The proximity paradox: Beating local SEO’s distance bias
Struggling to rank beyond your map radius? Learn advanced local SEO tactics—entity building, review semantics, and localized content that beat proximity bias.
Topic: Northern California
Google tries to bring more transparency to news content with help from The Trust Project
Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.
Richard Oakes Google doodle honors activist who championed rights of the American Indian
Throughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American Indians the right to control their lands.
Google Maps Privacy: The Street View & Wifi Scorecard
It seems not a week goes by without news of a new investigation into Google’s Street View service, or into Google’s collection of personal data via unencrypted WiFi networks that occurred over three years as Street View vehicles drove the world’s streets. It seems like one country opens an investigation just as another country ends […]
Disruptamundo: Google Adds Turn-by-Turn Navigation To Mobile Maps
I hate the word “disruptive,” as it’s often used in the internet world, because it’s something of a cliche. But I use it here because the new Navigation for Google Maps for Mobile will in fact be — disruptive. On Monday we covered Google Navigation, the then rumor, asking “Will A Free Google GPS Sink […]
SearchCap: The Day In Search, April 21, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Showing Off “The Innovation Machine” At Google
Google is almost uniquely situated among tech companies in that it can reveal very little about an event or announcement and be all but guaranteed that most of the journalists and bloggers on the tech beat in Northern California will show up to cover it. That’s what happened today. Google brought bloggers and journalists into […]
Building Brand Awareness With Content & Display
Sure, search is an effective marketing channel — and it is particularly adept at capturing demand — but the one thing search can’t do is generate demand. Given that, marketers need to be mindful that solely relying on search is a mistake, especially if you are launching something new. Instead, you need to first build […]
Google StreetView Mapping Rural Areas, Crosses “No Trespassing” Boundaries
Google is starting to take StreetView beyond major US and EU metro areas to more rural locations. In the process it may be, in some cases, disregarding “no trespassing” warnings on private roads. According to a Sonoma County, California newspaper, Google has started capturing images of large areas of mostly rural Northern California.
SearchCap: The Day In Search, January 16, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Malibu Corral Fire Maps: Burn Area, Evacuation Centers, & More
Fires are burning again in Southern California, and the map makers are hard at work helping people know what’s happening where. Below, maps relating to the Corral Fire in Malibu: NOTE: For the latest fires, see this fire maps section of Search Engine Land, where any updates are listed. Los Angeles Times: Shows evacuation zones, […]
Mapping The Southern California Fires
Looking for information about wildfires in Southern California and across the California in general? This page will guide you to what you’re looking for. NOTE: Since this article was originally written, there have been many other fires on a seasonal basis. The original story is below. For the latest fires that may have brought you […]
SearchCap: The Day In Search, April 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Yahoo Sued For Allegedly Helping Jail Wang Xiaoning
Chinese couple sues Yahoo for man’s imprisonment from Reuters reports that Wang Xiaoning and his wife Yu Ling have sued Yahoo in the U.S. District Court for Northern California for allegedly helping the Chinese government prosecute Wang Xiaoning. The filing said that Xiaoning was in custody, he was “subjected to torture and cruel, inhuman or […]
SearchCap: The Day In Search, April 3, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google TV Ads: Google Brings Auction Model To TV Advertising
Rumored and written about for several weeks, Google is in fact launching a beta trial of TV ads with cable company Astound and satellite TV provider Echostar, which owns Dish Network. Astound operates in selected cities in Northern California. But Dish Network is national. Interestingly, Dish Network is highly interactive, with the ability to search […]