SearchCap: The Day In Search, March 18, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Prioritize Search Marketing Work At A Large Company Although it’s rarely discussed, a huge part of an in-house search marketer’s job is setting priorities on work items. In an […]

on March 18, 2009 at 5:15 pm | Reading time: 5 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How To Prioritize Search Marketing Work At A Large Company

    Although it’s rarely discussed, a huge part of an in-house search marketer’s job is setting priorities on work items. In an even broader sense, this role expands out to encompass staffing, budgeting, content planning, infrastructure management and more. But fundamentally, setting priorities is a crucial part of assuring your internal search marketing activities are successful.
    And the […]

  • Twitter Search: Not Your Friend If You Tweet Something Bad

    Did you Twitter something embarrassing? Don’t think deleting your tweet or locking your Twitter feed means what you said goes away. Twitter Search still makes it available, which one job applicant may have found to their loss. Hutch Carpenter covers how one Twitter user named TheConnor said on Twitter that Cisco offered them a job. […]

  • Google’s Matt Cutts On Keywords In The URL

    Google’s Matt Cutts posted a recent video answering a question about the position of the keywords in the URL. The question asked, does the order of the words in the URL make an impact on one’s ranking at Google? Matt Cutts said one should not obsess about the order of the words but […]

  • New Privacy Complaint Filed Against Google (And The Cloud)

    Yet another privacy complaint has been filed against Google with the FTC, this time by the Electronic Privacy Information Center over Google’s cloud computing services and related privacy and data security issues. While Google is the named party, the company is basically the stand-in for “the cloud” as a whole. (If you want to read […]

  • Customer Retention Through Search Marketing

    Most B2B marketers associate search marketing programs with lead generation and customer acquisition efforts. However, search marketing can play a surprisingly effective role in ongoing customer engagement and retention. Here are 4 specific recommendations. 1. Examine searcher behavior Do you thoroughly understand how people are searching for your brand, products and services? Over time, search phrases have […]

  • Dennis Woodside Fills Tim Armstrong’s Position At Google

    Approximately five days after Tim Armstrong left Google for AOL, Google has filled his position. paidContent.org reports Dennis Woodside is the successor and will be the new VP-Americas Operations at Google. Woodside, a Googler for five years, was most recently Google’s Vice President for the UK, Ireland and Benelux. He will be […]

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, P.O. Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice.