URL changes are not so simple for Google Search
Making URL changes to your site can take several months for Google to process.
Topic: Persistent uniform resource locator
Google logo schema gains ImageObject type support
In addition to the URL type, you can now use the ImageObject type.
Google search quality guidelines update expand YMYL category, defines lowest quality content and more
One year later, Google has refreshed the search quality raters guidelines.
Microsoft Advertising’s Health insurance ads are here in time for open enrollment
Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients.
E-commerce SEO guide: New documentation from Google
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
Google math solver guidelines require accuracy
Google has added a number of technical and content quality guidelines to math solver markup.
Google now does soft 404 detection by device type
This can lead to Search Console showing you everything is fine but in reality, some of your desktop pages may not be indexed.
Google My Business phases out short names
If your business currently uses short names, the links and campaigns you have associated with them won't be affected.
99% of Google’s indexing issues fully resolved
There are some edge cases left with the indexing bug but those should be resolved within a couple of weeks.
Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems
The AMP enhancement report and the URL inspection tool can now show you issues with your signed exchanges.
Bing’s new URL Inspection tool: What it does and why to use it
A quick side-by-side of Bing vs Google's URL Inspection tools.
Common Shopify SEO pitfalls and how to avoid them
What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.
The right way to apply JavaScript to your links for SEO
Google’s Martin Splitt explains why fragment identifiers don’t get crawled and the importance of href attributes.
Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]
Since robots.txt files impact crawling, it’s important for site owners to understand how they are treated by search engines. Columnist Glenn Gabe covers two cases involving multiple robots.txt files (by subdomain and protocol).
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
SMX Overtime: 3 steps to make e-commerce faceted pages crawlable and optimizable
Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages.
Bing launches new portal for URL and content submission APIs
Check out this new site from Bing to find everything you need to know about the two APIs.
Conditional IF functions now available in all Microsoft Advertising accounts
Scale expanded text ad messaging by device or audience -- works with Google import, too.
Google has stopped deduplicating right-sidebar featured snippets
Google still plans to remove featured snippets from the right rail on desktop and move the feature into the main listings.
Google’s mobile-first indexing guide update emphasizes the same content across site versions
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices.
A deeper look at Google Search Console Speed Reports
We got access to the experimental speed reports in Google Search Console.
Server migrations are “uneventful for Google systems”
Expect Googlebot to readjust your crawl frequency, though.
Google can crawl AJAX just fine
No special action necessary for webmasters.
Google shortnames and the case of the disappearing reviews
SEOs complained that adding shortnames to GMB profiles causes reviews to disappear or listings to be suspended. Google says it's working on it.
Google My Business adds more branding tools, introduces searchable @shortnames
The top 5% of local businesses in each category will also be eligible for a new "Local Favorite" badge.
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns.
Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs
Say goodbye to standard text ads by the end of the year.
Some cheers, a few sneers for Google’s URL solution for AMP
Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy.
Google adds short names and URLs to Google My Business listings
The new feature has yet to be publicized by Google, but local guides like Mike Blumenthal report that it's already available to some verified business in Google My Business.
Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages
Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process.
Google’s de-indexing issue still not fully resolved
Not fixed yet - but Google is working on it and has been communicating better about the issue.
How to set up action extensions, Bing Ads’ newest ad extension
The call-to-action prompts support scheduling and tracking parameters.
Google to retire the info: command, adds canonical information to URL Inspection Tool
Google URL inspection tool now shows the Google discovered canonical URL.
Bing Ads Editor releases updates to make Google Ads imports faster, easier
The enhancements focus on reliability, speed and parity.
Coveted featured snippet space is more exclusive than you think, study shows
A new study on featured snippets in Google shows you how competitive this search real estate can be.
New Google Search Console adds a security issues section
In anticipation of the old Google Search Console going away, Google has moved the security issues into the new version.
Bing Ads launches page feeds for easier Dynamic Search Ads management
Use page feeds to manage URL groupings for auto targets in DSA campaigns.
Need to expedite page removal in Google’s search index? Try a temporary sitemap file
Do you need to remove a lot content from Google quickly? Here is how to do it if you own the site.
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
Sometimes humans and machines disagree about what content is duplicate content. Here's why--and how to beat the system when it happens.
Google adds event listings, detail filters in Google Search Console performance report
Google has added a new option to the search appearance filters in Search Console for event markup.