SearchCap: The Day In Search, July 8, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• My Top 10 Insights From 10 Years In Search

  I recently reached my nine year anniversary in the search industry, which means I’m now on my tenth year in SEM. I started buying keywords on Overture with a company I wasn’t even doing marketing for, which got me into some early e-commerce activity, and then to the agency world. It definitely feels like a […]

• Interview With Louis Rosenfeld, Author Of Search Analytics

  Interview with information architect and author Louis Rosenfeld about search analytics that can (and should) be used for optimizing your website.

• How To Gain Great Insights With Google Analytics Dashboards

  Google recently released its new Analytics interface to all of their users. Personally, I think that one of the biggest improvements is the ability to create multiple dashboards as well as the flexibility of widgets to customize your dashboard with essential metrics. This post will elaborate further on: how to create (multiple) dashboards the possibilities […]

• Report: Facebook Like Button Most Used, Google +1 Button Surging

  Today BrightEdge, an enterprise SEO platform, released a report on the adoption of social sharing plugins on websites and links to those sites. The findings show that about half of the top 10,000 websites have a link to their Facebook pages from their home page, 40% link to their Twitter pages and when it comes […]

• Does Google+ Rapture Indicate “Pent-Up Demand” For Facebook Alternative?

  The early reviews of Google+ (including mine) have been almost uniformly positive — if not glowing. It is a good product, if not entirely original, with some standout features: Hangout, Circles. In the week and a half since launch many people have enthusiastically embraced it, while others are busy trying to handicap it vs. Facebook […]

Search News From Around The Web:

Applications & Portal Features

• New! Pick your favorite inbox style, Official Gmail Blog

Business Issues

• Baidu rejigs business units, operations boss quits, The Register
• Google chairman Schmidt agrees to testify at Senate antitrust hearing, The Hill’s Hillicon Valley
• Google Shares Take a Hit After Morgan Stanley Downgrade, paidContent.org
• Google’s Schmidt sees room for several social networks, Reuters
• Inside Google’s User Experience Lab: An Interview With Google’s Marcin Wichary, Smashing Magazine

Local, Maps & Mobile

• Bing Local Business Portal Goes Into Maintenance Mode, Small Business SEM
• Google To Fix Maps Reviews Bug, Search Engine Roundtable
• Google to post Street View images of quake-ravaged areas in Japan, Seeking Alpha

Link Building

• SEOs Buying NoFollowed Links?, Search Engine Roundtable

Searching

• Google: "You 1’d this publicly" via McAfee, Search Engine Roundtable

SEM Industry

• Video: Google Real Time Search & Maps Reviews Gone, Buying Links Notifications & Bing Powers Baidu English, Search Engine Roundtable

SEO & SEM

• Microsoft adCenter Radius Targeting is a GO!, PPC Hero
• SEO for Church Websites, Search Engine People
• Types Of Sites Hit Hardest By Google’s Panda Update?, Search Engine Roundtable
• Why SEO Experiments Are Almost Always Invalid, SEO Theory

Social Media

• Facebook Apologizes For Disabling Apps, Launches New Feedback Metrics, Granular Enforcement, Disabled Mode, Inside Facebook
• Google confirms Google Apps users will gain Google access, Pocket-lint
• I Flunked My Social Media Background Check. Will You?, Gizmodo
• Mixing Viral Content With Business Content – Whiteboard Friday, SEOmoz
• Twitter security lags some other sites: experts, Reuters

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• How to Pimp Your Google+ Profile Design – Well – one week in and the world of Social Networking is going nuts for Google+Of you've just got your account – find out how to pimp out the About page of your provile with this step by step guide and Photoshop Template
• Don't Be This Person (What Not to Do On Twitter) – A look at how you can use Twitter in conjunction with your business blog  – and the common mistakes that businesses make straight out of the gate.
• 7 Google Plus Data Points That Could Change SEO – Good stuff from Brian Chappell: "Google+ is going to be a treasure trove of data for Google and its advertisers. The data that they will be exposed to will certainly be game changing from an SEO standpoint."