Topic: Nofollow

Lee Odden Interviews Google’s Adam Lasnik

Lee Odden posted a ten-minute interview with Google’s Adam Lasnik. Adam is well-known for being one of the many Googlers who work on Webmaster communication. In this interview, Lee asked Adam questions on: Google compliant Flash and JavaScript capabilities Duplicate content issues and if there are penalties Using the nofollow to “sculpt PageRank” Best way […]

PPC

An Apology To Wired & The Search Marketing Community

On Friday, Search Engine Land published a piece about the Wired How To wiki, and how easy it was to gain a link from it. Our piece — which I gave the go ahead to — generated some serious spam issues for Wired, generated discord within the search marketing community, and injured the search marketing […]

There’s No Such Thing As A Worthless Link

With certain linking strategies under fire and others frowned on by the search engines, I thought I’d focus on what links do count and share how and where I find them. The short answer to the question “what works” is: they all do. All the link building tactics we’re fond of jeering at still work; […]

Get A Free Link From Wired

Some SEOs were saddened when Wikipedia added nofollows to external links. Perhaps they’ll perk up to discover that Wired’s semi-Wikipedia challenger has no such blocking. NOTE FROM DANNY: We’ve talked with Wired about the situation, and they are putting a robots.txt block on links coming out of the wiki so that links won’t pass credit. […]

The 2007 Paid Links War, In Review

The paid links debate is back, this time about whether Google wants all links in a paid post to have a nofollow attribute. Below, a look at the latest round, plus a recap of this year’s "War On Paid Links" by Google and where the other search engines stand on the subject.

Google Answers More Questions On Paid Links

Information about buying and selling links that pass PageRank from the Google Webmaster Central blog answers more questions about the recent paid link regulations Google has set forth for their index. The main reason Google is going after paid links is because of “inaccuracies” in results and “inequities” in ranking those results. Google says that […]

Fall Cornucopia Of Linking News

Here we go again… The Associated Press (AP) is suing news aggregation site Moreover and parent company VeriSign, claiming copyright infringement for, among other things, linking to the AP news without permission (here’s the complaint in PDF format). In an awesome bit of newsbot irony, you can read all the gory details via Reuters.

The Big Paid Link Debate Roundup

Official: Selling Paid Links Can Hurt Your PageRank or Rankings on Google from Danny on Sunday has driven a lot of discussion around the blogosphere and SEO industry. I have complied a list of some of the sites that have added additional commentary to Danny’s post. I am sure I have missed some; if so, […]

A Survival Guide to SEO & Wikipedia

“Who knows about Wikipedia?” asked Neil Patel. “Everyone,” he answered. And this is exactly why the session “Wikipedia and SEO” was completely packed at the 2007 SES New York show. Moderated by Danny Sullivan, the panel featured Neil Patel, Co-Founder of ACS, Stephan Spencer, Founder and President of Netconcepts, Don Steele, Director of Digital and […]

Wikipedia’s Double Standard On Nofollow Rule

Techcrunch discovered that Wikipedia was giving special treatment to their own properties, in terms of using standard, non-nofollowed, links to Wikia, “Wikipedia’s for-profit spin off.” Back in January, Wikipedia nofollowed all external links from the site, in an effort to reduce Wikipedia spam. If you visit the Wikipedia page on Wikia, you may notice some […]

SEO

How Search Engines Handle The Nofollow Attribute

Loren Baker at Search Engine Journal has a nice write up on how the search engines handle the nofollow attribute now just over two years since it was introduced. Ask.com still does not follow the tag, so here are the takeaway for Google and Yahoo: Google won’t follow the link, Yahoo will (note) Google and […]

Time For Google To Give Up The Fight Against Paid Links?

The Paid Links Economy from Philipp Lenssen at Google Blogoscoped is a nice, thoughtful follow-up to last week’s paid links debate that erupted after Google’s Matt Cutts featured a new way to report paid links. There’s plenty of the history of link buying and assorted comments, though Philipp’s article doesn’t really leave you with any […]

Paid Links Under Scrutiny By Google Again

Matt Cutts of Google has written two posts this weekend on links to start a mountain of discussion in the SEO community. How to report paid links and Hidden links from Matt Cutts discussed how Google is in the process of testing out new methods to detect and handle paid links and their impact on […]

Q&A With Link Building Experts

Rae Hoffman posted a group interview with not just one link building expert but five. Rae asks Eric Ward (a columnist here), Rand Fishkin, Roger Montti, Todd Malicoat and herself ten questions where each expert gives their opinion. Here are the ten questions. For the answers, you’ll have to check out the post.

SEO

Meta Robots Tag 101: Blocking Spiders, Cached Pages & More

Last week, I covered a new command for the meta robots tag — one to prevent search engines from using Yahoo titles and descriptions. In doing that, a number of questions came up about the meta robots tag syntax itself. Google Webmaster Central has now posted “Using the robots meta tag,” providing some clarity from […]

SEO

Search Engine Land Partner Program Launched

We’ve got a new ad program here on Search Engine Land — the Search Engine Land Partners Program. Since we’ve announced it on our parent site, I wanted to explain a bit more on how the text ad program works (and for those already leaping to conclusions, no, it’s not a paid links for ranking […]

Wikipedia Nofollows Links Again – Due To SEOs Abusing Wikipedia

Carsten at Search Engine Journal reports that the English Wikipedia has decided to add the nofollow attribute back to the English Wikipedia space. The decision came from the founder, Jimbo Wales, partially, if not completely, based on a discussion of a new SEO contest, where editors are warned of an onslaught spam, from SEOs and […]

SEO

Comment Guidelines & Feedback Wanted On Commenting

I love that people can comment at Search Engine Land directly within stories. I not only want comments — I want people to contribute links as well. I thought it would be useful to talk more about this, plus get feedback from readers on how we can improve the commenting system going forward.

Stop The Freak Out Over Linking

On Friday, Google Webmaster Central had a post about linking that I’m watching generate all types of new worries of what’s allowed or not allowed. I’ll do the freak out, then a summary of it, then try to push the reset button by revisiting my golden rules on linking.