SearchCap: The Day In Search, September 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says

  Hey Emma Watson fans: Be really careful about clicking on those search results. McAfee, the security technology company, says Watson is 2012′s most dangerous celebrity to search for — replacing Heidi Klum, who held that title last year. According to McAfee’s Most Dangerous Celebrities study, searches related to Watson have a 12.6 percent chance of […]

• Google’s New “Bacon Number” Search Answers Those “Degree Of Kevin Bacon” Questions

  Six Degrees Of Bacon is a popular game where people try to guess how actors are connected to Kevin Bacon through movies they’ve been in. Now Google is making it easy with a new “bacon number” search. Measuring Bacon Numbers To get the “bacon number” of any actor, simply start your search with “bacon number” […]

• A 3 Step Model For High Seasonality Forecasting

  In many verticals, much of the year’s business gets done during a short period. For instance, tax software is mostly sold at the end of January in the US when the W2 forms are mailed and right before the last day of submission in mid April. This is seen clearly in the Google Trends chart […]

• Product Level Ads: Tribulations Of A New Traffic Source

  Free clicks from Google Shopping were a gift. We all knew it, loved it, and were holding our collective breath because we knew one day it would go away. As you are probably well aware, that day is sometime in October of this year and the transition has already begun to take place. Beyond the […]

• The Evolution Beyond Technical SEO, Code & ‘Software Gurus’

  Before you set out on a road trip or holiday, you check the weather forecast to see how things are going to be. An SEO forecast is equally important while you plan your marketing strategy, because things evolve quickly in this area thanks to Google’s frequent algorithm changes. This article will probe and provoke – […]

• Pianist, Clara Schumann, Google Logo

  Google has a special global Google logo, Doodle, for Clara Schumann. Clara Schumann was born 193 years ago today in Germany and is well known for her work as a composer and as a Pianists. In fact, Wikipedia writes she is known as the most “distinguished pianists of the Romantic era.” In her long career, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 5 Keys To A Successful Holiday Email Strategy
• Facebook Ad Exchange (FBX) Opens For Business With 16 Partners
• EMarketer Hikes Its Twitter Ad Revenue Estimate 50 Percent Higher
• All The Numbers From Apples iPhone 5 Event
• iPhone 5: First Impressions Hands-On Review
• ComScore Tweaks Ranking Methods, But Top US Web Properties Mostly Unchanged

Search News From Around The Web:

Applications & Portal Features

• Card issuers can instantly and freely support their cards’ use in Google Wallet, Google Commerce
• Translating Lao, Google Translate Blog

Business Issues

• Google Draws Fire From Australian Sex Party Over Ad Refusal, PC World
• Google threat blamed as Acer cancels China smartphone launch, news.idg.no

Local, Maps & Mobile

• Yelp Lets Firms Sell Gift Certificates Online, thenextweb.com
• Developers Say iPhone 5’s Larger Screen Poses App Update Challenges, thenextweb.com
• Slinging into Asia – Yelp roars into Singapore, Yelp Official Blog

Link Building

• Ahrefs vs Majestic SEO vs Open Site Explorer: Which SEO Link Analysis Tool is Best?, SEO Book
• Fixing Dead Links: Finding Valuable but Broken Links to Your Site, blog.purevisibility.com
• How To Multiply Successful Linking Strategies, SEER Interactive

Paid Search & Contextual

• Definitive TrueView YouTube Ads Guide: What Smart Marketers Need To Know, AIM Clear Blog

SEO & SEM

• 3 Time-Saving Techniques For PPC Managers Using Excel Filters, PPC Hero
• Can a Citation Campaign Cause a Drop in Google Local Rankings?, Mike Blumenthal
• Cannibalization Isn’t Just for Zombies (Mobile Search Eats Desktop Search Volume), blindfiveyearold.com
• Excel Time Savers For PPC Ad Writing, PPC Hero
• How Dependent Are You On Google?, MediaPost
• How to Avoid Hiring a Bad SEM Vendor, Search Engine Watch
• How To Use Google+ And Rel=author To Start Building Your AuthorRank, Search Engine People
• PPC Back to Basics Part 2: The Difference between PPC and SEO, Bing Business
• There’s so much more to quality score than click-through rate!, PPC Hero

Social Media

• Google Plus Now Allows Videos on Merged G+ Pages for Local, Mike Blumenthal