Brand protection is growth protection in an AI Search world
Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI.
Topic: Kia
Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
How SEO grows brands: The science behind the service
SEO is an investment in brand growth, not a short-term ROI play. Learn how SEO boosts brand availability and acquisition of new buyers.
LLM optimization: Can you influence generative AI outputs?
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.
Case study: Waze Local ads drove a 57% increase in leads to local auto dealer
This translated into more than 120 additional repair orders per month or about 360 new customers during the quarter.
SearchCap: Google local promo box, Moz integration & methbot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local knowledge panel testing promotion boxFeb 2, 2017 by Barry Schwartz Google is testing a new Google local knowledge panel layout with owners promotions. Want To Speak At SMX London? […]
SearchCap: Cutts resigns, DuckDuckGo surges & click-through rates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts officially resigns from Google Jan 19, 2017 by Barry Schwartz Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with […]
For answering questions, Google Home bests Amazon Echo & Alexa
If you've always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something -- Google Home.
Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%
Ads drove more than 7.5 million incremental searches for Super Bowl advertisers.
SearchCap: Google Core Explanation, Bing Updates & Bad Ads Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Explains What It Means To Be Part Of The “Core” AlgorithmJan 21, 2016 by Barry Schwartz To be core, the algorithm needs to be consistent enough to run by itself […]
SearchCap: Google AdWords Inventory, EU-Google Antitrust & MapQuest Commute App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Lets Travelers Know When Flight Prices Drop Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. […]
Beyonce, Blackout, Ravens And M&Ms — What We Searched For During Super Bowl 2013
We hear a lot about how TV viewers often multitask with a second device, followed by evidence such as Twitter hashtag activity and Facebook likes. While we absolutely flocked to Twitter in droves yesterday during the game, we also did had search engines at the ready to provide us with those #infiniteanswers Amy Poehler was […]
SearchCap: The Day In Search, May 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Basic Econometric Modeling: Measuring The Offline-Online Effect Of TV Advertising On Search Spend Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing […]
The Alphabet of Google+ Direct Connect
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]