Topic: Market share

ComScore To Report Google Maps Now Number 1

Forthcoming January traffic data will reportedly show that Google Maps has taken the lead from MapQuest as the top mapping site in the US. According to the numbers that I received (I’ve asked comScore to verify), MapQuest’s January monthly unique visitors were 41.5 million and Google’s were 42.2 million. This is the first time that […]

Another Survey (Incorrectly) Predicts Google Could Lose Search Crown

In a “what’s wrong with this picture?” moment, AdWeek reports that Forrester Research has concluded that Google, for lack of user loyalty, is vulnerable to being dethroned and that another “Google Killer” may be lurking just around the corner. First the caveats and then the criticism of these findings and their implications. All of my […]

PPC

Report: Google Leads U.S. Search Advertising Market With 76% Market Share

Efficient Frontier today released the findings of its quarterly analysis of U.S. paid search activity. The report was based on an analysis of 92 billion impressions and 600 million clicks across a portion of Efficient Frontier customers during the fourth quarter of 2008, which includes some of the world’s largest brands. According to the report, […]

PPC

Report: Yahoo’s Search Ad Share Drops 36%

Silicon Alley Insider reports Yahoo’s search ad share dropped 36% in the fourth quarter of 2008. The numbers come from AdGooroo, that claims Yahoo’s search ad share was 30.4% in September, then dropped in 23.7% in October, then to 20.4% in November and then to 19.4% in December. Meanwhile, Microsoft grew from 12% in October […]

Baidu Sued As Search Monopoly In China

Leading Chinese search engine Baidu has been sued by Chinese medical B2B marketplace Qmyy.com to prevent its site from being blocked or dropped by the engine. According to a factually lean report in China Daily: Qmyy.com required Baidu to stop blocking its web pages from appearing on its search results and pay 1.106 million yuan […]

YouTube Continues To Dominate Growing Video Landscape

Google continues to dominate the online video market in much the same way it dominates search. Google properties set a record in October with more than 100 million video viewers — 99.5 million of whom watched videos on YouTube. Those are some of the numbers issued this afternoon by comScore from its Video Metrix service. […]

SEO

SearchBiz: MSN Staff Shuffles; GOOG Gains; eMarketer On 2009 Ad Spending

AllThingsD and paidContent.org are both reporting on staffing changes at MSN. AllThingsD calls it a case of “musical chairs,” and that seems pretty accurate based on a memo sent out by Greg Nelson of the Global Media Group. Nelson himself is now under Satya Nadella, Senior VP of Search, and Erik Jorgensen, Corporate VP of […]

Google Maps: #1 In Features, Market Share Rising

As Google Maps continues to roll out new features that competing map services don’t have, web users are rewarding it with big gains in traffic. A recent analyst report says Google is the number one maps site in terms of features and usability, and new Hitwise.com traffic data just shared this week with Search Engine […]

SEO

comScore: Almost 10 Percent in US, UK Now Doing Mobile Search

New mobile search data has just been released by comScore’s M:Metrics unit. Generally the data show mobile search penetration growing and frequency increasing. The market share data show Google as the dominant mobile search engine across six countries, with the US market being most competitive. The U.K. saw the greatest percentage of mobile users accessing […]

Google Has Over 75% Of US Search Ad Market

New figures out on search advertising spend from Efficient Frontier show Google continues to dominate the market, stats that will no doubt complicate the company’s goal to gain approval of its deal with Yahoo on search ads. However, it is interesting how in Japan, it’s a much more 50/50 market split with Yahoo, showing that […]

Google Searchers Love The iPhone

comScore released statistics that showed the Google searcher is practically in love with the Apple iPhone. In fact, they found that 1.3 million searchers conducted 6.9 million searches for iPhone-related search terms in April 2008 alone. Of those 6.9 million searches, 88.4 percent came from Google, which is 33 percent higher than Google’s market share […]

Abandoning The Yahoo Deal: Microsoft’s $5 Billion Mistake?

If Microsoft’s walkaway from the Yahoo deal is indeed a ploy to save $5 billion, Microsoft CEO Steve Ballmer may have proven himself pennywise and pound foolish. He was prepared to spend billions to finally make Microsoft a serious rival to Google. For a bit more, he may have destroyed Microsoft’s chance to get there. Despite what I’m about […]

Microsoft Dips In Compete’s Revised March 08 Search Figures

When I did my Ratings Service Faceoff: Search Share Compared, June 2007 To March 2008 post last week, I noted that Microsoft had an odd increase according to Compete for March 2008. The company now says this was due to Live Search Club traffic that it shouldn’t have counted. Microsoft’s US share for March 2008 […]

China Now Number One Internet Market, Surpassing US

The Chinese Internet has surpassed the US in terms of overall users. According to BDA China (reported in USAToday), there are more than 220 million Chinese Internet users (17 percent of the population) compared with 216 in the US (71 percent). This is simply a function of the huge scale of the Chinese market, with […]

