Having just spent a spectacular few days at SMX West, the real challenge was getting past the buzz around content farms. But if you bothered to dig a bit deeper, there was an astounding amount of great, um… content, covering the many facets of search marketing other than search algorithm changes. Aside from the usual […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Potential Clients Search For An Interactive Agency The search behavior associated with businesses trying to find an interactive agency is very different from other models that I’ve looked at in […]
Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Forecloses On Content Farms With “Farmer” Algorithm Update In January, Google promised that it would take action against content farms that were gaining top listings with “shallow” or “low-quality” content. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Results Get Localized & Personalized The idea of “normal” search results died a little more today, as Bing has begun delivering personalized listings depending on a searcher’s location or past […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Writing HTML Title Tags For Humans, Google & Bing I generally enjoy John Gruber’s writings, but today he’s dishing out SEO advice about HTML title tags. Some of it is bad […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Video Reconfirms Use Of Social Signals What Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals […]
Google has announced that Chrome OS laptops are now available to consumers through a pilot program for early adopters who prove themselves to be “right” in various ways. A Chrome Web Store has also launched to allow an easier way to run web apps within the Chrome browser itself.
The web is shifting rapidly, again. Search has seen accelerated growth over the last two years, at a quicker clip than any time over the last ten. This has been fueled primarily by innovations at Google. However, Bing is also pushing innovation rapidly and was cited by Google CEO Eric Schmidt as, their “biggest problem” […]
Industrial Strength PPC Presentations from SMX East, October 2010 Are you managing thousands – or even millions – of paid search keywords? Perhaps for more than one website or customer? To do this effectively, you need to scale up from basic tools and Excel spreadsheets and adopt major league practices and processes. Panelists in this […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google’s BBB Grade, Google’s Keyword Research Tool, Social Media Professionalism & More Google dominated the discussion on Sphinn this past week. Stories about Google’s “C-” rating from the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Results Dominated By One Domain Is it a test? Is it a bug? Is it a permanent change to Google’s search results? No one knows, and Google hasn’t answered […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdSense Updates Ad Layouts The Google AdSense blog announced they have updated the layout of some AdSense units. The main changes were to make the ads “more space-efficient and visually […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Let’s Celebrate Google’s Biggest Failures! “We celebrate our failures,” Google CEO Eric Schmidt said yesterday when speaking at the Techonomy confernce, in response to the surprise closure of his company’s Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: All New Microsoft Bing Webmaster Tools Today, Microsoft launched a revamp of their Bing Webmaster Tools. I talked to them back in June, when they previewed the tools at SMX Advanced, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Advertising: An In-House Guide To Getting Started If your in-house programs for Google, Yahoo and Bing are running like well-oiled machines, it’s time to start poking around for new online […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Friday Maps Mania: Street View Back In Europe, “Wi-Spy” Accusations In US, Mapquest Opens Up & Put Your Check-ins On The Map With lots of mapping news today, we’re combining it […]
You’ve done the research. You’ve done the build. Now it’s time to launch!
