Ecommerce advertising: Strategies to drive online sales
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Topic: McAfee
What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained
A deep dive into why the DOJ thinks RGSP makes ad auctions unfair, and why Google believes it creates a better user experience.
Report: Insights-led engagement for the mobile-first consumer
Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the web.
Despite Crackdowns, Tech Support Ads In Search Are Still Cause For Consumer Confusion
Just last month, six international tech support scam operators were ordered to pay more than $5.1 million as a result of charges filed by the Federal Trade Commission in 2012. The scammers typically posed as representatives of major technology companies, convinced consumers that their computers were loaded with viruses and got them to fork over […]
SearchCap: The Day In Search, September 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: What Makes You A Best In Class SEO? Survey Says… Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a […]
Lily Collins: 2013’s Most Dangerous Celebrity To Search For
Move over Emma Watson. Actress Lily Collins has taken the title as 2013’s most dangerous celebrity to search for online. McAfee, the security technology company, is out with its seventh annual most dangerous celebrities survey, which uses the company’s SiteAdvisor site ratings to measure what percentage of search results for popular celebrities lead to risky […]
SearchCap: The Day In Search, September 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says Hey Emma Watson fans: Be really careful about clicking on those search results. McAfee, the security technology company, says Watson is 2012′s […]
Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says
Hey Emma Watson fans: Be really careful about clicking on those search results. McAfee, the security technology company, says Watson is 2012’s most dangerous celebrity to search for — replacing Heidi Klum, who held that title last year. According to McAfee’s Most Dangerous Celebrities study, searches related to Watson have a 12.6 percent chance of […]
SearchCap: The Day In Search, July 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: My Top 10 Insights From 10 Years In Search I recently reached my nine year anniversary in the search industry, which means I’m now on my tenth year in SEM. I […]
Official: Facebook Not Testing Web Search Box, Says Malware Might Be To Blame
Facebook is not testing a second search box on its website and says anyone who sees such a thing might be the victim of malware or some other kind of third-party app. Earlier today, an article on All Facebook showed a user-submitted screenshot that included a second search box adjacent to the regular search at […]
Study Calls Google ‘King Of Malware’
Google has twice as much malware in its search results as Yahoo, Bing, and Twitter combined. That’s one of the findings in the Barracuda Labs 2010 Midyear Security Report, which will be presented tomorrow at the DEFCON 18 hacking conference tomorrow in Las Vegas. Barracuda Labs says it studied the four search engines for about […]
Report: Some Google ‘Hot Topic’ Searches Return 90% Malicious Links
A blog post from cloud security company Zscaler suggests that some Google searches recently returned results with 90% malicious links, and the spammers are using Google Trends to do it. The example used in the post is a search for [tri energy], a phrase that was the hottest search on Google Trends on Friday, April […]
SearchCap: The Day In Search, January 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Optimize A Mobile AdWords Campaign Google is going mobile in a big way. Following the announcement of Nexus One, the official Google phone, and the acquisition of adMob, Google […]
SearchCap: The Day In Search, August 26, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Continues With Fake Referrers: What Part Of Stop Don’t They Understand? For over two years now, Microsoft’s search engine has been generating fake information that can make site owners think […]
Caution: Searching For Jessica Biel May Be Dangerous To Your Computer’s Health
Danger, thy name is Jessica Biel! No, we’re not turning Search Engine Land into a celebrity gossip blog … we’re talking about the risks of searching online for certain celebrities. And, according to a McAfee report issued today, Jessica Biel is the most dangerous celebrity on the web, passing last year’s master of search disaster, […]
Russian Roulette: McAfee Details Web’s Riskiest Search Terms
Somewhere online right now there’s a music fan who’s big on free downloads, likes Coldplay’s “Viva La Vida” but doesn’t know the lyrics, is looking for free ringtones, uses MySpace, likes to play solitaire and wants the latest game cheats. Like many of us, s/he uses a search engine to find all of these things. […]
Ask.com & Symantec Partner To Detect Malicious Sites
Ask.com has partnered with Symantec to include a new “Safe Search” feature into the Norton 360 security suite, integrated into the Norton toolbar that is part of the suite. When a search is run from the toolbar, results are safety-rated by Symantec using a color-coded icon, to flag sites or sections of sites that may […]
SearchCap: The Day In Search, January 12, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 6, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Yahoo Adds SearchScan Alerts To “Risky” Search Results
Yahoo Search has begun a partnership with McAfee, Inc. to provide SearchScan, which uses McAfee’s SiteAdvisor technology to flag URLs it deems "risky" in the search results. Results are flagged with the type of danger below the title. This new feature is primarily aimed at preventing spyware and other malicious software from being downloaded on […]
SearchCap: The Day In Search, December 20, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, December 14, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 10, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Yahoo Getting Academic On Social Networking
Yahoo hires economics, sociology researchers from News.com covers the news that Yahoo has hired two scientists to help in their social networking initiatives. Dr. R. Preston McAfee and Dr. Duncan Watts are the two scientists Yahoo has hired to work in the Yahoo Research department. Dr. McAfee will be the vice president and research fellow […]
Using Google Code Search To Find Vulnerable Sites
ShoeMoney wrote a detailed write up on how hackers can easily use Google Code Search to quickly find sites that are vulnerable to being hacked. ShoeMoney shows XSS exploits, SQL injection exploits and more. ShoeMoney wasn’t the first to spot this. SEO Egghead wrote about some examples on October 5th. Is Google to blame? I […]
SearchCap: The Day In Search, Dec. 12, 2006
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
AOL Has “Safest” Results & Free Results Safer Than Paid
A new survey from McAfee finds that AOL has the "safest" search results in terms of not listing sites that might be somehow be risky or unsafe for searchers. But most interesting to me was the fact paid results across the board were found far riskier than free, organic results. Let’s do the numbers, some […]