ChatGPT ads expand with self-serve buying
ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.
Topic: Performance-based advertising
ChatGPT ads show strong early CTRs — but scale is still the question
Early ChatGPT ad data shows high engagement, with strong intent queries like Mother’s Day driving significantly more ad exposure.
How to build an enterprise SEO strategy that actually gets buy-in
Want leadership to act on your strategy? Start with the right narrative, align to enterprise goals, and prove value early.
OpenAI adds CPC ads to ChatGPT
OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.
Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes
Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI effectively.
Audit your agency: 6 questions to find a true growth partner
Most agencies sound the same. The real differences show up in how they optimize, measure, and scale. This is how to uncover them.
Why audience engineering is replacing manual targeting in paid media
Discover how to influence AI targeting decisions, avoid wasted spend, and use creative and data signals to reach higher-value customers.
Google Ads adds “Results” tab to show impact of recommendations
Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.
ChatGPT ads pilot leaves advertisers without proof of ROI
ChatGPT ads offers almost no performance data or targeting capabilities, leaving early advertisers unable to prove their spend is working.
Google Search Ads in 2026 require a different kind of audit
Google Search Ad audits must now rebuild the visibility automation removed. Here's how. (A response to Google’s Ads Decoded podcast.)
Why PPC teams are becoming data teams
Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
Google expands AI Max text guidelines globally
Google’s AI Max now lets you guide AI-generated ad copy worldwide with custom text rules to keep messaging on-brand.
How to read Meta Ads metrics like a system, not a scoreboard
Stop toggling off “losers” based on surface metrics. Analyze relationships between KPIs to pinpoint bottlenecks and drive sustainable growth.
Google Ads adds Results tab to show impact of applied recommendations
Google Ads now shows the real performance impact of applied recommendations in a new Results tab, comparing outcomes against estimated baseline results.
The in-house vs. agency debate misses the real paid media problem
Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.
Google’s Demand Gen gets more shoppable — and more measurable
Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.
AI for video advertising: 5 best practices for PPC campaigns
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
Why Demand Gen is the most underrated campaign type in Google Ads
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
Google Ads adds VTC bidding for App campaigns
Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven performance.
AI Max undermines match-type control
AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results.
Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
Google Ads experiment taps social creatives for PMax campaigns
Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns.
Agentic PPC: What performance marketing could look like in 2030
Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.
Ayisha Yousef talks turning Black Friday fails into lessons
Ayisha Yousef shares how a Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.
Apple Ads: What you need to know in 2026
Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem.
AI Max for Search: Everything you need to know
From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test it now.
What is a landing page? Build pages that convert
Landing pages drive action. Learn what they are, how they work, and how to design high-converting pages for SEO, ads, email, and more.
AI Max in action: What early case studies and a new analysis script reveal
See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting.
Google pushes Demand Gen deeper into performance marketing
Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.
TikTok touts 2x purchase lift with Search Ads
TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior.
How to tell if Google Ads automation helps or hurts your campaigns
Google Ads automation is powerful, but not foolproof. Learn the signs it’s on track – and the signals it’s steering performance wrong.
Agency-grade PPC audits: How to turn reports into growth roadmaps
Want PPC audits that actually move the needle? Front-load insights, add context, and end with an action plan that clients act on.
Google finally gives visibility into Search Partner Network placements
Google Ads is giving long-requested transparency. You can now see site-level impressions for Google Ads Search, Shopping, and App campaigns.
How to build a paid media team in the AI age
Most hiring checklists are stuck in 2017. Here’s how to spot marketers who can outpace algorithms and rivals alike.
Google Ads rolls out Search Term categories for RSAs
The new RSA insights tool helps you identify top-performing search categories and optimize their creative and keyword strategies.
Google Ads adds RSA headline performance data
Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ratings.
PPC budget planning: Aligning business goals, ad spend, and performance
Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.
Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values
Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving core functionality.
How to deliver PPC results to executives: Get out of the weeds
Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.
Google expands Commerce Media suite for brands and retailers
Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.