Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
Topic: Louis Vuitton
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It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
French Court Fines Google $660,000 Because Google Maps Is Free
Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant position in mapping by making Google Maps free. According to The Economic Times, the French commercial court “upheld an unfair competition complaint lodged by Bottin Cartographes against Google France and its parent company Google Inc. for providing free […]
2011 Yahoo! In Review: Top US Searches In 30 Categories
Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. This year marks the first full year Yahoo! used has used the Bing search engine to primarily power Yahoo! search results, with Americans […]
Five Visionaries Sum Up The Future Of Search: Part II
Over the past several months, I’ve been trying to crystal ball what the future of search might look like. I’ve had fascinating discussions with several visionaries in the industry, including Stefan Weitz (Microsoft), Shashi Seth (Yahoo), Hampus Jakobsson (RIM) and John Battelle (Federated Media). In my last column, I started to sum up the overarching […]
European Advocate General Finds Against Trademark Bidding in Interflora Case
The European Advocate General is recommending that the Court of Justice of the European Union rule against retailer Marks & Spencer for bidding on the trademarked terms of Interflora, the flower delivery network company. If the Court of Justice acts on the findings, it could effectively spell the end of bidding on competitors’ trademarks in […]
Federal Appeals Court Allows Keyword Bidding On Competitor’s Names
paidContent reports a California federal court ruled that it is allowed to bid on a competitor’s name for search ads. The ruling was done in an appeals court in the case between Network Automation and Advanced Systems Concepts. Both companies sell scheduling and management software and Network Automation purchased the keyword “ActiveBatch,” a trademarked product […]
Where Is Search Going: More With Yahoo’s Shashi Seth
In part one of my interview with Shashi Seth, the Senior VP of Search Products at Yahoo, we looked at what Yahoo’s current thinking is about search since the Yahoo/Bing integration. But the point of this series of columns is not where search is, but where search is going. And that’s where we’ll jump off […]
Google Claims Victory In French Supreme Court Keyword Trademark Case
Google wrote that they were victorious in a ruling today by the French Supreme Court over trademark infringement charges brought to them by three companies. But not everyone agrees that Google was indeed the winner here. Google wrote: Today, the French Supreme Court was unequivocal in their rulings and anyone who reads them will be […]
EU Upholds Ruling That Trademarks In Search Ads Do Not Infringe
EU Court Rules on Ad Keywords from the Wall Street Journal reports the the highest court in Europe upheld and confirmed a decision by a previous court that bidding on trademarked keywords in search engines does not infringe on European trademark law. This specific case was between Portakabin, a cabin maker and a competitor, Primakabin. […]
SearchCap: The Day In Search, March 23, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Search Funnels Launched: See All The Keywords That Led To Conversions Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the […]
Google Wins Legal Battle Over AdWords Trademark Issue In Europe
European luxury goods maker LVMH (Luis Vuitton) sued Google in France over its AdWords policy allowing third parties, including LVMH competitors, to bid on its trademarked terms as keywords. The case originally arose when marketers bid on “Louis Vuitton” and turned out to be selling counterfeit Louis Vuitton items. The company won in France’s highest […]
SearchCap: The Day In Search, September 22, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Requests Hold On Book Settlement Hearings To Retool The Agreement In the wake of last Friday’s objections to the Google Book lawsuit settlement, Google along with the two other parties […]
EU Court Says Google Can Sell Trademarked Keywords In AdWords
Google Can Sell Trademarked Keywords, EU Adviser Says from Bloomberg News reports the EU’s highest court has ruled Google can sell trademarked keywords in search ads. As we reported back in June 2008, Louis Vuitton sued Google over trademark issues with search ads and Google then appealed to this court. Google has won that appeal […]
Google To Allow Trademarks To Be Used In AdWords Copy In US
Google, which recently liberalized the use of trademark terms as a trigger for showing ads, has again opened up its ad policies to allow trademark terms to be used within ad copy, in certain circumstances, within the United States. Currently, registered trademark holders can request that Google prevent their trademarks from being used in ad […]
SearchCap: The Day In Search, June 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Louis Vuitton Offers Google More Trademark Trouble In Europe
Even as Google is liberalizing its trademark policy in Europe to agree with the US policy, luxury goods maker Luis Vuitton may turn back the clock and force a more restrictive policy on Google. France’s highest court ruled for Louis Vuitton last year in a trademark case involving AdWords. Google has appealed. The European Court […]
Paid Search Ads & Trademarks: A Review Of Court Cases, Legal Disputes & Policies
Over the years, we’ve seen a number of lawsuits filed against search engines or between companies regarding ads that are linked to trademark terms. Below, a rundown on some of the more notable cases. Before the recap, a little background. To those not familiar with trademark law, the cases can seem like guaranteed victories for […]
Should Google Pay Off Brand Owners With Cut Of Keyword Sales?
I saw Should Google Give Brand Owners A Cut? from InsideGoogle earlier, about the idea of Google paying brand owners a share of revenues of those advertising on their names. Then a reader just emailed me asking what I think about the idea. OK, I’ll bite. In short — probably not. More on that below, […]