Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Bing Ads Solution Center at Search Engine Land We are pleased to announce the launch of the Bing Ads Solutions Center, a resource for digital marketers and search advertisers, in […]
Bizible, a marketing analytics app for Salesforce.com, has launched a feature to enable Google AdWords cost data to be imported and tied to actual revenue posted in Salesforce. The AdWords ROI Dashboard enables revenue tracking against keywords, ads, ad groups and campaigns. The AdWords ROI Dasbboard was released generally last week. The company says beta […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Enables “OK Google” Hands-Free Voice Search On PCs Through a Chrome browser extension users can now invoke the hotword (or hot phrase) “OK Google” to initiate hands-free searches on the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Offer Extensions Get Shut Down In Favor Of Google Offers In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards Google released a new version of its iOS Search App today, with an extensive list of […]
Earlier this year, there were questions about where Bing would stand after CEO Steve Ballmer unveiled Microsoft’s reorganization plan in July. It turns out the move has been a good one for the search engine. Microsoft chose to give Bing an enterprise-wide embrace. The company is now integrating search into nearly every Microsoft device including […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Third-Party “Review Extensions” Start Rolling Out To All Accounts In June, Google announced the beta release of Review Extensions which allow advertisers to append a quote of endorsement from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Places Expands To Canada, UK Bing Places is finally available beyond U.S. borders. The company announced today that local businesses in Canada and the United Kingdom — and search marketing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Searching For The Voice Of Siri: Voiceover Actor Susan Bennett Says, “It’s Obviously Me” A story on CNN.com claims that Atlanta voiceover professional Susan Bennett is the original voice of Siri, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Updates Answers For Social And SEO Value It’s amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Automatic Authorship With Google+ Sign In Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. […]
In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here’s what the process will look like: Essentially users will have the option to use Bing Ads Editor or the Excel Add-In. The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing To Include Local Product Inventory In Search Results Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local product database will be provided to Bing for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the […]
When Google rolled-out “compare dates” functionality in AdWords, it was welcomed, but limited to showing changes on the graph view only. Yes, you could get comparison data out of AdWords, but it was cumbersome. Good news: Over the next few days, Google is officially rolling out an expansion of the compare dates tool that shows […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Q2 2013 Revenue Up 35% From This Time Last Year Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey] What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Experiments With Social Search By Adding New Bing Boards To Search Results Bing announced today that they are adding a new social element to their search results with the introduction […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword […]
Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network. From the new ribbon at the top of the page (shown above), the Keyword Suggestions tool provides keyword and bid research in one place. Enter a handful of keywords, and the tool […]
Following up on the new Bing Ads keyword performance visualization tool, Keyword Distribution Graph, Microsoft will soon be rolling out a visualization tool for change history. The Change History Graph will be available in the Web interface and is meant to offer quick visual insight into the effectiveness of your optimization changes. When you hover your mouse […]
In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files appear to infer authorship similar to PDFs and webpages, looking for […]
Google’s head of search spam, Matt Cutts, posted a new video discussing some of the more common mistakes when using the disavow tool. Below are the six most common mistakes. Note the first one is by far the most common mistake of them all. (1) The file you upload should be a regular text file […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in […]
This is one of those minor features that will bring a smile to any PPC manager’s face. Microsoft has added Excel to the output options in the Bing Ads report center. But that’s not the exciting part. What is exciting is the fact that upon downloading to Excel, reports are already formatted and set with column […]
Google is following up last month’s launch of keyword bulk upload from the Web UI with bulk uploads for ads and ad groups. By clicking the “Editable” box before downloading a report from AdWords, you’ll be able to make changes to ad creatives, pause ad groups or change budgets within the report. A good piece […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Glass Diary, Part 4: Local Search & Navigation Remember that first Google Glass video? It was published a little more than a year ago and gave the world its first […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Ad Group Mobile Bid Adjustments Roll-Out Starts Today Google announced that ad group-level mobile bid adjustments will start rolling out today and continue over the next couple of weeks in […]
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed! This new keyword tool combines elements of two existing keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator, adding a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise SEO Tools 2013: A Buyer’s Guide Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Why Local Retailers Should Be Using Open Graph Markup Last November, Chris Sherman highlighted the findings of Forrester research in his article, Forrester Rates The Top Large Search Marketing Agencies. As […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Settles With France: No ‘Link Tax,’ But €60 Million Media Fund Google has avoided getting hit with a “link tax” in France by agreeing to create a €60 million “Digital […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: RIP Aaron Swartz, One Of The Earliest Google Bloggers I was saddened to see the news that Aaron Swartz had committed suicide. Such a tragedy. Swartz is known for a wide-range […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Medications To Its Knowledge Graph Searchers in need of medical information will begin seeing detailed information on medications as part of Google’s Knowledge Graph product. In today’s announcement, Google […]
Let’s keep this BS free. For years now, we (as an industry) have been talking about some mythical overlap between search and display, demonstrating how both channels should be managed by the same team. The theory goes that when they are put together, we start defying the laws of math, and that 1 + 1 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Advertising To Increase Transparency With “Quality Impact” How valuable would it be to work on improving your paid search keywords’ Quality Score? And which keywords should you focus on first? […]
DuckDuckGo has added new “zero click” information from Zanran to its search results, giving users quicker access to some of the deeper web content that Zanran offers. You may remember Zanran from my profile last year, Zanran: New Search Engine That Unearths Data In Charts, Graphs & Tables — it’s essentially a search engine for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey” There’s a kind of Pavlovian response that happens with major national events in the U.S. (and probably elsewhere): internet […]