SearchCap: The Day In Search, September 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• What Makes You A Best In Class SEO? Survey Says…
  Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a pool of over 380 enterprise search marketers and SEO professionals, analyzing common behaviors which lead to success. Three key areas where the most successful search marketers thrived? Content, reporting excellence, internal education and evangelism. The […]
• Google Adds Conversion Estimates To AdWords Bid Simulator
  Bid Simulator, the AdWords tool that shows click, impression and cost estimates, now includes conversion predictions. The Bid Simulator displays estimates for both 1-per-click and many-per-click conversions you might have received with different bids. As with the other estimated data, the conversion estimates are based on clicks from a recent seven day period. So far, […]
• Bing Ads Expands To 5 Southeast Asia Countries
  As of today, advertisers in Malaysia, Indonesia, Thailand, Philippines and Vietnam have access to Bing Ads. The roll out of Bing Ads means marketers in these countries can use one platform to advertise on both Yahoo and Bing. It also expands the geographic targeting capabilities for existing customers to reach users in Southeast Asia. Microsoft […]
• Secrets Of Successful B2B Remarketing Campaigns
  Remarketing has been around for a few years on the display side of marketing, but has only recently picked up momentum and adoption on the paid search side. From what I’ve seen, remarketing is something that companies sometimes do really right… and other times do completely wrong. Here, I’ll share the main things we’ve learned […]
• Bing Updates iPhone App With New Homepage Menu, Improved Sharing & More
  Bing rolled out an update to its iPhone app late Tuesday night that features a new homepage menu, additional sharing options and improved syncing across platforms. Bing 4.1 for iPhone features a new homepage menu that’s accessible from the bottom of the app display. It offers quicker access to Bing Maps Bing Image Search Bing […]
• Lily Collins: 2013′s Most Dangerous Celebrity To Search For
  Move over Emma Watson. Actress Lily Collins has taken the title as 2013′s most dangerous celebrity to search for online. McAfee, the security technology company, is out with its seventh annual most dangerous celebrities survey, which uses the company’s SiteAdvisor site ratings to measure what percentage of search results for popular celebrities lead to risky […]
• Léon Foucault Honored With A Google Logo To Mark His 194th Birthday
  Today’s Google logo is an interactive image of Foucault’s Pendulum, a device created by French physicist Léon Foucault who was born on this date 194 years ago in Paris, France. The Foucault Pendulum was the first experimental demonstration of the Earth’s rotation on its axis. Showing the rotation of the plane of oscillation of a […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• StumbleUpon Quietly Becomes Profitable As Advertisers Flock To Mobile-Friendly Native Ads
• Appeals Court Rules Facebook “Like” Protected By Constitution
• Apple iPhone Reviews Roundup: iOS 7, 5S Win Raves
• Adobe Adds Dynamic Tag Managment To Adobe Marketing Cloud
• Hearing Voices: Getting The Brand Voice Right In Social Media
• Google Glass Not Expected To Reach Europe For Years
• How Did Yahoo Regain Number One Status In The US? Turns Out, No One’s Sure
• About That Data: Acxiom’s Experiment in Transparency Reveals How Data Can Get Stuck in a Time Warp
• Time To Rethink The Link Posts? Huge Images For Link Shares Hit Facebook’s News Feed

Search News From Around The Web:

Industry

• Perion With Conduit Seen Besting AOL in U.S. Searches, Bloomberg
• Rio Local SEO Software Provider Integrates with Neustar Local Business Listing Management, www.rioseo.com
• SMX East Preview: Why Structured Data & Semantic SEO Are Important, SwellPath

Local & Maps

• Calculating the ROI of Local Search Campaigns, streetfightmag.com

SEM / Paid Search

• Are Your Quality Scores in Shape for the Holiday Season?, www.clixmarketing.com
• “Ad Rarely Shown Due to Low Quality Score,” huh?, Renegade Search
• Launch Announcement! Bing Ads Editor v9.9 Now Available, Bing Ads

Searching

• Google Knowledge Graph Shows Picture Of Barack Obama For Terry Richardson, Search Engine Roundtable
• Google Updates Chrome For iOS With Improved Voice Search And Google Apps Integration, TechCrunch
• Machine language: how Siri found its voice, The Verge
• Which Dancing with the Stars celeb is dancing their way to the top of Yahoo searches this week?, yahoosearch.tumblr.com

SEO

• 29 Need-To-Know On Page SEO Factors (Infographic), koozai.com
• 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral, KoMarketing Associates
• Call Tracking & SEO: Here’s the Truth, localu.org
• How to Use Tumblr for SEO and Social Media Marketing, Moz
• Useful Local SEO Elements to Integrate into your Small Business Marketing, Daily SEO Tip
• Using the Correct Hreflang Tag: A New Generator Tool, Moz
• What Is PageRank? An Introduction to PR, Link Juice, and Siloing, BruceClay.com

Strategy

• 9 Interview Questions to Ask Your SEO Hires, Search Engine Watch