Topic: Persistent uniform resource locator

PPC

Yahoo Test Removes Display URLs On Select Text Ads

Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured by paid search […]

Media Companies Republishing Google Right-To-Be-Forgotten Links

Google is notifying publishers when it de-indexes their links under the controversial “Right to Be Forgotten” (RTBF). What this does is often trigger republication of a version of the story by the media outlet or a page that indicates what URLs are being removed from the search index. Among others, that’s what the BBC has […]