How to audit your AI entity footprint
See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.
Topic: Martha van Berkel
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
Repurposing content with AI: Streamlining blog roundups and skyscraper posts
Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts.
This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
A few pointers from the pros during SMX Report; Wednesday’s daily brief
Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.
Video: Martha van Berkel talks about structured data
Does adding schema help improve your search rankings? Google says no but...
Google: Stick to structured data guidelines if you want the rich result
“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said.
Yes, you can add JSON structured data to the body of your pages
Head or body, Mueller explains that Google can read both just fine.
SearchCap: Schema strategies, Google Shopping Insights, Google Cache
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads Report Editor gets two new landing page reports Oct 16, 2018 by Ginny Marvin New columns are available with an update to what was the final URL report. Developing […]