Google Wants To Be Market Leader In China Within Five Years

Google Seeks a Leading Role in China from the Wall Street Journal reports that Google China’s president, Kai-Fu Lee, wants Google to be a market leader in China in five years. Kai-Fu Lee said, “Certainly, we would like to aspire to be a market leader in five years.” His plans to achieving that goal is […]

Microsoft: Forget It On Paid Search Partnership, Google & Yahoo

So Yahoo’s going to partner with Google for a test of search ads? Better be only a test, Microsoft seems to be saying. Microsoft General Counsel Brad Smith just put out a statement suggesting that any partnership would likely be opposed on regulatory grounds, as Google would get more than 90 percent of the ad search market:

Microsoft’s $1 Million Guarantee Program To Win Searchers

Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium, up to $1 million per […]

comScore Paid Search Data & How The Sky Might Not Be Falling

Last week comScore came out with a report that showed a 7% sequential decline vs. December 2007 in paid search ad clicks. Plus, they showed an 8% drop in the number of clicks per Google searcher from December 2007. The report set shock-waves through Wall Street and caused the stock to drop and drove concerns […]

PPC

Internet Ads Grow; Google Sees Slight Decline

IDC reports that overall Internet advertising has grown 27% year over year to $25.5 billion in 2007. The fourth quarter of 2007 grew about 28% over the fourth quarter in 2006 to $7.3 billion. Google saw a dip in its share of the US market for the first time in two years, dropping 0.5 percentage […]

Microsoft’s Prize: Big Yahoo CPMs, Largest Display Share

On Friday comScore put out ad publisher site rankings. Unsurprisingly, Yahoo ranked as the top site with just under 19 percent of US online display advertising. MediaPost took this data and further analyzed it, finding that Yahoo enjoys the industry’s highest CPM rates at $12.65, more than $4 higher than the next highest site, MSNBC. […]

Baidu Relaunches In Japan

Baidu aims to take on Google and Yahoo in Japan from Reuters reports Baidu has relaunched in Japan at https://www.baidu.jp/. The press release called the launch a “formal launch of its Japanese language search engine.” As part of this launch, Baidu revamped the Japanese home page and added blog search. Baidu currently holds a 70-percent […]

Google’s Video Sites Gain Market Share

Americans are increasingly turning to the web for video, averaging 3.25 hours of video per person during the month of November, according to new data released by comScore today. Americans viewed nearly 9.5 billion online videos during the month and Google was the leading destination, with 3 billion videos viewed (31.3 percent share of all […]

Google Maps Gaining On Market Leader Mapquest

Mapquest arguably “owns” the mapping brand online. It has been the dominant mapping site for years by a wide margin. But that dominance may now be slipping under pressure from Google. Hitwise reports that “traffic to Mapquest has remained flat year on year and is down 20% in the past 6 months. Google Maps traffic […]

If You Know About Google Docs, You’re In The Minority

According to a new survey of 600 “PC users” (and see here) by the NPD Group, 73 percent of Americans have “never heard of, never tried” web-based productivity software replacements for Microsoft Office. Roughly 21 percent have heard of but still never tried these alternatives, which include Google Docs and Zoho.

PPC

Report: Yahoo Search Gaining

Based on a report from SearchIgnite and RBC Capital Markets, there’s considerable discussion, in advance of Yahoo’s Q3 earnings reporting later today, that Yahoo may be gaining momentum and grabbing some incremental search spending. MediaPost summarizes the report:

SEO

Nielsen Finds High Audience Retention And Overlap For Search Engines

Nielsen//NetRatings found that in June and July of this year the major search engines enjoyed high user retention but also high audience overlap, suggesting that audiences are actively using two and three engines. Search engines saw the highest user retention of the three categories that Nielsen compared and examined (search, travel, jobs).

Ask Jumps, Google Slips and Yahoo Leads American Customer Satisfaction Index for Search

For the first time, Yahoo has beaten Google in the annual University of Michigan American Customer Satisfaction Index (ACSI). The survey measures U.S. consumer satisfaction across a broad range of business and product categories including “e-business,” which covers search. The survey asks a statistically representative sample of consumers to rate their experiences with portals and […]

UK Survey Shows Public Expects Google To Remain Search Leader

An online survey of approximately 1,100 people in the UK commissioned by bigmouthmedia found that 61% of respondents believed that Google would still be the leading search engine in five years. When asked “Do you want Google to be the leading search engine in five years time?” the response was somewhat different, with a smaller […]

SEO

Flickr Now Second Most Popular Photo Site

LeeAnn Prescott of Hitwise posted data showing that Flickr has surged to the number two photo site spot, controlling over 6% of the market share in the US. Photobucket still leads the pack with a comfortable 43.5% share. But in the past four weeks, Flickr’s traffic grew 38%.

SEO

Google Leads Among Smartphone Users In US & UK

The mobile measurement firm M:Metrics released data showing what it characterized as the “top mobile Web companies among smartphone users.” Data were drawn from a relatively small sample but seek to reflect reach by the various companies among the broader population of Smartphone users in the U.S. and U.K. The data reflect a composite of […]