SearchCap: The Day In Search, August 5, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Topic: Jill Whalen
No, Advanced SEO Does Not Mean Spamming
Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record — no, advanced SEO doesn’t mean you have to spam. Not in my […]
SearchCap: The Day In Search, May 29, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 27, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Is Your Website Copy Crystal Clear?
Pretend you don’t know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it’s all about? Can the search engines? Do this exercise with each inner page of the site as well. Is what each page has to offer truly crystal clear? Or does your website presume […]
SearchCap: The Day In Search, December 21, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SEO Is Not An Option, It’s A Requirement!
Recently, there was a thread in the High Rankings Forum asking whether SEO is an extra skill or a prerequisite for any website designer/developer. It was a great question that spurred a lot of conversation. It goes without saying that the average small-business owner in 2007 knows that they need a website. But do they […]
SearchCap: The Day In Search, December 14, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Understanding Search Usability
The term “search usability” is widely misunderstood throughout a variety of industries: Web design/development, search engine marketing (SEM), online advertising, information sciences, human-computer interface (HCI), and usability industries. Even the term “usability” is misunderstood by search professionals. Every time I hear an SEO professional claim that his or her firm implements web site usability best […]
Social Media Marketing: The New SEO?
Fall is the time of year when we start to look at where search marketing is heading. Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. To a certain extent, they are. Social […]
SearchCap: The Day In Search, October 1, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, September 17, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 12, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google To Add “Unavailable After” META Tag
Getting Into Google by Jill Whalen reports Dan Crow, director of crawl systems at Google, saying that Google is releasing a new META tag named “unavailable_after.” The “unavailable_after” tag will allow you to tell Google when Googlebot should no longer crawl that page. Jill explains that this tag comes in handy when you have a […]
Upcoming Search Marketing Events: March-April 2007
Got some time on your hands? Want to get out and meet people, talk search marketing or improve your search marketing skills? There are plenty of upcoming events if you’re wanting to get out and learn more. Below, a rundown on some of the conferences and training events happening in the next two months.
SearchCap: The Day In Search, Feb. 22, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
100% Organic: New Column From Search Engine Land
Our newest Search Engine Land column, 100% Organic, launches today. 100% Organic will appear every Thursday, featuring columns from Greg Boser, Todd Friesen, Shari Thurow, Stephan Spencer, and Jill Whalen and will cover issues related to being listed in the free, natural or “organic” listings in search engines. Today’s debut features Shari Thurow on Term […]
SearchCap: The Day In Search, Feb. 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Title Tags, An SEO’s Most Trusted Friend
Title tags remain one of the easiest and most important on-page SEO factors you can use to gain traffic. Jill Whalen provides a helpful review of how to write your title tags with All About Title Tags at Search Engine Guide. She goes over her feelings on if company names belong in the title tag, […]