SearchCap: The Day In Search, June 4, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  SMX Advanced ’08 – Day Two Recap
  Day two of SMX Advanced is now over. The Give it Up session was truly awesome, but those notes can not be posted until July 3rd, so stay tuned for that. Here are the sessions recaps:…
• 
  Google Sued For “Fraudulent Mobile Subscription Services”
  Eric Goldman has posted about yet another lawsuit against Google, this time the plaintiffs were allegedly wronged in a case involving mobile subscription services. Google is not the alleged wrongdoer here but is being sued because it allowed the wrongdoer to advertise (AdWords) and the plaintiffs got to the bad…
• 
  Microsoft Launches “Search and Give” Charity For Searching
  The Live Search Blog announced the new launch of Search and Give. When you search and Search and Give, Microsoft will donate a penny each time you use that page to search the Web. Microsoft will donate up to 500 searches per person per month. There are over 1 million…
• 
  Louis Vuitton Offers Google More Trademark Trouble In Europe
  Even as Google is liberalizing its trademark policy in Europe to agree with the US policy, luxury goods maker Luis Vuitton may turn back the clock and force a more restrictive policy on Google. France’s highest court ruled for Louis Vuitton last year in a trademark case involving AdWords. Google…
• 
  Yahoo Deals: Display Ads On Walmart.com, Havas Digital Partnership, Circular Program & CBS Video Deal
  We were just hit with a handful of Yahoo press releases. They include powering the ads on Walmart.com, partnering with Havas Digital for to adopt the Right Media Exchange Platform, working out a video distribution deal with CBS, launching the Yahoo Circular Program for newspapers and all this was announced…
• 
  Google Improves Webmaster Documentation
  Google’s Matt Cutts posted that Google has made major enhancements to their webmaster and SEO documentation. They have clarified and detailed much of the documentation that was in need of an update. The documents that were updated includes the Robots.txt documentation, sapm reporting tools and documentation, IP delivery/geolocation/cloaking documentation, Nofollow…
• 
  Take A Ride In Google’s Hot Air Balloon
  If you visit the Google home page today, you will notice they have a hot air balloon logo up. The logo is to commemorate the first demonstration of a hot air balloon carrying passengers. This event took place on June 4, 1783….
• 
  YouTube’s Former Revenue Chief: “Google Got A Little Big For Me”
  Google is experiencing some bumps in transitioning from a smaller innovator to a larger, more mature player in the market. Over the past year or so there have been numerous employee departures, often to start new companies themselves or to join what used to be called “pre-IPO” startups (e.g., Facebook)….
• 
  Managing In-House SEO For 17,000 Domains
  All complex systems can be broken down into manageable components or modules. SEO is no different; whether you have 17,000 domains or 10,000,000 products SKUs, the system for managing this load is always the same. A complex system doesn’t necessarily mean it’s based purely in technology. Microsoft, Cisco, AOL,…

Search News From Around The Web:

Applications & Portal Features

• More Translation Bots!, Google Talkabout
• Yahoo Opens Address Books to 3rd-Party Developers, TechCrunch

Business Issues

• CBS and Yahoo in Web video sharing deal, Washington Post
• Google Plans Major Expansion In Its Backyard, New York Times
• LiveDeal in strategic pact with Google; becomes authorized reseller of AdWords, Forbes
• Microsoft’s Interest in Yahoo Based in Online Advertising, CNN Money
• NASA and Google Announce Lease at Ames Research Center, Google
• Why Yahoo’s Yang Is Holding Out, BusinessWeek

Local, Maps & Mobile

• Disney World in 3D in Google Earth has Arrived!, Google Earth Blog
• Google Mapspam now a Global Phenom, Mike Blumenthal
• Yelp plans splashy debut in location-aware mobile market, news.cnet.com

Paid Search & Contextual

• Five Burning Questions, Yahoo! Search Marketing Blog
• Improving Lead Quality from PPC Advertising: Advanced Landing Page Testing, Search Marketing Sage
• Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports, PPC Hero

Searching

• Google Building MoneySupermarket Competitor, BlogStorm
• How Do You Delete or Remove Your Content from RSS Results Like Google Reader?, Search Engine Roundtable
• Shopping Search Engines, The Next Generation, altsearchengines.com
• World’s First Search Engine For Hostels Launches, Search Engine Watch Blog

SEO & SEM

• Managing search engine access to your content, Live Search
• Is the Goal of Your Copy To Rank or to Convert?, Search Engine Guide
• Run a Domain Name Background Check Before Buying, Search Engine Journal
• Three Easy Ways to Fix Broken Links and Stop Unneccessary Visitor Loss, Search Engine Guide

Social Media

• A faster, lighter version of orkut, Orkut Blog
• New UK Law Criminalizes Stealth Marketing Techniques, SEOmoz
• Social Media Marketing Law , Search Engine Journal

Video, Music & Image Search

• New Beta Feature: Video Annotations, YouTube Blog
• YouTube Annotations, Google Operating System

Web Analytics

• Is Google Analytics Cheating You? Use Alternatives!, SEOptimise

Other Items

• Google Tells Everyone: We Are Human : Beyond Search, arnoldit.com
• Google’s Virtual Bookshelf Plans?, SEO By The Sea
• Study: .gov web sites should focus on RSS, XML – not redesigns , Ars Technica
• Your Privacy Is An Illusion: Paris Hilton, Lindsay Lohan private pics exposed by Yahoo hack, Valleywag

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Google Crawling HTML Forms IS Harmful to Your Rankings
• Blackhat Ethics: Whose Rules Are They Anyway?
• Yahoo Is Going to Automatically Optimize Your PPC Account Without You
• Could Stumbleupon Help To Revolutionize Online Search?
• Keyword Ranking Report Catch 22: Part I
• Bringing a Community Together Who is Miles Apart For a Birthday Celebration
• 25 Blog Optimization Tips Even Dear Old Dad Could Ace (Plus 10 More Tips for Mom!)
• Local vs Traditional SEO: Why Citation Is the New Link
• Twitter Poll: Ultimate Time Waster, or Great Tool?
• Google Seems Good Sometimes : Helping Hacked Sites
• Debunked: Only The 1st Anchor Text Counts With Google