SearchCap: The Day In Search, January 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Are Search Engines Driving Libraries To Extinction? Not Quite Yet
  With today’s instant anywhere-anytime access to Google, Bing and Wolfram Alpha, where searching for information takes a few scant heartbeats via an internet-connected device, some people regard physical libraries as a quaint relics of a forgotten age. But new research from Pew Research Center’s Internet & American Life Project suggests just the opposite: that in […]
• Google Panda Update Version #24; 1.2% Of Search Queries Impacted
  Google has announced a new Panda refresh, making this version number 24. This refresh has a noticeable impact 1.2% of English based queries according to Google. The previous confirmed update was #23 and it impacted 1.3% of English queries on December 21, 2012. Prior to that was a refresh on November 21st that impacted 0.8% […]
• Bing Tags Expands, Makes Pages Linked To Your Profile Public
  Search engines continue to go old school, encouraging people to “tag” content in a way that makes it feel like it’s 1999 all over again. Today, Bing makes another push in that direction, making content you tag with “Bing Tags” more visible. Honestly, I feel like this tagging crazy is simply Google and Bing falling […]
• Analytics For The New Social Media Manager
  I have been astounded at the number of social media jobs brands large and small have created over the last year. With each month, more brands realize that Social media isn’t an afterthought; it’s something that takes time, strategy, attention and even aggression to keep ahead of the pack. With all of these new positions come a […]
• Keyword Research For Market Discovery: An Essential Tool For Export Marketers
  Have you ever read those blogs and websites which start with the words, “74% Of The World’s Consumers Don’t Speak English,” or “54% Of The Connected World Is Outside The US?” They’re usually the first post of someone who has just discovered “global” and has been shocked by the numbers. International Business Is Becoming The […]
• Google To Replace Black Top Bar With Gray Colored Bar?
  Google is testing a new color for their top navigation bar. Since June 2011 Google’s top bar has had a black background color with white/gray text overlaid. Google is now testing changing the background color to a gray/white with black/dark gray text overlaid. The picture above is from former Googler, Pedro Dias Google+ page. It […]
• Report: 25 Percent Of Search Clicks Now From Mobile Devices
  The Search Agency has released its “State of Paid Search Report” for Q4 2012. It follows similar reports from Marin Software, IgnitionOne, RKG and Kenshoo and contains a range of data based on US client campaigns. Overall The Search Agency observed that paid search is experiencing a “healthy growth rate.” Impressions, CPCs and paid clicks all […]
• Search Engine Land’s SMX West Speakers Posted. Register Today & Save!
  Attend SMX West and get expert insights and real-world-proven tactics that yield results instantly. The multi-track agenda, developed by the editorial team of Search Engine Land, includes 100+ speakers and 50+ sessions on SEO, PPC, local/mobile search, social media marketing and more. Register by next Friday, February 1 and save $200 with Early Bird rates!
• Want To Speak @ SMX Toronto? Here’s How
  The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Toronto, March 20 & 21, 2013, at the Metro Toronto Convention Centre. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Revenues: $14.4 Billion In Q4, Over $50 Billion In 2012
• Big Data: Amazon Set To Sell Advertisers On Its Trove Of Consumer Buying Data
• Fox Movies Releases Google Logo Look-a-Like “The Internship” Teaser Movie Poster
• Marissa Mayer Trying To Repair Yahoo Image, Using Aggressive Recruiting Tactics
• Want To Work At Google? Google+ Profile Integration Now Allows For One-Click Applications
• Marketers Say They’ll Spend More On Data/Analytics In 2013 [Survey]
• Facebook Search Graph To Impact Social Search

Search News From Around The Web:

Business Issues

• DLD 2013: Google’s dominance will loosen, says expert, The Guardian
• Google People Operations: The secrets of the world’s most scientific human resources department., Slate

Local Search & Maps

• Announcing the Firefox OS Developer Preview Phone!, Mozilla Hacks
• Get the latest scoop (and events!) in your city with Voice Media and Foursquare, Foursquare Blog

Link Building

• Actionable SEO – Top Pages and Link Profile, Majestic SEO Blog
• How to Write an Effective Outreach Email, portent.com

Paid Search

• Your optimization checklist, Part 2, Inside AdSense

Searching

• Facebook Graph Search – Initial Thoughts on Speed, Privacy, Online Reputation Management, Not Provided, and more, hmtweb.com

SEM Industry

• Marketers and businesses should fear Graph Search, econsultancy.com
• 9 SEO Leaders Reveal Their Most Significant SEO Wins, Treehouse Blog
• Internet Marketing Ninjas Purchases SEOROI.com and Publishing Rights of Advanced SEO Book, prweb.com
• SEMpdx SearchFest 2013 Keynote Interview: Marty Weintraub, SEMpdx

SEO & SEM

• 28 Revealing Questions About Your Paid Search Program, RKG Blog
• 5 Steps to an Effective & Efficient PPC Agency Search, PPC Hero
• Change Tracking: Monitor Competitors’ Websites for SEO, distilled
• Designing for SEO, SEOmoz
• Identity as a search ranking factor, econsultancy.com
• Last SEO Recourse: Pleading To Google’s Matt Cutts, Search Engine Roundtable
• PR + SEO When Two Worlds Collide, State of Search
• SEO Reporting: How Much is Too Much?, Search Engine Watch
• Switching To Responsive Design: Keep SEO Fundamentals In Mind, Search Engine Roundtable

Video, Music & Image Search

• Get involved: 2013 Local SEO Industry Survey, catalystemarketing.com