Content strategy template [Free download + tips]
Guided content strategy template to help you create a long-term plan for your content marketing. 100% free, no opt-in required.
Topic: LinkedIn
Content strategy in six steps: A practical guide
Learn how to build a content strategy that aligns with buyer intent, drives traffic, and boosts conversions.
Want lasting AI brand visibility? Stop looking for hacks
Build durable organic growth by aligning teams around authority, entity consistency, technical foundations, and real customer intent.
Organic traffic: What it is and how to increase it (Six ways)
Organic traffic brings high-intent visitors to your site – without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
Google Ads loosens business name rules for some advertisers
Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their destination domains.
Google Ads brings A/B testing to Performance Max asset groups
You can now run controlled creative experiments in PMax to measure whether changes to creatives actually improve performance.
17 types of content marketing (and how to use them right)
Learn about the different types of content marketing, including blogging, video, podcasts, infographics and more.
Microsoft Advertising adds HubSpot integration ahead of holiday season
Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less manual work.
What 9 million AI answers reveal about search visibility
What if positive sentiment doesn’t drive more citations? Or Reddit isn’t your biggest opportunity? The data offers surprising answers.
7 AI search myths, debunked: What the data says about SEO
What happens when you test AI search claims against real-world data? Some of SEO’s newest conventional wisdom doesn’t hold up.
Microsoft Ads API adds deeper search reporting and more PMax controls
Microsoft’s latest API update gives advertisers deeper search-to-landing-page insights, device exclusions for PMax and more.
Your AI content watermark isn’t what Google is looking for
Google’s focus is on content that adds something new, from firsthand experience and original data to useful tools and information gain.
When more PPC budget doesn’t equal more leads
If search is carrying your lead generation strategy, increasing spend won’t replace the awareness and trust built across other channels.
The trust crisis: SEO desperately needs accreditation
Anyone can call themselves an SEO or AI search “expert.” Here’s what a credential based on actual competency could look like.
Conductor CEO Seth Besmertnik steps down after 20 years
Wei Zheng takes over as CEO after five years as Conductor’s chief product officer, where she oversaw product strategy and AI development.
BuzzSumo: The definitive guide
A complete guide to the popular content marketing tool, BuzzSumo. Includes a detailed tutorial and lots of "pro tips".
Google Ads rolls out AI video dubbing in Asset Studio
Google ads now allows select advertisers to localize video campaigns across 33 languages and locales without costly reshoots.
Google Ads tests Product Value Optimization for AI bidding
Google Ads’ new beta lets advertisers adjust product values to steer automated bidding toward their most important inventory.
Google Ads is showing advertisers how their spending compares with peers
Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Google Ads AI needs guardrails, not blind trust ft Mike Ryan
Mike Ryan shares lessons from AI Max mistakes, campaign over-segmentation and advertiser overreactions to Google Ads changes.
3 ways to make AI safer in a live ad account
Automation layering techniques can be deployed to successfully make AI-driven PPC safer.
Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Advertisers report Google Ads credits being revoked after spending
Advertisers report Google Ads promotional credits being invalidated after they’ve already spent budget to qualify for them.
What is visual content? 17 types that drive links, shares, and traffic
A complete guide to visual content marketing. Includes 17 types of visual content that you can try today.
What is repurposing content?
This is a SUPER comprehensive guide to repurposing content to maximize shares, traffic and reach.
B2B content marketing: The ultimate guide
Complete guide to content marketing for B2B businesses. Includes lots of strategies, examples and mini case studies.
How to use SimilarWeb for SEO and content marketing
Want to get the most out of SimilarWeb? This in-depth guide will show you how to boost your SEO and content marketing campaigns with SimilarWeb.
SEO vs. GEO, AEO, LLMO: What marketers need to know
Confused by GEO, AIO, LLMO, and AEO? This guide breaks down what each acronym means, how they relate to SEO, and what really matters for AI search visibility.
Google Ads AI Dashboards start appearing in advertiser accounts
Google Ads’s AI Dashboards let advertisers turn simple text prompts into visual reports with AI-generated summaries.
How to build an AI governance framework for SEO
From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place.
7 powerful AI marketing tools you need (tested)
Discover the best AI marketing tools for content, video, research, and automation. We tested top platforms to help you find the right fit for your strategy.
Semrush is bringing AI visibility under the Spotlight
This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
AI works best when it removes work, not judgment
AI becomes risky when you delegate judgment. It becomes an “easy button” when you delegate tedious, repetitive, and mundane work.
25 creative ways to find new content ideas
25 easy ways to find LOTS of new content topic ideas, including tools and strategies.
Evolving SEO for 2027: What still needs to change
Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.
Google Trends adds category filters
You can now filter Google Trends by pre-defined categories, without having to enter a query.
Google Analytics showing zero traffic on Sept. 1
This seems like a widespread bug impacting a lot of GA4 accounts.
How to prove paid social drives paid search demand
When attribution misses delayed and cross-channel influence, here’s how to measure the demand paid social creates and paid search captures.
Google vs. Microsoft AI Max: What’s the same and what’s different
Learn where the platforms align, where controls and reporting differ, and how to test AI features without disrupting campaign performance.