We have provided a useful online Value for Money Calculator below to work out the Value for Money of your online campaigns. Our Value for Money Calculator: What does the Value for Money metric mean? VfM is a metric unique which makes it possible (and easy) to improve your CPC and CTR at the same time. […]
It’s always important to keep your eyes on the prize with any type of marketing. If you want sales – monitor sales. If you want traffic on your site, monitor page views. Therefore engagement rate on social media (by these standards) may not seem important. However social media does not work like other marketing. While […]
Google is rolling out message reporting metrics in the next few weeks for the US, the UK, Canada and other countries.
If you have a product or service you would like to advertise on the internet, it can be very confusing to know where to get started buying ad space online. There are so many seemingly arbitrary choices to be made, it’s ridiculous. On top of this, there’s a whole different language being used to describe […]
We have provided a useful Response Rate Calculator below to work out your Response Rate as well as derive the number of users and conversions you would need to get a specific Response Rate. Feel free to experiment with different scenarios in order to help you better understand this metric. [Disambiguation: If you are looking for conversion rate, […]
Welcome to our Digital Marketing Analytics guide, where we try and explain everything you need to know about key metrics in the online advertising industry. With so many different places for you to advertise available, we know it can get very confusing to tell if your adverts are actually doing well. Don’t worry, we’re here […]
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts -- paid, earned and owned.
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really define their ROI. One primary […]
We have provided a useful Engagement Rate Calculator below. Use it to work out your Engagement Rate as well as derive the number of ad impressions and engagements you would need to get a specific Engagement Rate. Feel free to experiment with different scenarios in order to help you better understand this metric. What Does Engagement Rate […]
We have provided a useful CPV Calculator below to work out your CPV as well as derive the number of views and cost you would need to get a specific CPV. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPV Mean? CPV stands for Cost Per […]
If you are trying to work out the CPvM of a campaign, use our handy CPvM Calculator below. We also help you to work out how many viewable ad impressions you have so you can use this to work out how much you can get from this ad pricing model. Our CPvM Calculator will help you […]
We have provided a useful CPE Calculator below, which you can use to work out your Cost Per Engagement. You can also derive the number of engagements (or money) you would need to get a specific CPE. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What […]
We have provided a useful CPA Calculator below to work out your CPA. In addition, you can derive the number of acquisitions (and money) you need to hit a specific CPA. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPA Mean? CPA stands for […]
We have provided a useful online CTR Calculator below to work out your CTR as well as derive the number of impressions and clicks you would need to get a specific Click Through Rate. Feel free to experiment with different scenarios using our Click-Through Rate Calculator in order to help you better understand this metric. […]
Whether it be price or performance, there are so many things you will need to calculate in online advertising. How many clicks do your ads need to hit your target CPI? What viewability rate will make a CPvM rate worthwhile? How many impressions will it take to make you rich? Use our handy Ad Calculators […]
What Does CPvM Mean? Also known as vCPM. CPvM advertising is where the CPvM price is the amount that gets paid when an ad is viewed 1,000 times. Viewed is the significant word here, as at least 50% of an ad has to appear on a users screen for one second it to be paid […]
CPE stands for Cost Per Engagement. The CPE price is the price that gets paid when an ad is engaged with. An engagement can be anything from pausing or muting a video to submitting contact details. So depending on what the ad is about, these campaigns can pay either very poorly or very well. For […]
What Does VfM Mean? If you are unable to track conversions for your ad campaign, there is a simple way to combine both CPC and CTR into one easy to use metric. We call this the Value for Money metric (or VfM) which is just CTR divided by CPC. The point of this metric is to combine […]
The great thing about online advertising from an advertisers point of view is that with all the reporting and metrics available, never before has advertising been so trackable. If you want to know how well your ad has performed, it’s just a case of looking at the reports that should be available to you. In […]
Google has added three new measurement features to the AdWords for video reporting interface. The enhancements are designed to make reporting more goal-oriented and to make it easier to compare campaign performance across platforms and other forms of media. Reach & Frequency Reach and frequency metrics, including Average Impression Frequency and Average View Frequency, have been added […]
adCenter recently launched Share of Voice (SOV) metrics to their standard reports. SOV reporting helps advertisers optimize PPC campaigns by providing information about how often they are earning impressions; for example, when the ad is placed on the first page in the auction. In general, if you have a high SOV, you have an opportunity […]
Analytics for Social Media Presentations from SMX East, October 2010 How can you quantify the value of a tweet? Measure the importance of gaining a friend or follower? Map the scope of a viral marketing campaign? Until recently, measurements of social media marketing campaigns were vague and relied mostly on instinct and intuition. But new […]
It’s no secret everyone wants to see results these days. Times are tough, revenues down, expectations are up. It’s a fight to maintain market share, never mind grow it. And every day your inbox bubbles up requests for “SEO to drive more traffic, more page views, MORE REVENUE!” You want to help folks, you want […]
Search marketers are pretty good at claiming credit for online sales, and they’re getting better at measuring phone sales as well. However, there’s a huge amount of activity in brick-and-mortar stores, in terms of walk-in sales in the offline world, which is not properly attributed to online search. How can we get some of the […]
Join us next week for a free webcast from our sister site, Search Marketing Now: Offline Conversions: The Missing Metric, Thursday, July 19 at 1:00 PM EDT. Tracking offline conversions has always been a challenge for online marketers. Studies show that nearly two-thirds of sales that being online are closed offline. How do you track […]