The worst thing you can be in an SEO job interview is forgettable
SEO skills are now the baseline. Learn how side projects, experiments, and other tangible work can make you more memorable.
Topic: LinkedIn
The data-backed case for publishing less content
Publishing more articles won't always improve SEO. Learn how indexing, crawl budget, and content pruning can drive better results.
Google Ads simplifies GA4 setup with bulk account linking
Google Ads now lets advertisers bulk link multiple accounts to a single GA4 property reducing manual account management.
LLM visibility case study: How Home Depot is winning AI search
Learn how Home Depot dominates AI search and discover six proven strategies ecommerce brands can use to boost LLM visibility, citations, and share of voice.
Google Tag Manager adds guided setup for Google Ads purchase tracking
GTM's new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components.
Google expands Brand Lift Studies with enhanced measurement option
Advertisers can now choose between standard and enhanced Brand Lift Studies, trading a higher budget for more sensitive campaign measurement.
AI-driven personalized search: A practical guide
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
The biggest technical SEO time-wasters to avoid
Some technical SEO tasks deliver measurable value. Others can wait. Here's how to tell the difference before investing developer time.
Google says AI Search features send billions of clicks to websites each week
Nick Fox, SVP at Google, said Google continues to send billions of clicks to the web every day and within AI Search it is billions weekly.
Google changes default Local Inventory Ads behavior
Google is making Local Inventory Ads the default for eligible Shopping campaigns and replacing "Local products" with a new filter.
Google tests Performance Max network controls with new Partners (Alpha) setting
Google is testing new PMax controls that let advertisers control ads showing on Search Partners and the Google Display Network.
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
How to close the identity gap between your brand, search, AI, and buyers
Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility.
Why agentic commerce will matter more than ChatGPT ads
Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform.
How to get the most from Microsoft Advertising campaigns
Improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.
Building a brand worth finding: Signals that fuel discovery
AI search favors brands with strong reputations, consistent messaging, and trusted third-party validation. Learn how to strengthen all three.
ChatGPT Ads rolling out audience lists
Several advertisers have begun to notice a new option to upload Audience lists into OpenAI's new ad platform.
6 SEO priorities to rethink for AI search
AI search is changing which SEO efforts have the biggest impact. Learn the three priorities to emphasize more and the three to emphasize less.
Google is investigating reports of reviews going missing and pausing reviews on local listings
Google has confirmed it is investigating the reports of bugs with reviews in Google Business Profiles after several days of complaints from businesses.
AI Overviews vs. featured snippets: What the data says about CTR, traffic, and conversions
How do AI Overviews and featured snippets compare? Read our guide on the key differences, the data, and how to optimize for each.
AI search and LLM optimization tactics that influence AI visibility
A practical guide to AI and LLM optimization: Improve crawlability, structure content for AI, earn brand mentions, and build authority for better visibility.
Why AI deliverables should be judged by outcomes, not effort
If two deliverables produce the same outcome, should it matter whether one took 20 hours or 20 minutes? AI is forcing that conversation.
Google adds Channel Diagnostics to Performance Max
Google's Channel Diagnostics for PMax, helps advertisers identify missing or disapproved assets that could limit performance.
Google Trends adds previous time period comparison
You can now quickly add a line to the chart to show previous time period comparison.
Google Ads redesigns All Campaigns selector
Google Ads is rolling out a redesigned All Campaigns selector with a new hierarchy view and search to simplify campaign navigation.
How to build a 120-minute weekly SEO workflow that gets results
You don't need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact.
AI Agent Readiness Checker: Test your site with our free tool
Use our free AI Agent Readiness Checker to test your site's AI visibility. See crawler access, structured data, citations, and what prompts you appear for.
Google brings Maximize Conversion Value bidding to Standard Shopping
Standard Shopping campaigns can now use Maximize Conversion Value bidding without a Target ROAS, giving advertisers flexibility.
LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
How to measure paid social’s impact on paid search performance
Search often captures demand that starts elsewhere. Use these measurement techniques to identify what's driving it.
Tailor Your Feed: The Google Discover fan-out that surfaces niche sites
Here's why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.
Shopify launches AI-powered marketing automation tool
Campaign Autopilot aims to simplify multi-channel marketing by handling campaign execution and optimization from a single dashboard.
Why some channels reward breadth and others require commitment
Small-budget tests can mislead you. Learn how response curves affect channel evaluation, budget allocation, and growth decisions.
An open letter to everyone hiring a search leader
The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.
OpenAI opens ChatGPT Ads Manager beta to UK advertisers
OpenAI's UK launch of ChatGPT Ads Manager gives advertisers an early chance to learn and prepare for a potentially major new ad channel
Content pruning for AI search: When to remove, redirect, or consolidate pages
Discover key metrics for content pruning and decide whether to remove, redirect, or consolidate pages with our free decision matrix workflow.
Google Ads to automatically classify conversion-based customer lists
Advertisers are now required to give Google's automated systems clearer signals about where audiences sit in the customer journey.
Content repurposing map for better SEO and LLM visibility
Learn how to repurpose content, discover which formats LLMs prefer, and get our content repurposing map to boost SEO and AI search performance.
Microsoft Ads expands LinkedIn targeting with job seniority filters
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
Google expands limited ad serving policy on Search
Clear branding and positive user experiences may play a larger role in maintaining Google Search ad reach going forward.