Google to loosen pharma ad rules for AdMob authorized buyers
Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.
Topic: Pharmaceutical industry
Google to ban ads for pill presses and related equipment
Google Ads will ban advertising for pill presses and related equipment starting September 1st, as part of an update to its Dangerous Products or Services policy.
Google reiterates suggested 33-character limit in ETA headlines to avoid truncation
For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be "i."
Federal And Rhode Island Agencies Divvy Up $500M That Google Forfeited In Pharmaceutical Settlement
The Federal Government has approved a plan to distribute the $500 million Google paid for illegally accepting advertisements from Canadian pharmacies targeting U.S. consumers. Under the plan, $230 million will be divided amongst the Rhode Island law enforcement agencies that participated in the investigation of Google. Another $100 million will go to Federal agencies, and […]
Google CEO Page Said To Avoid Potential Criminal Prosecution In Pharma Settlement
Last week the bombshell announcement came that Google was admitting liability and forfeiting roughly $500 million in profits and fees from accepting illegal ads from Canadian pharmacies targeting US residents. This is a historic “fine” according to the US Department of Justice (DOJ). But new information revealed over the past few days suggests that Google may […]
The Doctor Is In: Using An Unbranded Health Site
Recently, I had an amazing experience. I was invited to be a part of an all agency partner meeting. Throughout the day, we talked about various initiatives to ensure that the right partners collaborated on each to maximize the brand’s marketing dollars. However, we did something else that was far more valuable. We listened. The […]
SearchCap: The Day In Search, May 12, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Funnel Reports—Tunnel Vision? On March 19, 2010 Google unveiled Google AdWords Search Funnel Reports via this YouTube video. This was a great day for proponents of multi-attribution marketing analysis. […]
Policy Change: Advertise Pharmaceuticals On Google AdWords
The Google AdWords blog announced they will be making a policy change to allow certain kinds of pharmaceutical ads to be shown on Google search results. The policy change will go into affect towards the end of this month. Here are some of the conditions: (1) Only VIPPS and CIPA certified pharmacies will be allowed […]
FDA Warnings To Pharma Caused Big Drop In Search Ads
The US Food & Drug Administration (FDA) issued warning letters issued in late March, 2009 to a number of big pharmaceutical companies, saying that their search ads were misleading and didn’t contain the required disclosure information mandated by US federal regulations. As one might have expected this caused the companies to temporarily pull their SEM […]
FDA Cracks Down On Pharma Search Ads
The U.S. Food and Drug Administration (FDA) has sent letters to a number of pharmaceutical manufacturers to alert them that they were in violation of acceptable marketing practices in relation to their paid search marketing campaigns. The basic gist of the letter is that when these pharmaceutical companies advertise on Google they are a.) not […]
Google, “Sicko” Opinions & Issues With Playing Ad Agency
A pitch on an official Google blog to get the healthcare industry to spend money on positive advertising in reaction to Michael Moore’s documentary Sicko raised more than a few eyebrows today. A follow-up post with the author asking people not to take her opinion as Google’s own doesn’t solve the bigger issue — Google […]