Marin Software, one of the leading search and social marketing platform providers, has filed to go public. The amount the company expects to raise right now is uncertain because, “The number of shares to be sold and the price range for the proposed offering have not yet been determined.” Marin has been around for a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Are Search Engines Driving Libraries To Extinction? Not Quite Yet With today’s instant anywhere-anytime access to Google, Bing and Wolfram Alpha, where searching for information takes a few scant heartbeats via […]
The Search Agency has released its “State of Paid Search Report” for Q4 2012. It follows similar reports from Marin Software, IgnitionOne, RKG and Kenshoo and contains a range of data based on US client campaigns. Overall The Search Agency observed that paid search is experiencing a “healthy growth rate.” Impressions, CPCs and paid clicks all […]
The post-mortem analysis of Google’s antitrust settlement happened very quickly yesterday and this morning with some journalists and analysts concluding that factors other than the law were responsible behind the scenes. For example, Politico asserts it was largely “a calculated and expensive charm offensive” (lobbying) that drove the outcome yesterday. An even more absurd analysis argues that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fined $208,000 In Australian Defamation Case, May Appeal Google has been told to pay the equivalent of $208,000 (USD) after recently losing a defamation case in Australia involving how it […]
In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google dropped to 78.7% in share, though based on click traffic, Google still outpaced YBN. These are stats from the Search Agency’s State of Paid Search report for the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage […]
Yesterday Euclid Elements, a relatively new firm founded by some of the people behind the product that became Google Analytics, announced a $5.8 million first round of funding. The company is seeking to enable retailers and business owners with physical locations to measure things like foot traffic by time of day, average customer time in […]
The dust seems to have finally settled on the long holiday weekend, and according to several reports both formal and informal, that dust is largely colored green. Green, as in money: transactions, average order size, revenue, and other metrics are widely reported as being up this year compared to 2009. Here’s a recap of several […]
Presentations from SMX East, October 2010 As print yellow pages and newspaper classified ads go the way of the buggy-whip, local search engines and online yellow pages providers are growing fast, especially with the explosive increase in smart phone use where people want location-specific info on demand. For any business that provides products or services […]
Many search marketers have experimented with call tracking and measurement as a way to capture online-to-offline consumer activity and determine which ads and campaigns are generating calls. But there has also been debate about whether unique phone numbers required by call tracking harms SEO especially for local advertisers. Some new developments in the field make […]
Playing out according to the rumor that surfaced a couple of months ago, media company Hearst has acquired marquee SEM firm iCrossing. The Wall Street Journal is reporting the acquisition price is about $325 million with performance and financial goals that, if achieved, “could push the purchase price above $400 million, according to other people […]
Yesterday there were three press releases from three search platforms, two aimed partly or substantially at the local market, that are incorporating the Facebook Ads API into their platform capabilities: Marin Software, Clickable and Kenshoo. Here are excerpts from the three releases: Marin Software: Marin Search Marketer will provide marketers with the tools necessary to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Satya Nadella Keynote At Bing Search Summit Satya Nadella, SVP of Microsoft’s Online Services Division, gave the morning keynote at the Microsoft Search Summit. It was an introduction to and tour […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.