Google has done its last mobile-first indexing switch today, a six-year process
Any site not yet moved over will remain on desktop-indexing going forward.
Topic: John Mueller
Forget link building, think link earning
Here's why SEOs should move on from building links, how link earning works and the results you can generate with a new backlink approach.
An SEO guide to nofollow, UGC and sponsored links
With these attributes, you have greater control over how search engines identify certain links. Here's how to use them properly.
How to write title tags for SEO with ChatGPT
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
How to demonstrate E-E-A-T in AI-generated content
The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the quality of AI-generated content.
This day in search marketing history: February 26
Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
How to update content and dates for SEO in 2023
Google says that only significant content changes should lead to updated article dates. Here are a few ways you can approach this.
Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…
Google posted that the time to interact metric is being removed from Lighthouse 10 and thus that scoring weight will be assigned to cumulative layout shift.
This day in search marketing history: February 7
Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
Google says don’t expect a new core update by year-end
The holidays are approaching and SEOs are worried that we might get another core update by year end.
JavaScript rendering and indexing: Cautionary tales and how to avoid them
The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content.
Location pages in Google’s crosshairs after October spam update
Ranking drops and deindexed pages are plaguing service area business sites. Let's explore the potential cause and what local SEOs can do.
Rich results: 22 facts every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
Link juice: Is it the new snake oil of Google SEO?
Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it.
Enterprise SEO is 50% education and culture
Building an SEO culture at an enterprise company isn’t easy. Here’s what you need to know about SEO office hours, lunch-and-learns, and more.
6 link-building myths and truths
Avoid these common link-building mistakes to be successful in the long-term.
Outgoing links: Are they beneficial for your site or not?
When it comes to SEO, some questions divide the industry. The potential benefits of outgoing links is one example. Learn more here.
Links may be less important to the Google Search ranking algorithm in the future
As Google better understands how the content fits in within the context of the whole web, links might not be as necessary.
Changing URLs for SEO reasons: When is it OK?
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions.
Google’s 2010 and 2018 page speed algorithms were replaced by core web vitals
Yep, it is all about the Page Experience update and core web vitals when it comes to Google's ranking alogrithms.
Google Analytics v3 Search Console report query data restored
After about a month, Google has finally fixed the bug where query data was not showing in Universal Analytic's Search Console query report.
Google Analytics v3 Search Console report currently not showing query data
The data is showing in GA4 and in Search Console but not in Universal Analytics 3.
Technical SEO testing: How Googlebot handles iframes
Here are some test scenarios that may lead Google to index the content inside an iFrame, while assigning that content to its parent URL.
Google Search Console reports may be impacted by review-type changes made in Google Search
You may see changes in your clicks and impression data within the performance and rich result reports.
Google: Best to have a primary language one a page and not mix languages
Plus, there is no meta tag to tell Google which language you are using on the page.
Google: Helpful content update isn’t done
SEOs were expecting a massive impact, but it hasn't materialized. Google's Danny Sullivan says the update will continue to be refined.
How to optimize your ecommerce site for better indexing
Is your ecommerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold for indexing.
Google Search outage causing major issues with search quality and indexing
Google is working on resolving the issue and we expect search quality to return to normal soon.
Why and how to delete content in bulk for SEO
Deleting content, as part of a larger strategy to improve content quality and increase topical authority, makes sense. Here's proof.
Site taxonomy for SEO: A straightforward guide
In this guide: learn why website taxonomy is fundamental to SEO success and how to optimize site taxonomies.
Creating new content vs. optimizing old webpages: Which is better for SEO?
You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future.
What to do if you’re negatively impacted by a major algorithm update
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
Google cuts back on SEO office hours format, frequency
This is a substantial change to the original format that has been so helpful to SEOs over the past decade.
Why 100% indexing isn’t possible, and why that’s OK
While 100% indexing may be possible in terms of 'technical,' it’s likely not going to be possible in reality.
Google releases May 2022 broad core update
Over six months since the last core update, Google is now rolling out this new broad core update.
Link building: the least favorite part of SEO
We asked our audience: What is your least favorite part of SEO? Link building was named most often, with Google a close number two.
Google doesn’t want your AI-generated SEO spam content
Filed under 'not new, but a good reminder': AI-generated content is 'spam' and is against Google's Webmaster Guidelines.