Search Console: Is it every marketer’s favorite tool?; Tuesday’s daily brief
Plus, how to adjust your expectations and campaigns for iOS 14
Topic: Kevin Lee
Video: Shimon Sandler on building and growing your search marketing agency
Shimon Sandler has a long history in the space, working at some of the most well known agencies and brands in the US.
Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
He also went on the record on if SEO is harder than PPC.
Video: Search veteran Kevin Lee on why digital PR is key for SEO
Some call it barnacle SEO and it differs from online reputation management.
SearchCap: PPC branded content & bad local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to […]
SMX West 2013: Up Close With Product Listing Ads
Up Close With Product Listing Ads Presentations from SMX West, March 2013 Think understanding quality score for ads is challenging? With Google’s introduction of Product Listing Ads (PLAs) the success of your ad is now even more complicated. Beyond optimizing your CPC bids based on keyword, match type, device, time of day, day of week […]
SMX West 2013: Big Data & Search Marketing
Big Data & Search Marketing Presentations from SMX West, March 2013 Big data is huge. The ability to learn from and leverage millions to billions of data points can help you take your search marking campaign to the next level, even with a relatively modest budget. Want the insights needed to predict the difference between […]
The Enhanced Campaigns Waiting Game
Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd. Should we convert now and get it over with? Should we run a few tests with our smaller, simpler accounts? Should we abandon tightly-crafted, geo-segmented campaigns in favor of the new geo-bidding […]
SEMPO Announces 2012 Board Of Directors Nominees
SEMPO, the Search Engine Marketing Profession Organization, has posted their 2012 nominees for the Board of Directors. There are currently 38 nominees for the 2012- 2014 Board, with a total of 13 seats to fill. SEMPO members can vote electronically between February 14 through February 22, 2012. Votes must be submitted by Wednesday, February 22 […]
SMX East 2011: Cousins To Paid Search: Display, Contextual, All In The Family
Cousins To Paid Search: Display, Contextual, All In The Family Presentations from SMX East – NYC, NY, September 2011 While the search engines are best known for the text ads they display on search result pages, they also offer a wide variety of other ad formats (display, video etc.) that are displayed on thousands of […]
SMX East 2011: Discussion: Will Retargeting & Remarketing Become Too Creepy?
Discussion: Will Retargeting & Remarketing Become Too Creepy? Presentations from SMX East – NYC, NY, September 2011 Retargeting allows marketers to more precisely craft, optimize and fine-tune search marketing campaigns by observing user behavior and serving ads that closely match intent. But there’s a growing backlash from privacy advocates to severely limit or even ban […]
SMX Advanced 2011 Slide Video: Human Vs. Machine: What’s The Best Way To Manage Paid Search?
Human Vs. Machine: What’s The Best Way To Manage Paid Search? Presentations from SMX Advanced, June 2011 With the rise of so many new companies offering outsourcing, tools and systems for PPC management, it’s important for advertisers to have a good overview of leading tools and services, understand the economics, business issues, relative pricing models […]
SMX West 2011 Slide Video: E-commerce & Retail Search Marketing Tactics
E-commerce & Retail Search Marketing Tactics Presentations from SMX West, March 2011 Online retailers have unique needs and face unique challenges when it comes to search marketing. This session looks at a variety of tips and tactics to help retailers and ecommerce merchants do well in search results, and tactics to help stand out among […]
SMX West 2011 Slide Video: Do Not Track & Search Marketing
Do Not Track & Search Marketing Presentations from SMX West, March 2011 These days, we rely heavily on tracking and analytics to craft, optimize and fine-tune our search marketing campaigns. But there’s a growing backlash from privacy advocates to severely limit or even ban common forms of tracking. The US FTC is advocating a “do […]
SMX West 2011 Slide Video: Cousins To Paid Search
Cousins To Paid Search: Display, Contextual, All In The Family Presentations from SMX West, March 2011 While the search engines are best known for the text ads they display on search result pages, they also offer a wide variety of other ad formats (display, video etc.) that are displayed on thousands of partner sites all […]
Search Marketers Intrigued By Google’s +1
It’s difficult to gauge the potential impact of Google’s new +1 initiative on marketers because of one somewhat mysterious factor: consumer behavior. When compared to Facebook, with its “Like” button, Google likely has relatively few users who’ve bothered to set up profiles. And, if a consumer doesn’t have a profile, using +1 isn’t an option […]
SMX East 2010 Slide Video: Retargeting: The New Behavioral Ads
Retargeting: The New Behavioral Ads Presentations from SMX East, October 2010 Traditional search advertising matches keywords with specific searcher queries. This works fine if a searcher clicks your ad, sees your landing page and buys, subscribes or does whatever else you want them to do. But the real world is messier, with searchers often needing […]
