Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple brings Siri to Mac, new exposure for non-Google search engines Jun 13, 2016 by Danny Sullivan Soon, you will finally be able to search the web from your Mac desktop […]
Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console Adds AMP Error Report Jan 20, 2016 by Barry Schwartz A new report was added to the Google Search Console under the Search Appearance tab for AMP errors. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops Change Location Search Filter From Search ResultsDec 1, 2015 by Barry Schwartz Google seems to have dropped yet another search tool/filter, this one for location settings. Search Spend Rose […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Google Patents You Need To Know About In 2016Nov 25, 2015 by Pratik Dholakiya Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can DominateNov 9, 2015 by Wesley Young Now that Facebook’s Universal Search includes public posts, columnist […]
Looking to discover which keywords are driving organic traffic to specific pages on your website? Columnist Glenn Gabe shows how to do just that with Google Search Console.
Version 10.8 also includes more options for downloading statistics and setting bids.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Steady Gains In Paid Search Location Tracking A Win-Win Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy […]
Reports show you how your ads compete against other advertisers' ads on the Yahoo Bing Network.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change. The Thorny Dilemma At […]
A new Word Count Query dimension in Analytics lets advertisers quickly compare head terms and long-tail queries.
Bing Ads has been rolling out bulk editing capabilities within the web interface over the past few months. Today, more options became available. Bulk bid and destination editing are both relatively new additions, and now advertisers can edit keyword match types in bulk. At the ad group level, bids can be set or adjusted up […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid […]
A powerful new tool is available in Bing Ads that will help search marketers better understand the competitive landscape, get new keyword ideas and fine tune their campaigns. Campaign Planner offers marketplace insights including search traffic trending and forecasting data, industry benchmarks, competitor performance and keyword suggestions. Within the Campaign Planner, advertisers can drill into […]
Bing Ads has released the latest update of Bing Ads Editor, the desktop tool for campaign editing and management. Version 10.5 includes supports several new features including a negative keyword library, and refined ad scheduling and geo-targeting options. Negative Keyword Library The negative keyword library has been in pilot and is now widely available. It’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Is Getting A Slick New Look That Will Feel Familiar Bing is unveiling a new look that will start showing up in the web interface next week. The new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Bing Now Added To Google Chrome New Tab Page Microsoft’s search engine, Bing, is now an option within Google’s Chrome new tab page screens. Prior, if you changed your default […]
Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 – Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics. SMX East is the world’s largest search engine […]
It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will be vaporized as if it never existed. It’s not possible to truly delete a campaign from an account — that historical data remains available in perpetuity. That’s good for historical records, but can be confusing […]
Last updated May 2023 Feel free to use our simple inventory forecaster, which tells you the most likely amount of impressions or page views you will receive next month, and what likely scenarios look like. (It also works with revenue). If your results are increasing, expect them to keep going up. If they are decreasing, […]
Link acquisition and auditing issues for the advanced SEO was probably one of the most popular sessions at SMX Advanced. The panelists framed the discussion around three areas: Preventative Link Building, Link Earning and Site Auditing. However, the tips — at least as far as I could tell — did not number the exact “25” described […]
Today, two companies announced new solutions to help solve the “not provided” problem that leaves SEOs in the dark about the search queries that lead users to their sites. Moz has added a new report to Moz Analytics, and Keylime Toolbox is a new company offering SEO Analytics Software that helps recover “not provided” data. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo Releases New Beta Site With Redesigned Look & Added Features DuckDuckGo. the search engine known for protecting the privacy of its users, announced a new “reimagined and redesigned” beta site […]
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few queries, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Slaps Greek Sites With Penalties It appears that Google has taken action on spammers, potentially link spammers, in Greece recently. Matt Cutts, Google’s head of search spam, responded on Twitter […]
Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data “not provided” and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their SEO efforts, SMX West’s “Life After Not Provided” panel offered tactical insights for those […]
In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share. Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to highlight that Bing’s share of the market has continued […]
This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a semantic change that ushers in new names for the Conversions one per-click and Conversions many-per-click columns. With the change, advertisers will be able […]
In the newest update to Bing Ads Editor, the Bing Ads team has given the Sync Results window some useful functionality Like AdWords editor, the new synch window in Bing Ads Editor shows the total number of changes and the number of those that have been successfully downloaded from or posted to the account. A […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q4 2013 Earnings Report $16.86 Billion In Revenues Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Infographic: The Biggest Changes To Google Search In 2013 What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed […]
We close out our three-part series of Excel tips from Bing Ads Evangelist John Gagnon today with some advanced level tools that, in fact, even beginners can start using successfully today. While many of the tips we’ve covered can also help SEOs as well as PPC practitioners, today’s focus on keyword research is particularly relevant to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2014 SEO Playbook: Off-Page Factors Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will […]
Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon. This second installment of PPC Excel tips focuses on intermediate level techniques for speeding up campaign analysis. Paid search managers will benefit, but really anyone using Excel for data analysis will find good information or a helpful refresher here. Intermediate Tip: Get more […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t miss out on learning from the pros. Attend an SMX West workshop! Sharpen your marketing skill set by attending one of six in-depth workshops offered on March 10. Choose from […]
Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of us are self-taught — picking up tips and tricks here and there — which makes it even harder to know what shortcuts and secret powers we’re missing out on. Yesterday, I spoke […]