decided to extend and pick up the pace of its “Going Google” (Apps and enterprise products) traditional media campaign. The ads were first launched in August in four cities with billboards. Now Google says the campaign will be expanded globally to “the U.K., France, Canada, Japan, Australia and Singapore” and appear “in train […]

SearchCap: The Day In Search, October 14, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing […]

SEO

Take That, Twitter: Google Hot Trends Integrated Into Google Search

Twitter and real time search continues to attract buzz, and Google’s reacting by positioning its “Hot Trends” information in a place where more people will see it, within Google’s regular search results. Starting around 3:45 Pacific Time today, those searching on topics that are spiking or “hot” in popularity should see a new Hot Trends […]

Google Expands Universal Search To More Phones In More Countries

Of the big three search engines, one could argue that Google is directing the most focused, ongoing effort toward mobile. Clearly Yahoo and Microsoft see mobile as a critical part of their business but Google is more or less continually doing things that seek to improve the mobile user experience. First, of course, there’s Android […]

SearchCap: The Day In Search, June 22, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Official: Wikipedia Is A Google News Source Google’s “experiment” in using Wikipedia as a news source on Google News is over, at least in the U.S. and Canada. The experiment […]

Google Street View Bike Does Santa Monica, Universities & More

Remember that Google Street View bike that was unveiled in May for use to map footpaths in Britain? Turns out, Google has a number of them, and they’re also operating in Japan, Italy and the US. In fact, imagery from them from three spots in California has recently gone online and more will be coming […]

SearchCap: The Day In Search, June 12, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Now Considers Bing A Search Engine As promised, Google Analytics is now logging traffic from Microsoft’s new Bing search engine into the “search engine” traffic source category, rather than […]

Google Gets “Pole Position” On The Pre

Tomorrow Palm’s Pre (comeback) smartphone will go on sale through US carrier Sprint. In early 2010 it will reportedly come to Verizon, which opens it up to a much larger market. To date, the Pre has received mostly positive reviews, though, as with the G1 and soon ION/G2, reviewers seem to agree that it falls […]

SearchCap: The Day In Search, May 4, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starts To Leverage Latitude Location Through New Apps Google is now expanding its map-based, location-aware service Latitude beyond the the Latitude destination in new ways with a public location sharing […]

Google Earth Publication Of Japanese Historical Maps Causes Outcry

Google’s inclusion of historical Japanese Maps in Google Earth has caused an outcry in Japan. According to the AP these maps were already on public view and online. But Google is taking heat from rights organizations as well as the Justice Ministry in Japan. Why? What’s the controversy? Apparently the historical maps originally showed locations […]

Google Slowly Turning YouTube Into A Moneymaker

There are signs this week that Google is slowly turning YouTube into a legitimate source of revenue, but there are also questions whether that’s happening quickly enough and if the revenue will ever become a profit. Let’s start with an AdAge article that reports YouTube is selling ads on about 9% of its video views […]

It Takes A UK Village To Thwart Google Street View

Google’s Street View recently hit the UK streets, and an angry throng of Brits has hit back. It happened in the wealthy village of Broughton: Seeing the Street View car driving through town, residents formed a human chain to stop the car and hassled the driver until he turned around and left. The Times reports […]

Yahoo Remains Big In Japan (& Beating Google)

While stats out from Hitwise today show Google still reigns supreme in the United States, in Japan, it’s a different story. Yahoo remains the top search engine there, the latest stats from comScore show, and it’s growing faster than Google. comScore reports Yahoo is still leading, in a major way, in Japan. Yahoo holds over […]

Yahoo Doesn’t Take Beef Over Akaushi Keyword Lawsuit

Eric Goldman covers a recent lawsuit where Heartbrand Beef, Inc. sued several companies, including Yahoo, for selling the keyword “Akaushi” to Lobel’s of New York. Akaushi is a very expensive Japanese type of beef, known for being marbled with fat and coming out extremely tender. Lobel’s does not sell Akaushi, but Heartbrand is the largest […]

Baidu Sued As Search Monopoly In China

Leading Chinese search engine Baidu has been sued by Chinese medical B2B marketplace Qmyy.com to prevent its site from being blocked or dropped by the engine. According to a factually lean report in China Daily: Qmyy.com required Baidu to stop blocking its web pages from appearing on its search results and pay 1.106 million yuan […]

SEO

Japanese Lawyers, Professors Try To Block StreetView

Google StreetView has been a controversial offering since its launch, with privacy at the core of both individual and regulatory concerns. It’s also enormously practical and useful in many cases. But governments from Canada to Europe have sought to gain privacy concessions from Google in its international rollout. Google has also been sued a couple […]

comScore: Yahoo Still Major Player In Japan

comScore has released metrics on search market share in Japan. Overall, in September, Japanese searchers searched 5.9 billion times, with an average of 96 searches per user. Yahoo is beating Google out in searches, with over 3 billion searches conducted on Yahoo properties. Google properties counted for just under 2.3 billion searches. Yahoo has a […]

PPC

Getting To Know International PPC Markets

We’re all pretty familiar with the well reported search landscape of the US/UK. But, in other parts of the world, the search engine landscape is very different. In this article, I’ll focus on China, Japan and Russia. The goal of this article is to present PPC opportunities in counties that are not Google-centric and provide […]