SMX East 2010 Slide Video: Mobile Apps & How They’re Revolutionizing Search
Mobile Apps & How They’re Revolutionizing Search Presentations from SMX East, October 2010 Apple CEO Steve Jobs is famous for saying "…on the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile […]
SMX East 2010 Slide Video: Microsoft + Yahoo: Together At Last
Microsoft + Yahoo: Together At Last Presentations from SMX East, October 2010 It’s finally happening: Microsoft is now "doing the heavy lifting" of providing both search results and search ads for Yahoo, while Yahoo focuses on "user experience" and selling to premium advertisers. So, can you simply optimize for Bing and buy adCenter ads to […]
Surviving The Impending Yahoo-Bing Ad Transition
After a year of planning, engineering and collaboration by teams at Yahoo and Microsoft, it’s go time for the search alliance. Within two weeks we’re told, all paid search ads appearing on Yahoo will be powered by Bing through Microsoft’s AdCenter servers. For members of the search alliance team, these next two weeks will almost […]
SearchCap: The Day In Search, July 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Helps LeBron James Make His Decision On Live TV Once again taking advantage of top trends in pop culture and social search, Bing.com is hoping to shoot and score a […]
Think You’re Ready For The Microsoft-Yahoo Search Alliance? Maybe Not
We’re only one month away from the first phase of the Microsoft—Yahoo search alliance. Are you ready? By now, there have been numerous opinions published on the upcoming alliance, but not much to set tactical expectations. Some experts such as Kevin Lee of Didit.com and Bryan Weiner of 360i would claim that there won’t be […]
SMX East 2009 Video: The Cross-Media Attribution Battle
The Cross-Media Attribution Battle Did that lead come from search? Or whas it PR driven? Or did it come from a traditional branding campaign? Who gets the credit? How do you divide it up? This session looks at the challenges in apportioning credit, necessary to better apportion budgets. [flv:https://searchengineland.com/video_assets/east09/cross_media_attribution_battle.flv 364 200] Moderator: Sara Holubek, Consultant, […]
SEMPO Elects 2010 Board Members
SEMPO — the Search Engine Marketing Professional Organization — has announced its 2010-2012 Board Of Directors. Officers will be elected from the board later this month. The board takes office as of March 18 and includes: Chris Boggs, Director, Search Engine Optimization, ROSETTA Massimo Burgio, Founder, Chief Strategist, Global Search Interactive Bruce Clay, President, Bruce […]
A Roundup Of 2009’s Best Search Advertising Books
The world of paid search has evolved from “all you need is five minutes and a credit card” to a complex ecosystem with lots of moving parts that and obstacles that can cause serious damage for the unwary. Here’s a look at some of the best paid search books published in the past year. A […]
Human Hardware: Risk vs Reward, Expressed Through Search
We are emotional creatures. In fact, we are the most emotional creatures on the planet. Emotions are what cause us to act. The very word emotion means “to move” in Latin. Emotions move us to action. They cause us to avoid danger and pursue pleasure. They propel us to genetic propagation and steer us from […]
SEMPO Announces New 2008 Board of Directors
SEMPO has announced the 2008 Board of Directors that will take office on March 12, 2008. The board of directors includes:
SearchCap: The Day In Search, October 22, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Industry Group Proposes Eight Principles To Ensure Click Quality
The Click Quality Council, a group of online advertisers, advertising agencies and click quality monitoring firms formed to propose and help establish standards for search advertising quality, has proposed eight principles for ensuring industry-wide click quality. The principles are the result of a six month effort by independent members of the ad-hoc group to identify […]
More Rounds In The “Is SEO Overrated” Debate
The "Is SEO Overrated Or Rocket Science" debate continues. Sigh. OK, I give up. I guess we have to have this every two or three years. All the arguments I’m reading, I’ve read (or made before). But maybe that’s healthy in an industry where you always have new people coming in. I’ll give you the […]
Defending SEO, Yet Again!
SEM and SEO, Rocket Science, or Just Plain Science? (Part 1) from Kevin Lee at ClickZ has Kevin jumping formally into the "SEO is easy versus SEO is rocket science debate" and digging a hole even deeper for himself, as far as I’m concerned. Sorry, Kevin. Kevin writes: To recap the roots of the controversy, […]
Yes Virginia, SEO Is Rocket Science – Defending Search Engine Optimization Once Again
Like Greg Boser, I saw the articles and counter-articles emerge from Did-It’s swing at search engine optimization back in October, rolled my eyes and moved on. The argument’s been done before, done to death. But Greg’s got his back up now, and he provides an excellent read in The Half-Truths of Talking Frogs. I’ll highlight […]