SearchCap: The Day In Search, September 17, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Mobile Search Week!
  Hot on the heels of last’s week’s Local Search Week, this week we’re going to focus on mobile search. More than any other enabling technology, mobile devices hold out tantalizing possibilities for search marketers, allowing us to reach searchers anywhere. It seems like this promise has been dangled forever,…
• 
  AOL Introduces ‘Platform A’: Integrated Ad Targeting
  AOL has moved its corporate headquarters to New York to be at the center of the U.S. ad and media universe and has introduced what it’s calling “Platform A,” an integrated ad buying platform and network that the company says has broader reach than any other today. Advertising.com and some…
• 
  Local Search Is About Products Too, Not Just Restaurants And Plumbers
  Often when people discuss local search they’re referring to finding restaurants or plumbers. But the concept of “local search” should include goods and product purchases as well. Whenever I discuss products and retail as part of the definition of local search people are often a little skeptical. Yet again…
• 
  Google Asking Searchers To Submit Search Results
  I reported at the Search Engine Roundtable that some searchers are noticing that Google is asking them to suggest search results that will “help improve search for everyone,” says the Google message….
• 
  Iran Blocks Google Over Filter “Error”
  Philipp Lenssen reports that Iran blocked Google and Google’s various services for a short time span. Iran blocks and then unblocks Google from News.com reports that Iran had an error with their filter list, which blocked Google.com and other Google services such as Gmail….
• 
  Google Pulls Roald Dahl Logo Due To Anti-Semitic Concerns?
  Philipp Lenssen reports that Google pulled the special Roald Dahl Logo early, possibly due to anti-Semitic concerns. Google released a statement saying “Google has decided to remove its Doodle of Roald Dahl based on user concerns.” Google has not explained what those concerns might have been. But some believe it…
• 
  Show Your Linking Acumen With Chipmunks
  Let’s play a game to illustrate some not-so-silly linking strategies. Imagine you just launched a new web site devoted to breeding chipmunks. If I gave you a choice of the following three sets of inbound links, and I told you you could have one set and only one set,…
• 
  Superpages Parent To Acquire InfoSpace Directory Sites
  Recently Superpages has been putting out a press release a day, and today is no exception. The company just announced that it would be buying the directory assets of Infospace — the only one explicitly named is Switchboard.com — for $225 million (mixture of cash and debt). Infospace.com itself is…
• 
  Master Social Media Marketing – Don’t Miss SMX Social Media In NYC
  Are you responsible for driving traffic to your Web site? Or building awareness with the difficult-to-reach demographic groups like teens and “20 somethings”? Then don’t miss Search Marketing Expo – SMX Social Media in New York City, October 16-17. Register today to hold your place. Act now. We started with…

Search News From Around The Web:

Applications & Portal Features

• Gmail to get offline support this year?, Googling Google
• How To Use The Bloglines Console Command Line, InsideGoogle
• GDrive developer left Google for Facebook, ZDNet
• Google Watch – Google vs. Microsoft – Google Returns Microsoft’s Serve in FUD Volley, googlewatch.eweek.com

Business Issues

• European Court Rejects Microsoft Antitrust Appeal, New York Times
• AOL Moves Headquarters To New York City, Wall Street Journal
• Cory Doctorow imagines a world in which Google is evil, Radar Online
• Marketing News: AOL UK promotes Steckler to managing director, Marketing Week

Local, Maps & Mobile

• The Voice Behind Google 411, Googlified
• Nokia To Acquire Mobile Advertising Firm Enpocket, TechCrunch
• SoonR Mobile Services Part of TeliaSonera’s Easy Box Denmark Launch, Business Wire
• iPhone Is Safe No "gPhone" Coming From Google, Wireless Business

Link Building

• All I Need To Know About Link Building I Learned From Dr. Spock, Search Engine Guide

Paid Search & Contextual

• Search Marketers Stock in Trade? Not Trading Stocks, Search Engine Watch
• Shopping.com Increases CPC Rates for Some Categories, ComparisonEngines.com

Searching

• Book Search Tests New Design for Homepage, Googlified
• Squidoo Gets Into People Search, TechCrunch
• Google Trying to Remove RSS Feeds from Search Results, Search Engine Roundtable
• I-SPY: A master class in online snooping, Radar Online
• Powerset: Move Over, Google, BusinessWeek

SEM Industry

• SMA-NA Dissolved, McAnerin Muse
• Cre8asiteForums Administrator, Ammon Johns, Resigns, Cre8tive Flow
• Interview with Chris Sherman of Third Door Media, Online Marketing Blog
• SEO Cartoon Quiz. Test your Intenet marketing knowledge., AIMS

SEO & SEM

• Overture Keyword Suggestion Tool Seems Dead, Search Engine Roundtable
• Webmasters Report Unusually Large Number of Clicks from Internal Microsoft IP Addresses, Search Engine Roundtable

Social Media

• Internet Marketers Guide to StumbleUpon, ViperChill
• Yahoo Mash: The Social Network for Graffiti Lovers, New York Times

Video, Music & Image Search

• Baidu Launches Video Advertising Program, TechCrunch
• YouTube Already Accepting Questions for the November 28, 2007 Republican Debate, David Dalka

Web Analytics

• SEOmoz’s Landing Page Competition Winner, SEOmoz

Other Items

• Google’s Server Names, Google Operating System

Hot Items From Sphinn, Our Social News Sharing Site:

• Interview with Chris Sherman of Third Door Media
• How to !*#* up click tracking with the JavaScript onclick trigger
• Matt Cutts the part time domainer
• 12 Billion Local Business Searches. Do Yellow Pages Still Matter?
• Ammon Johns leaves Cre8asite Forums
• Forbes Q&A With Google’s Shuman Ghosemajumder On Click Fraud
• Matt Cutts is removed from Google (Not Really)
• 7 Reasons To Use StumbleUpon To Gain Traffic
• Confessions of an Obsessive Weekend Blogger
• Jill Whalen’s Revisited: The Art of SEO
• The Best 15 Free SEO Tools Online
• Social Media for FireFox Extension – We Are Not Spying On YOU
• Copyblogger Asks “Who Inspires You to Write?”
• Sign up for myBlogRush at Sphinn
• Sphinn Avatars: 2 Reasons to Clean ‘Em Up
• Rumor Offline Gmail Client
• How To Kill Yourself: Non Profit SEO Help Needed
• When Your On Page SEO Goes Too Far
• The Effect of Hitting Both Reddit and Digg’s Frontpage…at the same time.
• My Wife says Short URLs Yield Better Click Through Rates in SEO – and she’s RIGHT!
• Local SEO For Retail Store Locators
• How I 302 Hijacked Rand Fishkin’s Beard
• The Future of Glen & ViperChill
• Local Search Finally Living Up To Its Promise
• How to Get Traffic and Links from Popular Blogs
• Demand Your Presence on Digg With 6 Simple Steps
• Google would like to help you with your duplicate content problem
• Unfairness inherent in authorities – just another flaw in an algo
• Can SES, SMX and Pubcon Coexist?