Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords To Add Addresses On Ads: Location Extensions The Google AdWords Blog announced they will be allowing advertisers to add the full address to their search ads through location extensions. […]
Watching Google and Microsoft lately has been like watching a tennis match: Each company seems to be taking turns hitting back at the other with new announcements, new products, and so forth. The latest volley isn’t strictly search-related, but it’s very notable: Microsoft announced “lightweight” versions of its Office products that will be free and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Photos To Some Location-Based Search Results Google has announced a minor change to its search results page for some geographic-based queries. To fill in the white space that used […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 26 People Who Mislead You On Twitter Earlier this month, I covered various ways people are spamming Twitter in my Twitter’s Real Time Spam Problem article. Since then, I’ve been diligently […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Now Considers Bing A Search Engine As promised, Google Analytics is now logging traffic from Microsoft’s new Bing search engine into the “search engine” traffic source category, rather than […]
Back in April, Jeremy “Shoemoney” Schoemaker filed suit against Google AdWords employee Keyen Farrell, saying that Farrell had violated his trademark on “Shoemoney” by using it Google ads. Today, Farrell is firing back with a suit saying that Shoemaker has defamed him. From the release put out on behalf of Farrell: If you searched the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Finally, Yahoo 360 To Be Shuttered In July More than 18 months after first saying that Yahoo 360 would close, the company has finally announced a date: July 13, 2009. Why […]
We often get asked how we pull together our Search Marketing Expo conferences. We strive to make things look effortless, but in reality there’s a lot that goes into organizing an SMX event. To get the logistics right, we hold weekly meetings with our operations staff, relentlessly assuring that all details that make a great […]
Much attention has been focused on the forthcoming Wolfram Alpha search service. Will it be as important as Google has become? Perhaps! A new search paradigm? Yes! Or at least a new way of gathering information. A Google-killer? Nope! But when the service launches, it should become an essential in anyone’s search tool kit. Wolfram […]
Dylan wrote, “When you ain’t got nothin’, you got nothing to lose,” but when you’re spending real dollars on search engine marketing you have plenty lose. And yet, according recent survey of 500 marketers, most search marketers still use the most basic metrics in evaluating the performance of their programs. How basic? While marketers picked […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. My SEM Wish List: All I Want For Christmas is the Perfect Search Tool, Continued In my last column, I explained how much I want a new […]
How much revenue does a new customer drive to your business? How long, on average, does a customer last, and how much do they spend as a customer? Do customers acquired through one marketing channel generate more revenue than those from another channel? The answers to these questions collectively make up the foundation of any […]
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today’s in-depth look: Creating a SEM Super Tool and a contest for search engine marketers: Calling all search geeks: PPC management tool vendor Marin is running an […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
A new JupiterResearch, Marin Software-sponsored study has found some surprising things about large-search marketers and their SEM spending: more than 90 percent would spend as much as 22 percent more — if they had better tools and technology to manage complex campaigns. That potentially represents hundreds of millions — even billions — of dollars that […]
Ever since Google Webmaster Tools started reporting on broken links to a site, webmasters have been asking for the sources of those links. Today, Google has delivered. From Webmaster Tools you can now see the page that each broken link is coming from. This information should be of great help for webmasters in ensuring the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Today, the Microsoft Live Search Webmaster Center is launching its first major update since its initial debut last fall. The Live Search Webmaster Center is Microsoft’s hub for their communication with site owners, and the tools portion of that center now has new crawl issues reports, backlinks data, and download functionality. The Webmaster Center was […]
These days, you can’t go anywhere without hearing about multivariate testing so I thought I’d walk through a landing page test. Along the way, I’ll provide testing pointers and leave you with several testing considerations. I’ll highlight the importance of multivariate testing and show it can yield significant improvements in pay per click (PPC) accounts. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Reports are that Carl Icahn has acquired about 3 percent of Yahoo’s shares, apparently in hopes of taking over the company. And then? Well, you know — maybe go back to Microsoft. Except Microsoft may no longer want to talk, plus that poison pill of a Google-Yahoo ad deal still lurks out there. More below, […]
In The Trenches is a weekly spotlight of tips, tricks and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Geo-Targeting On The Engines,” and this week’s free tips and tools.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Lecturer bans students from using Google and Wikipedia from The Argus reports that Professor Tara Brabazon from the University of Brighton has banned the use of Google and Wikipedia in her classroom. She said using Google and Wikipedia doesn’t encourage students to use their “own brains” enough. She added: I want students to sit down […]
The adCenter Blog announced the launch of the adCenter Add-in for Excel 2007. To download the 64MB zipped version of the add-in, click here. There will be a webinar explaining how to use the add-in on January 23, 2008, which you can register for in advance. Features as summarized by Microsoft include:
Natural search teams can get seriously hung up due to the bottlenecks that may exist within organizations of various sizes, preventing them from achieving outstanding organic search results. One type of bottleneck is IT delays that prevent timely implementation of SEO projects. Many times, these delays can’t be avoided. But that doesn’t mean you can’t […]
The adCenter blog announced they are now taking email addresses to be notified of a new plugin for adCenter. The plugin is named adCenter Add-in Beta for Excel 2007, and it allows you to “easily extract keywords from any website, quickly understand keyword popularity and trends and you can gain valuable insight on the demographic […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As reported here and elsewhere, Marchex recently launched more than 100,000 local and vertical Web sites. This involved aggregating and organizing millions of pieces of data, crafting refinements to help users pinpoint businesses, designing sites to support the variety of use cases involved in look up and discovery of local businesses, and the other couple […]
Yahoo Go 2.0 and related mobile oneSearch offerings are coming out of beta this Friday and going into “general availability” in the U.S. While consumers pay no attention to these distinctions — alpha, beta, gamma and so on — it signals Yahoo’s confidence in the product. Simultaneously, nation-specific versions of Go will be released in […]
Earlier I wrote of the latest search popularity stats out from Hitwise and said those from other companies would be coming. Next up, Nielsen//NetRatings. The most recent figures out (PDF format) for February 2007 from NetRatings show a significant Google gain at Yahoo’s expense. Live.com also shows a notable gain. But the figures also show […]
For years, Google’s link: command (and see here) has deliberately failed to show all the links to a website. This came out of Google’s fear that site owners simply wanted the data to try and manipulate rankings — which was pretty true. Instead, they only provided a sampling of backlinks. Today, that changes. Google Webmaster […]