Topic: NFL

Searching for The Super Bowl Start Time: 2013 Edition

Surely every organization managing an event site knows at this point that people want to know what time things start. And that those potential viewers are likely to turn to Google to find out. This year, Google just provides the answer right at the top of the page: February 3rd at 3:30 pacific. Just as […]

The Lead Up To the Super Bowl: How Are We Searching?

Since 2009, I’ve been writing articles here on Search Engine Land about how Super Bowl commercials influence online behavior and how well (or not) advertisers have taken advantage of that online opportunity. One clear trend has been that each year, these commercials trigger increased online activities. This is both because each year, we are more likely […]

SearchCap: The Day In Search, January 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Launches Experimental “Wonder” Voice Social Search App For The US Yandex, the company behind the leading search engine in Russia with a presence in Turkey, has taken a radically different […]

SearchCap: The Day In Search, September 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Search & Social Engines Are Using Semantic Search The term “Semantic Search” is certainly not new. However, it has taken on a new dimension and implications in both search and […]

Is SEO Killing America?

Last week at the Tools of Change conference, Clay Johnson, author of the new book The Information Diet gave a keynote talk titled “Is SEO Killing America“. Sigh.  If you’ve been involved in search for any length of time, your first reaction may be, this again? Haven’t we done this before? Once or twice? Clay’s […]

Survey: People Largely Negative About Google’s Personalized Search Results

Last month, market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on Google. The results were reported today in eMarketer’s email newsletter. We went back to the source to check out the survey and discovered that the majority of respondents expressed ambivalence or outright dissatisfaction about Google’s […]

SearchCap: The Day In Search, February 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build […]

When Is the Super Bowl Start Time? The NFL Finally Gets It Right

Super Bowl 46 kicks off on February 5, 2012 at 6:30pm EST on NBC. Amazingly enough, I found this information by searching on Google and clicking on the second result: nfl.com. Amazing because every year, football fans flock to search engines searching for the start time, and until now, organizations like the NFL, the playing […]

SearchCap: The Day In Search, January 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s New Ad Campaign: Bing Is For #Doing Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting […]

Wolfram|Alpha Scores Again With Rich NFL Data

I am a long time admirer of Wolfram|Alpha and I’m happy to report that my admiration continues to grow, as you can now access NFL (National Football League) statistics using Wolfram|Alpha. So, queries like: Tom Brady Joe Flacco Passing Yards 49ers 2011 New York Giants field goal attempts, field goals made Chicago Bears Record 1985 […]

Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off

Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches. Caffeine Was Infrastructure, This Is Algorithmic Fresher results can make for more relevant results, which […]

New Topsy Index Leverages Influence & Relevance For Google+ Search

Today Topsy Labs, a real-time social search platform, announced the addition of Google+ as a source in its real-time social search index.  Topsy features an influence algorithm to display the most pertinent and popular social results.  In addition to social posts, Topsy displays shared links with social context within the results.  A little over a month ago, […]

SearchCap: The Day In Search, August 30, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Tightens Relevancy And Quality Requirements In AdCenter Microsoft has announced changes that tighten up its adCenter Relevancy and Quality policy for ads served to the U.S. and Canada. Changes are […]

Foursquare Sets Super Record During Big Game

Twitter wasn’t the only social media platform that recorded super levels of activity associated with the big game last weekend. Local check-in player Foursquare says it saw 200,000 check-ins, making this year’s Super Bowl the most checked-into venue ever for the company. Green Bay Packers fans showed greater check-in activity than their rival Steelers supporters […]

Bing Hopes For Touchdown With New ESPN Partnership

Football fans have probably already seen plenty of Bing advertising across various sports. And as the Super Bowl approaches, you’re going to see more: Bing and ESPN have just announced a new partnership that involves two pre-Super Bowl promotions: A new feature called “I Am A Champion” that begins airing this week on SportsCenter and […]

Bing Adds FanSnap Ticket Inventory Into Search Results

Just in time for the opening round of the NFL playoffs (coughGOSEAHAWKS!cough), Bing has followed through on its plans to integrate ticket inventory from FanSnap into its search results. This FanSnap integration was first announced as part of Bing’s December search event. FanSnap isn’t a ticket seller; it’s one of several ticket aggregators that displays […]

Google Kills SearchWiki, Replaces It With Starred Results

Google’s SearchWiki, which launched 16 months ago to a mix of fanfare and controversy, is a thing of the past. The ability to re-order, remove, and comment on search results has been replaced by a scaled-down version that Google is simply calling “stars” or “starred results.” According to today’s announcement, the Stars feature will allow […]

Bing’s Stefan Weitz: Where Is Search Going?

In my last column, I had the chance to chat with Bing Director Stefan Weitz about how Microsoft is approaching search as it sits today. But the question I asked that lead to the interview in the first place was “Where does search go from here?” Microsoft’s Bing team certainly has its own ideas of […]

SearchCap: The Day In Search, February 8, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Building Instant Translator Companion Google leaps language barrier with translator phone from The Times Online reports Google is working on a new tool that would bring instant translation to people. […]

SEO

Google Airs TV Ad During Super Bowl – But Why?

Perhaps yesterday’s tweet by Google CEO Eric Schmidt put it best. Hell has indeed frozen over. Google has run its first major television ad, during the Super Bowl, no less. Below, the ad, how it has been received, how it compares to other search engine commercials from rivals and some questions about why market leader […]

SearchCap: The Day In Search, November 4, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Build Your Own Google News Home Page With Custom Sections Google News has made it easier to customize its home page with the creation of a Custom Sections Directory that includes […]

SEO

SearchCap: The Day In Search, October 30, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds NFL, Flight Information To Mobile Browser Bing has announced a couple additions to its mobile browser today: expanded NFL information and airline flight status reports. The NFL feature works […]

Bing Adds NFL, Flight Information To Mobile Browser

Bing has announced a couple additions to its mobile browser today: expanded NFL information and airline flight status reports. The NFL feature works by typing in a team or player’s name, and provides stats, scores, and schedule details. Bing also says you’ll get “eal-time updates on the plays” while a game is being played. The […]

8 Tips For Getting Your Fan Page Found In Facebook Search

Have a Facebook page or creating a new one? Do yourself a favor and be proactive in setting your page up, so users can find you when they are looking. Too often, companies and brands don’t take the proper steps to be found and have to make adjustments in order to show in Facebook search. […]

Bing 2.0 “Visual Search” Launches, Allows Search By Pictures

Microsoft has unveiled Bing 2.0 at TechCrunch50 today, also known as Bing Visual Search, which allows people to “search by picture.” After much speculation following Microsoft’s annual meeting last week in Seattle, many had expected to see an update to Bing Maps,  integrating  Silverlight technology to display images of local businesses and locations within map […]

Meet Bing, Microsoft’s New Search Engine

The speculation is over. Microsoft’s search engine officially has a new name, Bing. The name, along with some new features, opens the latest chapter in Microsoft’s quest to best Google in the search engine wars. If you’re expecting Bing to be a Google-killer, reset your expectations. The most dramatic change, in my view, remains the […]

Beware These Comment Saboteurs In Social Media

When using social news sites for search marketing, you are inevitably going to run into annoying people. Some, in fact, may be actively trying to undermine your credibility, to further their own agenda. You need to watch out for these troglodytes, and respond appropriately to maintain your own credibility. Here are the 10 worst kinds […]