SearchCap: The Day In Search, January 23, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Online Retail and SEM: Webcast Next TuesdayNext Tuesday, January 27 at 1 PM EST, our sister site, Search Marketing Now, hosts a webcast about SEM strategies for online retailers. Speakers will […]

on January 23, 2009 at 5:13 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Online Retail and SEM: Webcast Next Tuesday
    Next Tuesday, January 27 at 1 PM EST, our sister site, Search Marketing Now, hosts a webcast about SEM strategies for online retailers. Speakers will include Jeffrey Hackett from comScore, who will present new data for online retail 2008, and Mike Deckman from Vintage Tub & Bath, who will talk about SEM strategies helped the company break its December sales records in 2008 despite the tough economic environment. Marin Software, sponsor for the webcast, will demonstrate how Marin Search Marketer can help online retailers manage seasonal and economic fluctuations in PPC campaigns. Registration is still open for this webcast: …
  • No Surprise: Google Is No. 1 Internet Property Worldwide
    Not that we needed any confirmation of Google’s popularity, but comScore has put it into numbers with today’s release of data about worldwide Internet usage. comScore says Google is the most popular Internet property in the world, with its sites reaching 77% of the online population that’s 15-years-old and up in December, 2008. Microsoft and Yahoo are second and third, respectively, while Facebook is the top social networking site in the world and the seventh most popular property overall. It’s also worth mentioning that comScore says the global Internet audience surpassed one billion people …
  • Google To Push Semantic Search In 2009?
    At Google Watch today, Clint Boulton found an interesting comment from Google CEO Eric Schmidt during Thursday’s earnings call. During the call, Schmidt spoke about focusing on the “untapped potential of search and ads” and Google’s emphasis on search quality: …
  • The Extended Brain, Search Marketing & User Experience Design
    When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky and the Brain. In my mind, the conversation between Larry and Sergey was identical to the two lab mice: …
  • Obama Is “Failure” At Google & “Miserable Failure” At Yahoo
    I told you so. Or I told anyone who cared. I even tried to reach the Obama administration in four or five different ways. Do a search on Yahoo right now for miserable failure, and you’ll find President Barack Obama’s page ranking either in the top spot or the second spot. Given a redirect that Obama’s web team has put into place, he should solidify into that number one spot over time. Eventually, …
  • SMBs Claim Their Online Business Profiles
    We at Palore are always on the lookout for new profiles of SMBs who are likely to purchase online advertising services. Our success to date has been primarily with two profiles of advertisers: “traditional” SMBs who advertise on IYPs and other traditional media, and the more “savvy” SMBs who advertise on search engines and vertical sites. But recently we ran into a new and more interesting group within our sources and the blogosphere – this post will discuss this group.
  • Optimizing A Large-Scale Web Site? Do The Two-Step
    The need for keyword research is pretty much a given. But applying that research on a massive scale is where things usually break down. If you’re dealing with 100,000 web pages, you don’t have time to touch every page. How can one do this scalably? The answer: programmatic optimization.

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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