SearchCap: The Day In Search, May 29, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Got A Great Organic SEO Tip? Pitch & Go To SMX Advanced!
  Last week, tickets sold out for our SMX Advanced show happening in Seattle on June 3 & 4. Nada tickets other than for our Developer Day and expo passes. But I have exactly one chance for someone seeking a full access pass to still go. You can take part in…
• 
  All Things D: The Search Edition
  There’s a ton of search-related news and intrigue coming out of the Dow Jones “All Things D” conference in Southern California. Let’s start with the ridiculous remark from IAC’s chief Barry Diller that “Google is irrelevant to us.” That’s only true if Diller doesn’t care about search revenue. Google is…
• 
  Mythbusting: Why Video Should Be A Core Search Marketing Tool
  During the past year-plus of working with scores of small and medium sized businesses (SMBs) on testing and then launching online video advertising campaigns, we have compiled a short list of common myths associated with online video advertising, implications for search and what it means to the SMB sector….
• 
  Google Climbs To The Top Of Everest With Special Logo
  Today, if you visit Google, you may notice a special logo commemorating the anniversary of the first ascent of Mount Everest. As most of you know, Mount Everest is the highest mountain on Earth. Today, 55 years earlier, on May 29, 1953 at 11:30 a.m. local time Edmund Hillary…
• 
  Help Search Engine Land Improve — Take Our Fast Reader Survey
  Search Engine Land ran a reader survey recently to help our advertisers know who comes to the site. Now I have a different one that I’d really encourage everyone to take. This is designed so that we know what readers like in terms of content and how we can improve…
• 
  Meta-Tag Optimization Tips: A Search Usability Perspective
  I know. I know. Seasoned search engine optimization (SEO) professionals might yawn and roll their eyes when the subject of meta-tag optimization comes up, as they might think, "Meta-tag optimization is SO 1990s." Personally, I think meta-tag content gets a bad rap because, in the past, many SEO professionals…
• 
  Searching The Web For News Video
  Recent data from comScore Video Metrix shows that consumers viewed 11.5 billion online videos in March of 2008, a whopping 64% gain versus March of 2007. This means that 73.7% of the US Internet population is now watching video online. While videos of pandas sneezing on YouTube make up…
• 
  Is Your Site Social Media Friendly?
  You should consider many factors when getting involved in Social Media Marketing, such as the quality of your content, your domain name, and who is submitting your content. But there is almost always one thing I find myself looking at before any of the above conversations even begin: the…

Search News From Around The Web:

Applications & Portal Features

• Yahoo BrowserPlus aims for better surfing , News.com
• A Peek Into Yahoo! BrowserPlus , Yahoo! Developer Network blog

Business Issues

• LiveDeal Ousts CEO , Screenwerk
• Rumormonger: Zuckerberg returns to California to find employees irked over axed $600 housing subsidy, Valleywag
• Google ad views up strongly in April-report, Reuters
• Google Sends Man to Jail, Metaphysically, TechCrunch
• Google’s Paid Clicks Spike Higher in April, Relief All Around, Silicon Alley Insider
• Twitter Closing its $15 Million Round With Spark; Bit Less Than $100M Valuation, paidContent.org
• When Googling gets dangerous, InvestmentNews

Local, Maps & Mobile

• ComScore Buys M:Metrics For $44 Million to Measure the Mobile Web, TechCrunch
• Google shows touchy-feely Android phone, News.com
• Hyperlocal Blogging: Don’t Forget the Local Stuff, Small Business SEM
• Video: Google demos the HTC Dream at I/O conference , Engadget
• European Football Championship 2008 – Google Fan Map!, Google LatLong

Link Building

• Getting the Anchor Text You Want, SEOmoz
• Don’t Sour Your Link Juice By Forgetting Basic SEO, Search Engine Journal
• Five Traits of the Ideal Link Builder, Search Engine Watch
• Why Buying Blogroll Links is Stupid, BlogStorm

Paid Search & Contextual

• Keep Your AdWords Account Safe: Don’t Fall For Phishing! , The Adventures of PPC Hero
• Distilled’s Big PPC Competition: Use Your Ad Powers For Good!, Distilled blog
• EFT launched in Hong Kong, Inside AdSense

Searching

• Wolves at the Door: Five Companies That Will Determine the Future of Comparison Shopping , Search Marketing Standard
• A home page that changed to Ask without asking, The Guardian
• iCLEF – Interactive track for the Cross-Language Evaluation Forum, uned.es
• Search for a Business for Sale, and it’s location, altsearchengines.com

SEM Industry

• How to Choose the Right SEO Vendor, SEOmoz
• Liveblogging Schedule for SMX Advanced 2008, BruceClay.com
• SMX Advanced 2008 Conference Coverage Schedule, Search Engine Roundtable
• Search Engine Journal’s Coverage of SMX Advanced, Search Engine Journal
• Join Us in the Park!, Live Search Webmaster Center Blog

SEO & SEM

• Matt Cutts: Can You Help A Brother Get A Lap Dance?, Search Engine Watch Blog
• Embedding Related YouTube Videos May Increase Your Ranking in Google?, Search Engine Roundtable
• Is Web Design the Next Search Marketing Battleground?, Search Engine Guide
• Search Engine Reputation Management (SERM) Market Size?, Andy Beard
• There’s intent and there’s INTENT, Traffick
• Tools for Tracking Where Your Site is Mentioned, Search Engine Journal

Social Media

• No, Unfortunately Digg Doesn’t Know Who the Hell You Are, SEOmoz
• Who’s In Your Audience or Community?, Search Marketing Gurus
• My FriendFeed Wishlist, www.inquisitr.com
• What’s Going On?, Twitter Blog

Video, Music & Image Search

• Coming To A Screen Near You: Veveo Search, Alt Search Engines
• News Video Search Engine Mefeedia launches, Alt Search Engines

Web Analytics

• Google Analytics dominates the top 500 websites, Royal Pingdom

Other Items

• Microsoft Incentivized Search, More On SEO, And Copyright Law, ShoeMoney

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Why You Need To Know SEO Basics, Even If You Outsource
• Don’t Sour Your Link Juice By Forgetting Basic SEO
• Interview: Jill Whalen on SEO Don’ts, Myths, and Scams
• Is Your Site Social Media Friendly?
• Search 4.0: Putting Humans Back In Search
• Matt Cutts: Help A Brother Get A Lap Dance?
• The Limitations of Social Media
• The State of the SEO Industry Address
• IBM Encourages Social Media at Work
• Win a Free Pass to SMX Advanced with Twitter
• Google Reveals CTR Average by Industry
• Link Request Strategies for Blogs, Edu’s & .Gov’s: Respect My Authoritah!
• 3 Questions to Help You Plan Your Search Marketing Career
• SEOmoz Vs Gambert SEO Trademark