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Assist Adds Real Real Time Queries The Yahoo Search Blog announced that Yahoo Search Assist, the as you type search suggestion feature, now shows real time information as you […]
Paid search focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: Big Data + Big Math = Exponential Search Performance Seems every industry is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Woman Follows Google Maps “Walking” Directions, Gets Hit, Sues Is Google responsible for giving out bad directions through its Google Maps service? We’re about to find out. After Googling walking directions […]
If you’re a Flickr Pro user, you have about 24 hours to download the historical stats and referrer data associated with your photos. CSV and/or Excel files are available via your stats page until 12:00 pm PDT tomorrow, June 1st. You’ll see a yellow warning message like the one below, with a direct link to […]
Never before has it been easier for local business to generate leads for their businesses. There are many, many resources available to help businesses get customers in the door and on the phone. Many advertising options—online and offline—are performance-priced including pay-per-click, pay-per-lead, and pay-per-call. From search engines, traditional yellow pages publishers, newspapers, local ad agencies […]
There are times when you want to expand your keywords but you have run out of ideas and places to look. In this post I will examine some alternate tools to help you come up with new keywords. Always remember, just because a tool suggested a keyword does not mean you should use it. Consider […]
So, a bold statement: Attribution’s time is here. I’m totally drinking the koolaid, and it’s delicious. Easy for me to say, right? I work with top-tier clients who “get it.” For the most part, they understand the value of planning, budgeting and measuring every marketing touchpoint with specificity and efficiency. That said, I have heard […]
In-house search engine marketers, even at a large company, are usually a very small group of people. Your team of one (or a few) needs to manage multiple search engine marketing platforms efficiently and effectively. One strategy for success is to become a rock star at recycling the search engine marketing work you’ve already done. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Source: Google Ending AdWords Reseller Program (For Now) Following rumors over the past week or so that Google was shutting down its local AdWords reseller program, I’ve received two separate confirmations […]
During SMX West this week, Yahoo announced an update to its Yahoo Search Marketing Desktop tool for managing PPC campaigns. If you weren’t at the show to see it yourself, this Yahoo blog post details some of the upgrades that are now available: Bulk editing: Easily make mass changes to settings such as status, match […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Geo-Targeting For Local Placement: Just How Narrow Is OK? Advertising exists to help merchants sell products and services to people who need those same products and services. Bringing the merchant together […]
Sometimes the start of a project is the hardest part. You don’t know what you don’t know. There will be questions to ask for which you may not know the answer. If you’re a beginning at search engine marketing, you may even be staring at a blank Excel sheet right now. The first question should […]
Something’s up with Google’s Chrome operating system. Don’t know what, but we’ll all know soon as a press conference begins at 10AM Pacific. I’m coming at your live from the Googleplex. Buckle up, and we’ll see what’s happening. You can also watch from home. Webcast info is here. There will also be related coverage developing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can Search Marketing Generate Emails To Local Businesses? Local businesses typically use search marketing to achieve two main objectives: getting customer calls and walk-ins. They do this by publishing their address […]
This year, we’ve seen several ambitious new efforts to mine and make searchable the vast part of the web that remains largely hidden to search engines—often referred to as the deep, hidden or invisible web. The latest foray into the reaches of hidden web is actually a hybrid, of sorts: Factual, founded by Gil Elbaz, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Just Because You Can Doesn’t Mean You Should: Why DIY SEM Isn’t The Answer Everywhere you look today you can find books, television programs, and websites specializing in do-it-yourself. While this […]
If you have a content-rich, optimized site, you’re likely getting a substantial amount of organic traffic from channels you didn’t plan on – visitors searching for something related to your business who briefly land at your site and move on. Rather than ignore this extra traffic, you should engage them as potential ambassadors and influencers. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Revisionist History: Bartz Claims Yahoo Was Never A Search Engine The New York Times has an interview out with Yahoo CEO Carol Bartz where she declares that Yahoo has “never been […]
The “Kay Bailey Hutchinson for Governor Official Website” put up by “Texans for Kay Bailey Hutchison, Allan Shivers, Jr., Treasurer” over the weekend in support of Kay Bailey Hutchinson for Texas governor was briefly in Google but now appears to be completely missing. Huh. Odd since Bing seems to have indexed it just fine, although […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords To Add Addresses On Ads: Location Extensions The Google AdWords Blog announced they will be allowing advertisers to add the full address to their search ads through location extensions. […]
Watching Google and Microsoft lately has been like watching a tennis match: Each company seems to be taking turns hitting back at the other with new announcements, new products, and so forth. The latest volley isn’t strictly search-related, but it’s very notable: Microsoft announced “lightweight” versions of its Office products that will be free and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Photos To Some Location-Based Search Results Google has announced a minor change to its search results page for some geographic-based queries. To fill in the white space that used […]