SearchCap: The Day In Search, March 28, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• IE8 Users Don’t Get Forwarded To Google Secure Search
  At the moment, users of IE8, still the most popular version of the Internet Explorer browser worldwide, are being sent to unsecure search on Google. The move to send users to Google regular servers instead of secure servers is related to Google seeming to work through how it deals with people still using the older […]
• Still Newsjacking For Links? Forget That, Make The News Instead!
  We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer to do? You have to earn them. […]
• The Benefits Of Participating In Our Professional Search Community
  As a search and internet marketer, it’s easy to get caught up in the day-to-day work with our employers and clients, as well as the task of keeping up with the latest developments from search engines, social media platforms and industry tools. Today, I’d like to step back from this and discuss search and social […]
• Webmasters Getting Creative With Their Link Removal Requests & It Works
  The new link building is link removal as some would say. Especially with all the craze around links and how they can get you penalized, link removal requests have become a thing all too familiar to anyone who runs a web site. The challenge, like with link building requests, is to get the webmaster you […]
• Search In Pics: Google Spam Fighting, Venom At The GooglePlex & Sergey Brin Sky Diving Again
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Brian White Fighting Spam: Source: Twitter Google’s Sergey Brin Skydiving With Google Glass: Source: Google+ […]
• Google Now Allows You To Rearrange The Google Navigation Bar
  Google announced last night that you can now, or in the upcoming weeks as Google rolls it out, customize and rearrange the order of the products and apps within the Google navigation bar as you like. Meaning, if you want to move up the Google Maps icon and move down the Google Sites icon in […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor
• Foursquare Wants You To Tweet Ads To Twitter Followers
• For Mobile App Monetization, Free(mium) Is Winning
• Report: February E-commerce Sales Up 10% Over Last Year, Outperforming US Retail Sales
• 177 Car Maker Sites Vied For Ad Supremacy On Google In Jan & Feb, Driving 14 Million Clicks To Their Sites
• Infographics & Visual Storytelling: How To Do It The Right Way
• Gaining Traction With Content Marketing: How To Build Personas
• Klout To Be Acquired By Social Management Software Company Lithium Technologies

Search News From Around The Web:

Local & Maps

• A Map of the Local Search Turf War: 5 Big Boys vs. Goliath Google, LocalVisibilitySystem.com

Link Building

• Why Econsultancy has implemented nofollow for guest blogging, econsultancy.com

Searching

• Google Latitude and Knowledge Graph, Google Operating System

SEO

• 5 SEO Techniques You Should Stop Using Immediately, quicksprout.com
• Google: Almost All Penalties Are Over Violations Of Google Guidelines & Not Tech Issues, Search Engine Roundtable
• How to Use SEO for Reputation Management, SEER Interactive
• Surviving the SEO “Slog” – Whiteboard Friday, Moz

SEM / Paid Search

• The Bing Ads Editorial Team Wants to Know: Have You Checked the Change Logs Lately?, advertise.bingads.microsoft.com
• The History of PPC, Beyond the Paid

Search Marketing

• Video: Google Update, Penalties In Greece, Internet Explorer 8 Passing Referrer & Geometry, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.