YouTube unveils new tools to help brands tap into creator content & Shorts ads
YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes.
YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes.
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Today the search giant ranks as the world's third most valuable company.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way UpJan 22, 2016 by Greg Sterling December desktop search rankings from comScore came out yesterday. Bing gained slightly […]
In 2013, Morgan Stanley and Macquarie Capital estimated that Google was paying Apple around $1 billion annually for the privilege of being the Safari default search engine. Turns out they were right. According to a Bloomberg report citing court documents and testimony in Oracle’s copyright suit against Google, “Apple received $1 billion from its rival in […]
Google also says it has indexed 100 million links within apps.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The SEO And User Science Behind Long-Form Content Sep 28, 2015 by John E. Lincoln Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, […]
If true Google will likely fight to maintain search relationship with Apple.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content. Bing May Remove […]
I’m going to predict that Apple and Google will not renew their Safari default search deal in the U.S. Both parties now have reasons not to renew. We don’t know precisely when their deal is up, but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo are independently competing for the Safari business and that Apple’s Eddie Cue is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads […]
Last year the FTC asked Apple to disclose the terms of Google’s “default” search presence on iOS. This was part of the US government’s broader antitrust investigation of Google, which is now over. To my knowledge, none of that information made it out into the public eye. However, at approximately the same time, an analyst […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: French Court Fines Google $660,000 Because Google Maps Is Free Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant position in mapping by […]
Many marketers continue to think that the mobile internet is still too small to be worth attention. Indeed, on a global basis the mobile web represents less than 5 percent of all internet traffic, according to StatCounter. (See Royal Pingdom on usage in specific regions.) Two months ago Forrester Research issued a report dismissing location-based […]
BusinessWeek and Interbrand have come out with their latest ranking of the value of global brands. The big winners, in terms of positive change in the value of the brand, were Google, Apple and Amazon in that order. The greatest losers included Merrill Lynch, Morgan Stanley, Citi, Ford and Gap. The methodology for ranking the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
News.com reports that Benjamin Fried, a Morgan Stanley managing director, has been pegged to fill the chief information officer spot that opened up when Douglas Merrill left earlier this month. Google’s confirmed the move.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google’s CEO, Eric Schmidt, spoke at the Morgan Stanley technology conference in San Francisco yesterday. Blogging Stocks has live coverage from Eric Schmidt’s speech and question and answer session. The four main points taken from his presentation were: Google Says Using Cash for Merger Spree Unlikely at PC Magazine explains that Google will not be […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: